This document is Akshay Chauhan's Credo assignment for the MDIA 1193 Design Esthetics course at BCIT. It includes an index and notes sections followed by the Credo, which is divided into the following sections: 1. What is design - Design makes things functional, efficient, and harmonious within constraints. Design exists at all scales. 2. Approach for design - Designers observe nature/culture, test patterns, analyze, and iterate for harmony. Design should aim for efficiency, robustness, adaptability, multifunctionality, and scalability through collaboration. 3. Improvement opportunities - Current design produces trash rather than using all materials. Things should be reusable. Organization

1. CREDO ASSIGNMENT
By Akshay Chauhan
MDIA 1193 Design Esthetics,
New Media Design and Web Development, BCIT
Presented on 18 August 2014

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INDEX
Thumbs
Roughs
Notes
Brainstorming
Copy Draft
Comp
Final
3–4
5–8
9–14
15–20
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NOTES

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NOTES

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NOTES

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NOTES

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Me and design
What is design?
Design is a configuration of form which
makes it functional, efficient, harmonious
with the elements within the confines of a
frame of reference.
Presence and Scale of design
Design is present in microscopic ele-
ments and as well as on the grand cosmic
scale.
Design always is based on certain guide-
lines, laws and limitations. Without lim-
itations and rules, things just random
arrangement devoid of meaning.
Design influence
You can take part in design or be con-
trolled by it. To design one must rise
above the problem.
Everything is designed, like a book our
interactions have a beginning and end
too. We great people like a book cover
and end with bye like the last page, while
the important chunk of information lies
within these two interaction words.
Approach for design
Designers need to observe and look for
patterns in nature and culture, assess
them, test them, test them, analyze them
and reiterate the process till a harmony is
achieved. Design should aim be efficient,
robust, adaptive, multifunctional and
scalable. It doesn’t have to be a single
person to think all that is why design
should be collaborative.
Fallacies in current design
Everything that we consider trash is man
made. Nature doesn’t produce trash.
We need to use all the trash produced
to build solutions and answers to all the
growing problems, ocean pollution, land
space.
Things need to be produced in a way
they are reusable.
Organisation is not efficient design
Organisation is design but when it ex-
pands without a preplanned scheme or
guideline it reduces its efficiency and a
lot more is required to do a little. This is
something we see in companies, our so-
ciety, in ecosystem, and our own bodies.
Organisation needs to be well thought of
and taking into account all possibilities.
Democratization of design
Design education needs to be given as
much if not more importance than lan-
guage. Design needs more participants
and collaboration. Design thinking is a
little known magical power that allows
people to see themselves and improve
their surrounding as well as design better
lives for themselves.
Improvement in organizational design
There needs to be a reassessment of or-
ganisations and its focus on design within
its functioning.
The same way the roads and highways
aren’t able to handle more traffic due to
increased cars on the roads, the tradition-
al education is also lacking behind.

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