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Chapter 16 ,[object Object],MANAGEMENT INFORMATION SYSTEMS 8/E Raymond McLeod, Jr. and George Schell Copyright 2001 Prentice-Hall, Inc. 16-
The Executive Position ,[object Object],[object Object],[object Object],16-
Marketing information system Manufacturing information system Financial information system Human resource  information system Environmental information and data   Environmental information and data   Top-level managers A Firm Without  An  EIS 16-
Environmental Information and data Environmental Information and data Marketing information system Manufacturing information system Financial information system Human resource information system Executive   information system A Firm With  An EIS 16-
What Do Executives Do? ,[object Object],[object Object],[object Object],[object Object],16-
Fayol's Management Functions ,[object Object],[object Object],[object Object],[object Object],[object Object],16-
Mintzberg's Managerial Roles ,[object Object],[object Object],[object Object],[object Object],16-
Kotter's Agenda and Networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],16-
How Do Executives Think? ,[object Object],[object Object],[object Object],[object Object],[object Object],16-
How Do Executives Think? (cont.) ,[object Object],[object Object],[object Object],16-
Unique Information Needs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],16-
How Minzberg’s  CEOs Spent Time Legend: Interpersonal  Communication Desk Work 22% Unscheduled Meetings 10% Telephone   Calls 6% Scheduled   Meetings 59% Tours 3% 16-
Unique Information Needs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],16-
HIGH HIGH HIGH HIGH HIGH AVG LOW AVG LOW AVG LOW AVG LOW Bank CEO Vice President of Tax The Volume of Information Reaching the Executives 0 10 20 30 40 50 60 Retail Chain CEO Insurance President Vice President of Finance AVG LOW Number of Transactions 16-
Jones & McLeod Study (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],16-
Vice President of tax Bank CEO Value Percentage of transactions The Value of Information Reaching Executives 16-
Sources of Information ,[object Object],[object Object],[object Object],16-
Environment Upper levels The executive Committees Internal support units  and individuals 1 level down 2 levels down 3 levels down 4 levels down Legend: Percentage of total trans- actions Average  transaction value 16- The Sources of Information Reaching the Executives .43 3.8 .05 5.2 .20 5.2 .10 5.3 .06 4.3 .02 4.4 .02 7.5 .13 4.6
Media Used for Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],16-
The Executive Does not Control: ,[object Object],[object Object],[object Object],[object Object],16-
The Media Pie  (in Percentages of Total Transactions) Written Oral Note: Percentages do not add to 1.00 due to rounding  Computer Reports (.03) Noncomputer Reports (.09) Memos (.19) Letters (.20) Periodicals (.10) Business Meals (.02) Telephone  Calls (.21) Unscheduled Meetings (.06) Scheduled Meetings (.05) Tours (.03) 16-
Ranking of Media by Value ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],16-
Information Use by Decisional Role Disturbance handler (.42) Entrepreneur (.32) Resource allocator (.17) Unknown (.06) Negotiator (.03) 16-
Jones & McLeod Study Findings ,[object Object],[object Object],[object Object],16-
Disturbance handler .42 Entrepreneur .32 Resource allocator .17 Negotiator .03 Unknown .06 Environment .43 Lower levels .38 Internal  support units & individuals .13 Upper levels .05 Committees .02 Sources of Decisional Information 16-
Unique Information Needs ,[object Object],[object Object],[object Object],[object Object],[object Object],16-
EIS Features ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],From Rockart and Treacy 16-
Putting Computer Use in Perspective ,[object Object],[object Object],[object Object],[object Object],16-
Suggestions to Improve EISs ,[object Object],[object Object],[object Object],[object Object],[object Object],16-
Personal  computer Make  corporate information  available Information requests   Executive database Corporate database Electronic mailboxes Software library Current news, explanations External data and information Information displays Executive workstation Corporate mainframe To other executive workstation To other executive workstation An EIS Model 16-
Make  corporate information  available Information requests   Executive database Corporate database Electronic mailboxes Software library Current news, explanations External data and information Information displays Executive workstation Corporate mainframe To other executive workstation To other executive workstation An EIS Model 16-
Dialogue Between  Executive and EIS ,[object Object],[object Object],16-
MEDIAL INTERNATIONAL GROUP  MIG Product Profitability Analysis Magazines in Europe have been performing poorly.  While sales are up, production costs have soared.  This is due to the labor disputes in the pulp and paper industry.  Starting next month, costs should be back in line with earlier projections. Actual  Planned  Variance  %Variance Newspapers  1,421,709  1,559,184  (137,475)  (8.82) Magazines  490,855  518,687  (27,832)  (5.37) Periodicals  1,912,564  2,077,872  (165,308)  (7.96) x 1 0 0 An Information Display That Includes a Computer-Generated Narrative Explanation 16-
Incorporation of Management Concepts ,[object Object],[object Object],[object Object],[object Object],16-
SALES  -   $ IN MILLIONS AS OF NOVEMBER 1994 SOURCE GLORIA YANDERS BILL BLASS SALES CURRENT HISTORY YEAR TO DATE OVER/ UNDER MB PROGRAM  ACTUAL  THIS MO  LAST MO HERC  $861.4  $30.7  $59.1 C-5B  621.9  0.3  4.5 OTHER  398.7  12.9  10.1  TOTAL  $1,882.0  $43.9  $44.4 YEAR-END FORECAST  CURRENT FORECAST  Y-L  O/U MB  YR  CURRENT  O/ U PRIOR  $949.8  $28.6  95  $2102.6  $ 8.0  699.0  1.2  96  2400.0  105.0  458.8  13.6  97  3130.0  98.0 $2107.6  $43.4  98  3390.0  58.0  99  2110.0  281.0  COMMENTS FAVORABLE  VARIANCE  PRIMARILY DUE TO TWO ADDITIONAL  HERCULES SALES FORECAST BUDGET ACTUAL 16-
EIS Implementation Decisions Three Key Questions: ,[object Object],[object Object],[object Object],[object Object],16-
Advantages of Prewritten Software ,[object Object],[object Object],[object Object],16-
EIS Critical Success Factors Rockart and DeLong ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],16-
Prerequisite Activities for the EIS Purchasing and Performance Systems Information technology standards Information needs Analysis of Organization Information Systems Plan Corporate data model EIS 16-
Future EIS Trends ,[object Object],[object Object],[object Object],[object Object],16-
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],16-

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Chap16

  • 1.
  • 2.
  • 3. Marketing information system Manufacturing information system Financial information system Human resource information system Environmental information and data Environmental information and data Top-level managers A Firm Without An EIS 16-
  • 4. Environmental Information and data Environmental Information and data Marketing information system Manufacturing information system Financial information system Human resource information system Executive information system A Firm With An EIS 16-
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. How Minzberg’s CEOs Spent Time Legend: Interpersonal Communication Desk Work 22% Unscheduled Meetings 10% Telephone Calls 6% Scheduled Meetings 59% Tours 3% 16-
  • 13.
  • 14. HIGH HIGH HIGH HIGH HIGH AVG LOW AVG LOW AVG LOW AVG LOW Bank CEO Vice President of Tax The Volume of Information Reaching the Executives 0 10 20 30 40 50 60 Retail Chain CEO Insurance President Vice President of Finance AVG LOW Number of Transactions 16-
  • 15.
  • 16. Vice President of tax Bank CEO Value Percentage of transactions The Value of Information Reaching Executives 16-
  • 17.
  • 18. Environment Upper levels The executive Committees Internal support units and individuals 1 level down 2 levels down 3 levels down 4 levels down Legend: Percentage of total trans- actions Average transaction value 16- The Sources of Information Reaching the Executives .43 3.8 .05 5.2 .20 5.2 .10 5.3 .06 4.3 .02 4.4 .02 7.5 .13 4.6
  • 19.
  • 20.
  • 21. The Media Pie (in Percentages of Total Transactions) Written Oral Note: Percentages do not add to 1.00 due to rounding Computer Reports (.03) Noncomputer Reports (.09) Memos (.19) Letters (.20) Periodicals (.10) Business Meals (.02) Telephone Calls (.21) Unscheduled Meetings (.06) Scheduled Meetings (.05) Tours (.03) 16-
  • 22.
  • 23. Information Use by Decisional Role Disturbance handler (.42) Entrepreneur (.32) Resource allocator (.17) Unknown (.06) Negotiator (.03) 16-
  • 24.
  • 25. Disturbance handler .42 Entrepreneur .32 Resource allocator .17 Negotiator .03 Unknown .06 Environment .43 Lower levels .38 Internal support units & individuals .13 Upper levels .05 Committees .02 Sources of Decisional Information 16-
  • 26.
  • 27.
  • 28.
  • 29.
  • 30. Personal computer Make corporate information available Information requests Executive database Corporate database Electronic mailboxes Software library Current news, explanations External data and information Information displays Executive workstation Corporate mainframe To other executive workstation To other executive workstation An EIS Model 16-
  • 31. Make corporate information available Information requests Executive database Corporate database Electronic mailboxes Software library Current news, explanations External data and information Information displays Executive workstation Corporate mainframe To other executive workstation To other executive workstation An EIS Model 16-
  • 32.
  • 33. MEDIAL INTERNATIONAL GROUP MIG Product Profitability Analysis Magazines in Europe have been performing poorly. While sales are up, production costs have soared. This is due to the labor disputes in the pulp and paper industry. Starting next month, costs should be back in line with earlier projections. Actual Planned Variance %Variance Newspapers 1,421,709 1,559,184 (137,475) (8.82) Magazines 490,855 518,687 (27,832) (5.37) Periodicals 1,912,564 2,077,872 (165,308) (7.96) x 1 0 0 An Information Display That Includes a Computer-Generated Narrative Explanation 16-
  • 34.
  • 35. SALES - $ IN MILLIONS AS OF NOVEMBER 1994 SOURCE GLORIA YANDERS BILL BLASS SALES CURRENT HISTORY YEAR TO DATE OVER/ UNDER MB PROGRAM ACTUAL THIS MO LAST MO HERC $861.4 $30.7 $59.1 C-5B 621.9 0.3 4.5 OTHER 398.7 12.9 10.1 TOTAL $1,882.0 $43.9 $44.4 YEAR-END FORECAST CURRENT FORECAST Y-L O/U MB YR CURRENT O/ U PRIOR $949.8 $28.6 95 $2102.6 $ 8.0 699.0 1.2 96 2400.0 105.0 458.8 13.6 97 3130.0 98.0 $2107.6 $43.4 98 3390.0 58.0 99 2110.0 281.0 COMMENTS FAVORABLE VARIANCE PRIMARILY DUE TO TWO ADDITIONAL HERCULES SALES FORECAST BUDGET ACTUAL 16-
  • 36.
  • 37.
  • 38.
  • 39. Prerequisite Activities for the EIS Purchasing and Performance Systems Information technology standards Information needs Analysis of Organization Information Systems Plan Corporate data model EIS 16-
  • 40.
  • 41.

Notas del editor

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