Online advertising is one of the most important forms of marketing today. If you are not making yourself heard online then really you are going to miss out a huge amount of traffic. Online advertising refers to the use of websites and other online sites as advertising material.

1. What is Online Advertising?

2. Online advertising is one of the most important forms of marketing today. If you are
not making yourself heard online then really you are going to miss out a huge amount
of traffic. Online advertising refers to the use of websites and other online sites as
advertising material. In other words, the ads on the internet. In online advertising,
advertising messages appear on the screens of laptops, desktops, tablets, smart TVs
and smartphones online. This type of advertising has been around for about twenty-
five years since the Internet became popular.
Many people use the term internet advertising, web advertising, digital advertising
instead of online advertising. So do not confuse with these words, they have the same
meaning as online advertising.
The biggest advantage of online advertising is there are no geographical boundary
limits. One can promote their brand with online advertising without any boundary
limits.

3. Since the early 1990’s the size of online advertising has grown rapidly. In fact, today
all the SMEs and SMEs have emerged with online advertising.
Types of Online Advertising

4. When we talk about the different kinds of online advertising medium where
advertisements can appear.
Different types of online advertising mediums are:
Text Ads
A text ad is a text with a hyperlink. If you click on the hyperlink, you will go to the
website or landing page of an advertiser. Text ads usually appear in the text of blog
posts.
However, they can also appear individually, i.e as text separate from the publication.
Display ads
Another popular form of online advertisement is to display advertising. This is also
known as banner ads.

5. The display ads appear next to the content. In most cases, they contain promotional
material about the site or article. These marketing graphics are placed on the website
and social media (Facebook, Twitter, Instagram) to draw traffic towards the website or
their landing page.
Graphical advertising can be very viable and offers you many ways to narrow your
audience by selecting exactly the sites where your ads appear, or by directing your
ads to a specific group through a graphical ad platform. In any case, make sure your
image ads are as exclusive and attractive as possible, and always use high-quality
images regardless of the result.
Banner Ads
Advertisers display prominent banners on a web page. Once they were very popular.
We can always see them in web pages and applications.
However, they are very rare than they were before.

6. Online advertisers have used too many banners. In fact, they used them so often that
they caused” banner blindness.”
The blindness of banners occurs when viewers are immune to banners.
In other words, when the audience mentally blocks banners.
I have already discussed Banner Ads. you can study about it in brief.
Native Ads
A native ad is a script that appears in an online publication. It seems like a part of an
article. This is not the case. It’s a paid ad that the advertiser has placed.
The purpose of a native ad, as with any other ad, is to advertise a service or product.
Some advertisers discreetly turn off their native ads. In other words, you cannot tell if
they are part of the text or an advertisement. You cannot know until you click on it.

7. In fact, many readers today complain that some text ads seem to be part of the blog.
It’s smart, they say.
However, in most blogs, the native ad indicates that it is promotional material. For
example, you can see the phrase “Message from the sponsor” before the
announcement.
Video advertising
Today’s modern world consumer would prefer to watch online video advertising rather
than any text ad. They mostly engage with entertainment piece of any media rather
than any long text.
Online Advertising videos are becoming increasingly popular as more and more
people realize that modern consumers prefer attractive and entertaining media
instead of going through a poorly designed or well-written text wall. Social channels
like YouTube are providing new opportunities for companies that want to be heard in
new ways.

8. Current trends suggest that video advertising will become more popular in the coming
years.
As with screen advertising, your goal should be to produce a high-quality video. The
more your content is well created, the more reliable your brand will be for your
potential customers.
Social Media Advertising
Social media advertising is one of the most important forms of online advertising. With
Social media like Facebook, Twitter, and Instagram brands can get to know them
better target audience for their product. When it comes to social media advertising,
Facebook is known as the better social media platform to promote any brand. New
development in different social media means social media marketing is going to
change significantly in the coming years.
Email Ads

9. Email ads appear as text, display ads, or native ads in emails.
For the advertiser, direct communication with people is very useful. For example, e-
mail advertising is one of the most effective advertising methods available.
According to Wikipedia:
“Online advertising is a form of marketing and advertising that the Internet uses to
convey advertising messages to consumers.”
“These include email marketing, search engine marketing, social media marketing,
many types of graphic advertising and mobile advertising.”
Affiliate Link
A partner link is a specific URL that contains the user name or the partner ID.
Advertisers use affiliate links to record the traffic an ad campaign sends to the
advertiser’s website. All this is part of a “partner program”.

10. In affiliate marketing, the advertiser recruits affiliates to sell their products or services
online.
When you register on a provider’s website, the provider sends you a specific link to
your website. Next, place this link on your website. When visitors to your site click the
ad, they’re redirected to the advertiser’s website.
As a partner, you receive a commission. Your commission can be a function of the
number of references or sales. In other words, how many people have you sent or
how many orders are the advertiser making based on his references?
In-App Ads
In-app ads are perfect for targeting a specific audience to download your app. They
offer advanced alignment options, such as: For example, targeting regions that allow
you to customize your content based on location or another.

11. They are more attractive and more visible in terms of user experience.
90% of time user spends browsing the internet through a mobile device which adds
an advantage to go with In-App Ads
Advantages
● Greater Visibility
● Greater Engagement
● Low competition
● Higher conversion rates
● Extended targeting options
● In-app ads, the possibilities to discover the preferences of the user are more
numerous.
● Safe brand content; Business owners know that promoting their product in
an app causes your ad to show in the same way as the rest of the app.

12. Disadvantage
● No user cookies
● Bit Expensive
Conclusion:
Internet advertising companies like Google can serve ads based on search results,
email content, and many other factors. By being able to target specific customers,
companies can increase their productivity by ensuring that their ads are displayed to
people interested in their products.
I hope you have understood the concept of online advertising. If you have still any
doubt then you can comment in the below section.