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Building An Online Presence Queens Arts Council

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Rebecca Krause-Hardie
Rebecca Krause-Hardie

Building an Online Presence Queens Arts Council

TecnologíaSalud y medicinaEmpresariales
1 de 63
Man Bartlett (as himself) Meg Cotner We Heart Astoria Nora Gomez Queens Museum Rebecca Krause-Hardie AudienceWorks March 24, 2011 Building an Online Presence Queens Art Express Boot Camp Hashtag #xxxxxx
Today’s plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
All About You! ,[object Object]
All About You! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Now Turn the Megaphone Around! ,[object Object]
What do they want?
How does what you have to offer benefit them?
Where do they hang out?
How do you communicate with them?
Social Media is all about building and sustaining relationships
Why should you invest in these networked personal relationships? ,[object Object],[object Object],[object Object],[object Object]
trusting
sharing
being responsive
valuing each other
even, OMG … giving away control!
The Currency of Social Capital ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Note: It ’s never about price. It’s about delivering sustained value … over time
The Five Canonical Rules of Online Content
1. Tell a Story What’ s the point?
Make an emotional connection! ,[object Object]
Have the right Protagonist! Who is the hero of your story? Hint: not you!
More is not Better! One message per story
Draw people In Use humor or suspense
How do you want people to feel? Use humor or suspense
Include Call to action? WWF campaign
2. Collaborate!
Jordan Matter + Ballet Hispanico = Awesome!
Jordan Matter + Ballet Hispanico = Awesome!
Ballet Hispanico on facebook
Jordan Matter on facebook
3. Have a roll-out plan ,[object Object],[object Object],[object Object],[object Object]
4. Be Personal Psychic numbing
5. Short! Really!
Seven Simple Blog Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Qualities of successful messages ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
A few case studies ,[object Object],[object Object],[object Object]
 
 
 
 
 
 
 
Links to contemporary society
Links to contemporary society
Pair Share Time ,[object Object]
 
 
 
 
 
 
 
 
Social Media Learning is Iterative
Social Media Best Practice: (hint: start with small bite-sizes pieces) ,[object Object],[object Object],[object Object],Our passive solar post & beam. First we built a scale model, then we cut each one of the150 red oak pieces. Then we had a community raising & everyone brought a peg
Just Do It (Its Okay to Take Risks)
And remember… ,[object Object]
Questions? Thank you!

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Building An Online Presence Queens Arts Council

Notas del editor

  1. Flickr - Dan Fulano
  2. Credit Jon Hardie
  3. Marfis75- flickr
  4. concertticket-JoeMadonna.jpg
  5. megaphoneman-edrabbit.jpg
  6. photo credit?
  7. Flcikr Alexander Somma
  8. My photo
  9. Flickr attribution Amit Gupta
  10. Flickr attribution opxphile
  11. Flickr attribution Andy Woo
  12. Flickr attribution ClickFlashPhotos
  13. Flickr attribution avriette
  14. Flickr attribution kitchenkam
  15. http://www.flickr.com/photos/andraspfaff/
  16. My Photo
  17. http://www.flickr.com/photos/chrisd2006
  18. This is from Keigwin...
  19. RSPCA
  20. WWF Campaign Video
  21. Jordan Matter Photography
  22. Jordan Matter Photography
  23. Jordan Matter Photography
  24. http://www.flickr.com/photos/ginnerobot/3600777344/
  25. mashable study on Video usage
  26. my photos
  27. Flickr attribution b d solis