its all about tetra packing...

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3. “ Doing something that nobody else has done before is actually quite hard.” Ruben Rausing

4. The Story begins like this….

5. Man with a vision… Ruben Rausing

8. A model of the concept machine built in 1946…. Erik Wallenberg

9. In September 1952 the first Tetra Pak machine was delivered to Lundaortens Mejeriförening, (Lund Dairy Association). In November of the same year the dairy started to sell cream in one-decilitre tetrahedron formed Packages. Harry Järund

11. The percentage of consumers rating the issue a 6 or 7 on a 7-point scale :- 61.0% 9 Safety 62.9% 8 No need for preservatives 67.4% 7 Keep food more natural 72.3% 6 Protects vitamins 73.0% 5 Protects from light 74.5% 4 Easy to transport/store 79.1% 3 Easy to open/reclose 82.5% 2 Protects taste 86.8% 1 Protect from spoilage Scores Ranks Issue

12. How each package measured up with consumers…

13. 37.3% 4.3% 2.2% 56.3% safety 10.7% 19.6% 33.0% 36.7% No need for preservatives 9.9% 7.5% 46.7% 35.8% Keep food more natural 12.9% 16.7% 33.7% 36.7% Protect vitamins 9.5% 32.5% 7.4% 50.8% Protect from Light/elements 30.5% 15.3% 3.2% 51% Easy to transport 44.6% 1.8% 22.0% 31.8% Easy to open 15.2% 3.6% 53.2% 27.8% Protect taste 13.1% 25.2% 33.1% 28.6% Protect from spoilage Plastic Metal Glass Aspetic

15. The INDIAN story…