This is a presentation of our master program in Social Media and Web Technologies made to the IT companies in the Vaxjo region.

1. Social Media and Web Technologies
Media Technology Master program
Arianit Kurti Marcelo Milrad
arianit.kurti@lnu.se marcelo.milrad@lnu.se
November 25th, 2010

2. Outline
• New Media Landscapes
– The Characteristics
– The Impacts
– Future Trends
• The Need
• Our Offer
– Program Outline
• Our Vision
• What Can We Do Together?

3. New Media Landscapes
Source: http://www.futureexploration.net

4. The Characteristics
• Innovation
• Personalization
• User Participation
• Content Generation
• Global Presence
• Technology Integration
• Mobility Support
• New Business Opportunities

5. The Impacts
• These new media landscapes have changed and will
change the way people:
– Communicate
– Publish
– Do business
– Share experiences
– Share knowledge
– Exercise
– Entertain
– Make friends
– Etc.

6. Future Trends (Gartner, 2010)
• Social networking services will replace e-mail as the
primary tool for interpersonal communications.
• Social microbloging services will be used as streaming
channels for enterprises.
• Most of social media services that were driven only by
technological innovation will fail.
• Most of collaboration and communication applications
designed on PCs will be modeled after user experience
lessons learned from smartphone collaborative applications.
• Many of the IT jobs in the future do not exist today.

7. The Need
• There is a need for people with knowledge and skills that
focus on the design, development and deployment of
social media applications, innovative services and web-
based platforms.
• There is a need for education programs that will provide
people with knowledge and expertise on how to deal with
rapid technological changes.
• There is a need for dynamic study programs that are
capable to adopt to the evolving business needs and
requirements.

8. Our Offer
• A multidisciplinary master program (2 years) that
combines courses and expertise from different areas,
namely:
- Web technologies,
- Design and interaction,
- Social media and IT-business.
• A dynamic and flexible study program that enables
personalization of the specialization.

9. Program Outline

10. Our Vision
• Our master program is closely aligned with the
overall university strategy:
- Our competences and expertise
- A learning environment that promotes quality
and critical thinking
- Outstanding research
- A driving force for social and regional
development
- Global Values

11. What can we do together?
• A partnership for building the present:
• New courses based on industrial needs
• Joint lectures and seminars
• Joint supervision of thesis work.
• A partnership for planning the future:
• Gaining new insights in future trends in the field of social
media and their implications for business
• Keeping the pace with the rapid developments in the field
of mobile and web technologies
• Opportunities to influence the competence development of
your current and future employees

12. Our Contact Information
• Undergraduate : http://www.lnu.se/media-technology
• Research: http://www.celekt.info/
• Vimeo Channel: http://www.vimeo.com/melnu/
• Facebook Group: http://www.facebook.com/melnu/
• Flickr Pictures: http://www.flickr.com/groups/melnu/
• This presentation can be downloaded from:
http://w3.msi.vxu.se/users/akumsi/LNU_Nov25.pdf