Today we are going to discuss Landing page and thank you page in a simple way. The landing page is the page used to generate leads. And thank you page is where a user will end up while submitting a lead form.

1. Akdigihub.com

2. As we spoke the importance of Lead generation for business. Today we are
going to discuss about Landing page and thank you page in a simple way.
Landing page is the page used to generate leads. And thank you page is
where a user will end up while submitting a lead form.
Landing page
Landing page is also know as Lead generating page and lead capture page.
This is the page where customer land after clicking on the online link to fill
their personal detail. It will consist like Name, Email-Id, Mobile number
etc.
Basically, website collects customer’s detail when customer land in landing
page. It is to understand the requirement of customer about product and
service and for lead generation from the market.
Landing page is also a page where customer get sudden pop-up to fill the
Email-Id to subscribe the service. It can also be to subscribe the website
or to get the information about offer from the website.

3. According to Marketing experiments, “A landing page is used by only
48% of marketers while creating each marketing campaign.”

4. What landing page should have?
1: Attention grabbing headline.
One of the most important element for lead generation page is Attention
grabbing headline. It is a statement on landing page to attract the
audience after reading the statement. Attention grabbing headline means
to the best chance of selecting the right audience and preparing them to
respond.
One of the good techniques you should always explore is transforming
your major benefit into a headline. By this it can grab more audience from
the market.

5. Example:
Join us to explore your thought about Digital market.
Discover, Inspire, Grow join XYZ fun today.

6. Share your value proposition.
Value proposition is the clear statement that explain what your product
is, how your product is different then other competitors in market.
Example:
Intermediate admission open for 2019.
Choose your Debt amount.

7. 3: Use trust indicators
Business is all about the trust you have and its life blood of your business
and they are the famous brand which company is already working with or
the magazine where you are already listed with in your website. They are
the credibility build by company website in the market. Trust indicators
play vital role to increase the sales and to build the trust on customers
mind about the company’s product and service.

8. Call to action button
Call to action is button in website that encourages customer to a certain
action on website and also it is a clear direction to customer to do Enquiry,
Sign-up, Subscribe, Join Us, Log-In or Review Us on the website. While
developing call to action button we have to consider what we want the
visitors to do, what is our primary aim and how it fits with our objective.
Call to action is not only essential for big web companies. The same can
be used by for freelance websites.

9. Lead capture form
It is kind of landing page to capture the lead or detail filled by the
customer. Lead capture page should be relevant to the website and
information should be based on the product or service offered by the
website. Lead capture form plays vital role to encourage the customer to
fill their detail or it motivates them to take action of the page.
We should consider these three points while creating the lead capture
form.
Form Position
Your landing page length helps you to decide where to position the form.
If landing page is short then form should be placed above the fold but
for long term landing page we can place above and below to the fold.

10. Form Length
Form length should be related to the kind of business, short form collects
more lead with less information. Mostly, only Name and Email-Id but
long form collects less lead with more information. Because customer
has to provide more information such as Name, Email-Id, Mobile
Number, Business Address, Geographical Address, etc.
Link and Privacy Policy
Lead capture form should carry “Privacy Policy” and “Terms and
Conditions” link about their detail privacy and to build the trust on
customers mind.

12. Example:
Facebook asks First Name, Last Name, Mobile Number, New Password,
DOB and Gender. Because based on these details Facebook is going to
setup the account of particular person. Facebook will identify the unique
detail and then Facebook will setup the account.
XYZ Ltd provides free analytics study material to their website visitors and
they are asking visitors to subscribe the service after typing emailed on
their website and emailed id verification via link on mail. Once the
verification process will get complete then subscriber can download the
copy of study material.
Landing page plays vital role in website to collect the information from the
customer, market and visitors as they are going to be live customer and
user of the website.

13. What is Thank You Page
It is a page in website where customer get automated response from
website after filling detail in landing page. Thank you, page play vital role,
to create positive image in the mind of customer. Thank you, page is site
page, that someone is redirected after filling out a form on your landing
page.
Website is a marketing investment of any business as you do with other
business, website is successful when it provides a steady flow of new
customer to your business every month.
Most of the online small business acquire sales lead via web form that
visitors fill out right on their website. Form are the best solution for getting
information from your online customer or visitors because they feel it easy
and convenient to use it. When you want to allow your customer to reach
out to you and request something from you then you really make this
process very easy.

14. Once your visitors fill out the form in your website then they submit the form.
They will get a default reply of a simple confirmation massage from website.
This simple confirmation massage really does not make positive effect on
customers mind. It looks like simply walking out from room without any
happiness and loosing the interest of customer about our website and product.
We have to take advantage of this great opportunity and make then to engage in
website by changing simple confirmation massage to Thank you SMS to Thank
you page.
There are three reasons to keep Thank you page instead of simple
confirmation massage.
1. Tracking marketing result:
If you use web marketing tool like Google analytics then you can keep track you
record of your website with help of thank you page(Record the completion of
your form) but when you have only confirmation massage on your website then
you may be not able to track your record properly like how many person have
visited website and how many have filled the form.

15. Don’t end the process once customer visit the website after submitting
the form. The customer who has submitted the form are the best
visitors of your website. If you have only confirmation message your
customer feels standard process after submitting the form. So, take
advantage of this opportunity and guide your visitors to read more
information which you want them read in your website.
You can redirect them via link after thank you page inside your website
to read your Testimonial, Case study or even detailed product pricing or
give them opportunity to sign up for you email newsletter so your
business will remain top of your customers mind.
If they don’t buy today, you can at least keep in touch with them via
call or E-mail so that they may buy later.

16. 2. Provide personal experience:
What’s a benefit with personal experience? A simple confirmation thank you
massage or the opportunity to build a real connection between your
business and your website visitors. It is because thank you massage comes
from business and thank you pages comes from real person.
When you mention thank you page instead of message, then you get more
space to show them your personal experience.
3. Acknowledge your company received the request:
If you had ever filled a form, if yes then getting reply with confirmation
message does not give extra ordinary confidence. But when we get
dedicated thank you page then we have another level of confidence.
We always think that the customer who filled the form in our website is
going to be long-term customer. Because they have raised their hand and
became one of the most valued website customers.

17. We have to keep or send thank you personalized massage instead of simple
thank you massage. Once they will receive personalizes massage then they
will feel appreciated and they will prepare then self to begin working with
your business.
Source: What is landing Page and thank you page | Akdigihub