AIESEC Jordan National Communications Plan 08/09

AIESEC Jordan National Communications Plan
and Tools Collection
2008/09

Think BIG!!!
AIESEC ‫د‬ ‫با‬ ‫رات ا‬
PO Box 841148 | Amman 11181 | Jordan | www.aiesec.org | jordan@aiesec.net

PORTFOLIO: ER – Public Relations

Trends & challenges
Little visibility of AIESEC Jordan and its members in external community

Priorities of function
Application of quarter-year communication plan
Campaign preparation and feedback
Greater understanding of PR team for LCs
th
Sustain 60 anniversary through increased engagement of partners

Performance measures
Increased recognition of AIESEC as an organization of choice for students – 20% increase in retention rate of students recruited
Increase recognition of AIESEC as an organization of choice for partners, potential partners – 2 new partnerships established through an
organization’s recognition of AIESEC (them finding us vs. us finding them)
Media exposure – 30% increase in media hits
Clear, consistent, comprehensive communication to all stakeholders – 100% utilization of branded materials for communication
Document produced by:
Content of document:
Akos Szakaly
1. Functional Activity: External Communication akos.szakaly@aiesec.net
2. Functional Activity: Promotional Campaigns MC VP ER & F
3. Functional Activity: Campaign Descriptions
Lina Barreto
4. Appendix 1: Promotional Materials basic guidelines
mailto:linabarreto@evamontreal.net
5. Functional Activity: LC Public Relations Team Development
PR Canadian CEEDer summer’08
6. Media relations follow up – Example
7. Appendix 2: Sample PR job roles Mais.alayyoub@gmail.com
8. Functional Activity: Information Systems Management VP ER LC Amman

Suleiman Arabiat
S_A117@HOTMAIL.COM
PR Team Leader – LC Amman

Mohammad_khair.alessa@aiesec.net
OCP- LC-irbid


FUNCTIONAL ACTIVITY: EXTERNAL COMMUNICATIONS
Core activities Responsible Timing Support Measurable Goal

Media Increase in media hits, evaluated on monthly
News releases
• Submit all news releases to Akos before and after Partners/ basis
Akos ongoing
contacts Realization of news wire coverage
submission to newspapers
• Update Press Room on national website
www.aiesec.org/jordan
Position AIESEC Jordan as the largest
student-run by non for profit organization in
National Website
• Fix website the country; promote its vision, mission, and
• Update it its local and global impact in individuals and
• Adding hit counter (technical details from Abeer community.
(VPTM)) Abeer ongoing
Number of Students joining our organization
• Page for the LCs
through information from the site
• Translate it – a bit later
Number of Organizations approaching us
because of the website

Royal Film
Videos and Channel
• Finish official promotional video for AIESEC Jordan Empower AIESEC Jordan students, in
Commission
• Define other video needs and create them (footage is particular, female students to tell their
AIESEC experiences, thus contributing to
with Mais with most of the PR databank)
cross-cultural global understanding and
• During opening plenary- present professional videos Headline PR
Akos ongoing
women empowerment
• Recruit filmmakers and editors (from 2009)
• Update videos on
www.youtube.com/AIESECJordanChannel
Password: same as MC router

MC & LCs Start new academic year with ONLY updated
Brand Audit
• Check if the right colours, design, letter font and logos branding
Akos September
are used in all printing and online AIESEC Jordan
material


• Brand education – timeline to be decided (Define
topics, timeline, trainer – PR teams to collect input for
this!)

Information Systems Audit
• the purpose is to remove not-up-to-date pages or
unofficial information from the net:
o Google: AIESEC Jordan
o Facebook groups search for: AIESEC Jordan
o Myaiesec.net search tool: AIESEC Jordan Akos
o Youtube.com: AIESECJordan

• Start utilizing a blog, ensuring it’s updated regularly
o Subscribe blog to hubs
o For External Purposes

AIESEC Conferences
• Get ready a really cool roll call for AIESEC Jordan,
MC
• Get ready a promo video for AIESEC Jordan, MC, LCs
• Have business cards with the respective AIESEC
Jordan representatives, Akos
• If possible, have AIESEC Jordan T-shirts, Akos (for
budget)
Membership
and family Have more externals supporting AIESEC
Media and Key Partners
• Swut Magazine, PSUT, Mais activities
• Royal Film Commission, Mais
• JU, Lana
MC and LCs ongoing
• The Royal Family, Salemain and Lana
• YU, PR Department, Jojo
• Aldostoor Newspaper, Lana and Mais
• JOPublishing Magazine, Sasha
• OC Magazine, Jojo


• Recruitment Partnership, Akos and Mais (to sponsor
printing materials)-potentially in Irbid
• Al Ghad, Suleiman
• National office, Lana and Akos (to sponsor rent)
• SABEQ, Akos

Proper account database and planning shall take place

PR tracking will happen on the following spreadsheet:
http://spreadsheets.google.com/ccc?key=pdrr5PgfX-
no942aC3K69fw&hl=en


FUNCTIONAL ACTIVITY: PROMOTIONAL CAMPAIGNS TIMELINE - TO BE ADJUSTED BY PR TEAM LEADERS AND EBS

TIMELINE Q1 (Q3 2008)
CAMPAIGN JULY AUGUST SEPTEMBER
PSUT - POCKET RECRUITMENT ALL UNIVERSITIES
EP RECRUITMENT
LC AMMAN LC AMMAN

YU – POCKET RECRUTIMENT
LC IRBID
GOV UNIVERSITIES
MEMBERS’ RECRUITMENT
LC AMMAN
CSR EVENT – LC AMMAN SABEQ INTERNSHIPS - IRBID
ORGANISATIONAL CAMPAIGN
AUGUST 2
TEAM LEADERS AND OCP X PROMOTION FOR CURRENT EPS
INTERNAL CAMPAIGN
APPLICATIONS

CAMPAIGN OCTOBER NOVEMBER DECEMBER
YU , JUST– LC IRBID
EP RECRUITMENT
LC AMMAN POCKET RECR.
PSUT, ASU – LC AMAN

SABEQ WORKSHOPS – LC IRBID NC – LC AMMAN SHOWCASING THE GLOBAL
INTERNSHIP PROGRAM (GENERAL
HUB INITIATIVE AND NETWORKING SABEQ WORKSHOPS AND INTERNSHIP EXCHANGE ) – BOTH LCS
FAIR – LC IRBID – LC IRBID

LAUNCH EVENT -MC
BRAND AUDIT –MC, LCS MC APPLICATIONS
INTERNAL CAMPAIGN

INTERNAL EXCHANGE PROMOTION –
BOTH LCS



CAMPAIGN JANUARY FEBRUARY MARCH
YU, JUST – LC IRBID
EP RECRUITMENT
ALL CAMPUS - LC AMMAN
PSUT, NYIT, ASU – LC AMAN
YU, JUST –LC IRBID
PRE-FEEDING SYMPOSIUM – MC/OC JORDAN HR SYMPUSIUM – MC MENA XLDS (EGYPT) – OC
PREPARATION
LDS - MC
TEAM LEADERS AND OCP GENERAL LEADERSHIP CAMPAIGN LCP & EB APPLICATIONS
INTERNAL CAMPAIGN
APPLICATIONS
INTERNAL EXCHANGE PROMOTION

TIMELINE Q4 (Q2 2009) – TO BE PLANNED IN DETAILS IN JANUARY
CAMPAIGN APRIL MAY JUNE
EP RECRUITMENT
NC – LC IRBID MC ANNUAL REPORT –MC
EXCHANGE PROMOTION LC ANNUAL REPORT TO MC - LCS
INTERNAL CAMPAIGN

*PLEASE ADD ALL EVENT ATTENDEES TO A MAJOR DATABASE. KEEP THEM UPDATED WITH YOUR LC EVENTS!!!
* MAKE SURE YOU RECRUIT EPS, MEMBERS AND LEADERS ON A FAIR MANNER, MEANING 50% MALES AND 50 % FEMALES


FUNCTIONAL ACTIVITY - CAMPAIGN DESCRIPTIONS*
EP RECRUITMENT

Main Responsible: Sasha, VP Xs

Support:
Akos, PR team leaders
Target Group Key message Tools * - wiki Location
• Training EP recruiters:
Huda’s EP experience
• VP X needs to train EP recruiters on the
Poster, Mais & Hakeem
message that needs to be sent out!! Focus
• Maen’s EP experience on: the global internship program (word of
Poster, - ???? mouth advertising)
• Press release in both
• Traditional Marketing:
Future English and Arabic –
• CV builder – Mais, Suleiman
University Partnership:
Professional
• YU partnership - Jojo
•
Experience Promotional video – Mais
• JU partnership –Lana, Dana
• International
• Last year students / • Facebook event, Hakeem,
experience
Graduate Business – Jojo
• Booths:
Cultural
Engineering students
• Booth, PSUT cafeteria, Walaa
understandin • Email friend list, Jojo
• Booth, YU, Nizar
g
• Current members
• •
Travelling Word of Mouth, Nizar
heading for the future
• Class Presentations:
Language
• ???
•
skills AIESEC Flyers, Nizar
• FOCUS: ON
• Exchange Flyers, Mustafa Info Sessions:
X
• Info Session –PSUT friendship Auditarium,
• I am an AIESECer flyer,
Walaa
Mais
• Info Session –YU, Mustafa
• Involvement of returness
Potential new universities:
(applicable later) – VP Xs
• ???
• Involvement of interns


E-marketing:
currently in the country
(or other internationals) – Facebook group:
VP Xs • LC Amman, Hakeem
• LC Irbid,??

Youtube Channel:
• MC,

E-mails:
• LC Amman, Hakeem
• LC Irbid, ???

Virtual-partners:
• ???

Wikis:
• MC, Sasha

Blog:
• To be assigned

Maintained Database of people
• Maintenance of database (people attending
workshops, Information Sessions, etc) – LCs
• Sending out newsletters to this contact list

MEMBERS RECRUITMENT

Main Responsible: Abeer, VP TMs

Support:
Akos, PR team leaders
nd rd
• •
2 and 3 year students Develop your I’m an AIESECer posters –


current members - select the
skills in ways not
ones which are suiting Traditional Marketing
Most important Majors: possible in your
• IT studies
• I’m an AIESECer case study
•
• Business Administration Word of Mouth
from alumni (Qais) – Abeer
•
• Finance Leadership
•
• Accounting Development Booth
• Develop catchy posters around
• Marketing Having the map behind the booth
o
selected I’m an AIESECer
•
• Engineering Global and case studies
•
International Lectures
• Need to design a normal
organisation Preparation at PFI!!!
o
student webpage
(www.aiesec.jo ???)
• •
Will help you get Info Seminars
a better job –
• Videos – Leadership –
•
skills Using media appearances
AIESEC Jordan Channel
development
•
• Play 99.6 talk show
Flyers – create them (links to
press releases)
• Use popular coffees (Gloria Jeans) – also in
Irbid

• Posters, flyers, printed materials, CDs

Virtual communication

• Website

• Facebook groups

• The Blog

• Developing a database – sending newsletters to
these people

• University website? NYIT, PSUT???


ORGANIZATIONAL CAMPAIGN

Main Responsible: Akos, VP ERs

Support:
PR team leaders
• Press releases (timing in the
organisational campaign timeline Traditional Marketing
• Supported by local and SABEQ communication
plan)
companies or Press management:
• Press releases after events (and before
organizations
• Current coverage on the media
major events) – event responsible
• Ability to show • Press kits for major events – OCVP ER
• Website – Organisational pages
results on the field (conferences, Launch event and Symposium)
• • Engagement plan for events for press
• Proposals, Akos
of activities
Current and Potential TN
Takers of AIESEC Jordan representatives
• Contribution to • AIESEC Jordan video (need to • Existing media coverage – website press
• create a corporate promotion
youth development
Current and potential room, ER wiki
video)
in Jordan
sponsors or general
partners Sales Materials (check ER wiki!!!)
• Intern case studies (Laura)
• Employer branding • Proposals
• • List of TN takers and partners
Governmental institutions • Separate engagement plans for
• International • History and description of AIESEC Jordan
the press at conferences and
• organization
General Business • What is AIESEC description
events – Akos, event resp.
supporting local
environment to raise
• Press kits before and after events
youth development
awareness on our Partners engagement
– Akos, event resp.
activities • Invitation letters for conferences and major
• Professional events (ER wiki and Akos)
• Creation of Network map –
(despite the fact of • Thank you notes and letters
Akos, Abeer, Lana, Suleiman
youth driven)
• Engagement plans for partners – Akos
(should also happen in Irbid!)

• Unique skills of the • Endorsement letters from Current Multimedia
membership Partners – to be created
• Video on AIESEC Jordan – Channel, Mais
• Corporate promotion video to be created
• Case studies on existing


partnerships
Network management
• External Newsletter, Abeer, • Creation of Network Map
Akos
• ER planning quarterly

Case studies and endorsements
• Internship Case studies – from the TN taker
side, to be created
• Endorsement letters or quotes from current
partners
• Case studies on existing partnerships (in
January – HBTF)

Media partnerships
http://spreadsheets.google.com/ccc?key=pdrr5PgfX-
no942aC3K69fw&hl=en

Online marketing
Website management
• Press room
• Organizational page

AIESEC Jordan Channel

Blog
• To be assigned and created

External newsletter
• Sent out bi-monthly latest

INTERNAL CAMPAIGN

Main Responsible: Abeer, VP TMs


Support:
Akos, LCPs and PR team leaders
Traditional Marketing

• Word of Mouth
• LC newsletters
• EB and MC talks/café on conferences
• MC newsletters
• Use LC meetings
• Khalas….problem :P
• Intern case studies
• I’m an AIESECer campaign
• •
Leadership pipeline – You have for internal promotion
people interested in opportunities to
Virtual marketing
•
leadership roles choose from EB or MC talks/caffee on
conferences, LC meetings
•
• • LC newsletters – weekly, editor from PR
Internal X profiling – Live full AIESEC
• Exchange Newsletter team
outgoing people Experience
• Intern case studies, and •
• • MC newsletter – weekly, editor Amman PR
International Network Get connected
disseminate them in the
team
international Network

• YouTube channel – to have videos around
• YouTube channel
leadership
• Website
• Website only partially

• Exchange newsletters

• MyAIESEC.net wikis

*PLEASE CHECK APPENDIX 1 FOR PROMOTIONAL TOOLS EXAMPLES AND GUIDELINES ON HOW TO MAKE THEM, OR CHECK AIESEC JORDAN WIKI PR ON MYAIESEC.NET
* CAMPAIGN DESCRIOTIONS, ESPECIALLY MESSAGES WILL NEED TO BE ADJUSTED AFTER A FULL BRAND AUDIT


APPENDIX 1 – PROMOTIONAL MATERIALS BASIC GUIDELINES

BOOTH OR TABLE CHECKLIST
o AIESEC BANNER OR I AM AN AIESECER POSTER IN A STAND
I AM AN AIESECER POSTER , I.E HUDA’S EXPERIENCE
o
FORMAL COVER FOR TABLE (WHITE, AIESEC BLUE, ORANGE, OR BLACK)
o
o PENS
SIGN UP SHEETS IN 2 LAPTOPS OR PRINTED
o
o STAND
o SMALL FLAGS TO BE PLACED IN THE CORNERS OF THE TABLE
o UP-TO-DATE FLYERS
o AIESEC CONTACT INFO LIKE IN SMALL BUSINESS CARDS
o BUSINESS CASUAL WITH AIESEC T-SHIRT
o HAVE EXPERIENCED AND TRAINED MEMBERS IN TABLE
o OFFICIAL PROMOTIONAL VIDEO IN LAPTOPS, NOT MANDATORY
o NAMETAGS FOR WHOEVER IS IN TABLE

I AM AN AIESECER POSTER
Basic content:
Huda’s story is just one of 4.000 stories lived each year with AIESEC’s Global Internship Program. Internships last from 2 – 18 months and are located across
AIESEC’s 100-country network. Interns live an unparallel life-changing experience in another country, while gaining practical work experience at the same time.
Sabine is a student just like you. Contact your AIESEC Local Committee today to find out how you can get involved, and how you too can be an AIESECer.
Read more about Huda’s story and why she decided to take advantage of this opportunity on our website at www.aiesec.org/Jordan
Next information session:
(time)
Place (address)
Date

AIESEC is the international platform for young people to discover and develop their potential. Present in over 1100 universities with over 23,000 members,
AIESEC offers unparallel leadership development experiences to its members and creates a network of global change agents that have a positive impact on
society.


VIDEO CLIP
What you need:
Filmmaker plus camera equipment: tripod, camera H. Note: if you have a professional filmmaker you may lend the camera at RFC for free!!
o
Editor plus editing software: Avni, Pinacle Studios (PC) or FilmcutPro, iMovie (Mac). Mohamed from RFC help us previously in editing our official
o
promotional video. You may write him an email for some advise. Contact Mais for more info.
Photographer plus camera equipment
o
Presenter or interviewer
o
Special permission when videotaping touristic places: You can get them at RFC
o

Some ideas for the content:
• AIESEC diagram – 5 developmental stages
• Competency model
• Interview general membership
• Interview externals, leaders, alumni
• National Business Plan

Some ideas for the place:
• Touristic places
• AIESEC office
• Universities
• Events


PRESS RELEASE
Steps to writing Press Releases
1. Write the lead, the first sentence which grabs the reader and says who, what, when, where, why, and how. Then fill in the next 1-2 sentences
which expand the lead.
2. Write the press release body copy. The press release should be written as you want it to appear in a news story.
3. Communicate the 5 Ws and the H. Who, what, when, where, why, and how. Then consider the points below if pertinent.
What is the actual news?
Why this is news
The people, products, items, dates and other things related with the news.
The purpose behind the news
Your company - the source of this news.
4. Include information about the company. When a journalist picks up your press release for a story, he/she would logically have to mention the
company in the news article. Journalists can then get the company information from this section
5. Tie it together. Provide some extra information links which support your press release or close the press release with the contact information.
6. Add contact information. If your press release is really newsworthy, journalists would surely like more information or would like to interview
key people associated with it.


FUNCTIONAL ACTIVITY: LC PUBLIC RELATIONS TEAM DEVELOPMENT

Core activities Timing Support

IMPACT newsletters EB,
Weekly
• create local membership weekly newsletter right specially
VP TM
after EB meeting

Support AIESEC Jordan Communication Plan VP ER, PR
• Perform brand audits at your LCs team
• Support all recruitments (promotional materials)
• Support all events (photos, filming, servicing
Ongoing
externals)
• Give feedback to Akos with regards to National
website
• Train LC membership on how to use myaiesec.net
• Perform Media Relations Follow Up
LCP,
Make sure there is an adequate working environment partners
• Clean office
Ongoing
• PC, printer, landphone, wireless internet
• Area to welcome externals
• Make sure there are business cards


MEDIA RELATIONS FOLLOW UP (Headline PR can mentors us, Ruba, CEO)
Do in excel
Event Feedbac Welcome Website Banner / Press Video Flyer Photos Invitation Thank
contact info k form Package Poster Release letter you letter
/
Follow Endorsem
up form ent
EP - Huda Hakeem MPEG-4
& Mais movie,
Lina and
Walaa
AIM High
Conference
Intern -Laura Pdf, Lina

http://www
.johud.org
.jo/index.p
hp?option
=com_con
tent&task
=view&id=
110&Itemi
d=1
CSR, AIESEC CSR doc, Yes, CSR, Lina CSR doc,
CSR
Hakeem pdf, Mais Lina and Hakeem
Hakeem Hakeem

Bank pdf, AIESEC,
Hakeem NO!!!
EP recruitment- Yes, Need to be
Amman Lina updated!
EP-recruitment -
Irbid
SABEQ
CEED


National
Conference,
November
Launching Event,
November
Success stories,
Jordan TNs

*PLEASE CHECK APPENDIX 2 FOR PR EXAMPLE JOB ROLES DESCRIPTIONS, OR CHECK AIESEC JORDAN WIKI PR ON MYAIESEC.NET


APPENDIX 2 – EXAMPLE PR JOB ROLES

Media Relations Coordinator

Job Description:

Update Media Relations National Document.

Main Tasks:
• Report to VP ER
• Set up clear goals for each AIESEC PR quarter
• Update Media Relations database
• Brand Audit all promotional material

Skills Gained:
• Communications skills
• Presentations skills
• Planning skills
• Organization skills


MyAIESEC.net Trainer

Job Description:

MyAIESEC.net is AIESEC's premier global online communication platform and collaboration tool. It allows AIESEC alumni and members from
around the world to stay in touch with each other, build networks, share files, news, messages, and much more.

Myaiesec.net Trainer must have at least 4 months of experience with our system. It is equally important that the applicant understands very well all
the tools available in the system. It will be very useful if the applicant knows as well how to deal with the current system’s pitfalls.

Main Tasks:
• Train EB
• Train ALL members once per semester
• Provide support whenever possible
• Promote the use of myaiesec.net
• Update local wiki
• Report to PR team leader

Skills Gained:
• Planning skills


Membership Weekly Newsletter Editor

Job Description:
Deliver a professional weekly newsletter to our local membership about LC activities. This should be sent only once per week and right after the weekly EB
meeting.

Main Tasks:
• Compile main upcoming activities from local VPs
• Edit info, make it short and nice to read
• Use a professional format to send the weekly newsletters, use AIESEC logo, colours and verdana letter font
• Include local and EB contact info
• Update the membership emailing list
• Update emailing database
• Use amman.aiesec@gmail.com or irbid.aiesec@gmail.com to send the newsletter

Skills Gained:
• Planning skills


I am an AIESECer Campaign Coordinator

Job Description:
Ensure that your local has enough I am an AIESECer promotional materials.

Main Tasks:
• Create I am an AIESECer posters, collect experienced members’ stories and pictures
• Make I am an AIESECer short video clips
• Write I am an AIESECer flyers
• Be creative!! And make I am an AIESECer T-shirts, pens, agendas…

Skills Gained:
• Planning skills


FUNCTIONAL ACTIVITY: INFORMATION SYSTEMS MANAGEMENT

Member Committee
Information System & Functionality Main Contact / Trainer
Strategic National Website Abir, Akos, Sulemain (press room)
• http://www.aiesec.org/oe%20jordan/
• Update calendar of events, partners, teams, press room
• Make sure there is only one official national website
• Create an official MC email if possible, such as info@aiesec.jo

National channel Akos
• www.youtube.com/AIESECJordanChannel
• Upload all promo videos

Myaiesec.net Wikis All MC
• PR Resources– Akos and PR team leaders
• ER Resources – Akos
• Exchange Resources, ICX, OGX – Sasha
• AIESEC Jordan, Lana
• Financial Management Resources, Akos
• TM, Abeer

Facebook group Abeer
• AIESEC Jordan
• Summer 2008 = 167 members

To be decided
AIESEC Jordan National Blog
• Create or reactivate
• Assign on MyAIESEC.net
• Assign people to Update it continuously


Google Documents
• MC Team’08-09 weekly priorities, Lana
• Business Plan, Akos
• Salesforce.com follow up, Akos

Google Group
• MC, Abeer
• Launch Event OC, Luma

LC Amman
Myaiesec.net Wiki Akos
• Organise format

Advertising email address:
• Amman.aiesec@gmail.com

Facebook group: Hakeem
• AIESEC Jordan – LC Amman

Google Documents Dana
• LC Amman Address book
• Business plan

LC Irbid
Myaiesec.net Wiki Abeer
Akos
Website
• http://lcirbid.18.forumer.com/


• Page on the national website

Advertising email address:
• Irbid.aiesec@gmail.com

Facebook group:
• AIESEC Jordan – LC Irbid

Google Documents
• Business plan??


AIESEC Jordan National Communications Plan 08/09

Recomendados

Recomendados

Más contenido relacionado

La actualidad más candente

La actualidad más candente (10)

Destacado

Destacado (10)

Similar a AIESEC Jordan National Communications Plan 08/09

Similar a AIESEC Jordan National Communications Plan 08/09 (20)

AIESEC Jordan National Communications Plan 08/09