diffusion of Lead user

1. Lead U s e r Innovative User Diffusion of

2. Innovative User Types Lead User User Innovation

4. Alliance or sector Muti-company innovation networks in complex product system Sector forums,supply-chain learning Regional cluster “best practice”clucs Radical Incremental innovation agenda Similar Heterogeneous Source: John bessant and joe tidd,Innovation and entrepreneurship Type of Innovation Network

5. Source: http://www.docstoc.com/docs/16364982/Product-Innovation-Charter Lead User Process 1.Project Preparation and Planning 2.Identify Trends and Customer Needs 3.Explore Lead User Needs and Solutions 4.Refine Concept Solution

6. The Lead User Curve Source: GLEN L. URBAN AND ERIC VON HIPPEL, Lead User Analyses for the Development of New Industrial Products, MANAGEVENT SCiFNCE

7. Knowledge Persuasion Decision Implementation Comfirmation Source: http :// en . wikipedia . org / wiki / Diffusion_of_innovations Rogers 'Stages of the Adoption Process

8. Relative advantage Compatibility Complexity Trialability Observability Source: http :// en . wikipedia . org / wiki / Diffusion_of_innovations Ease of Adoption Characteristics (Rogers)

9. Diffusion of an Innovation (Rogers) 1. Consumer 2. Behavior 3. Characteristics Source: http://hbr.org/1999/09/creating-breakthroughs-at-3m/ar/1

10. Case 3M Corporation Minnesota Mining and Manufacturing Company With over 76,000 employees, they produce over 55,000 products, including : adhesives , abrasives , laminates , passive fire protection , dental products, electronic materials, electronic circuits and optical films

11. กลยุทธ์ของ 3M

12. Seek Lead User ใน 3M ? ผู้บริหารระดับสูง Lead User นัก วิทยาศาสตร์ ผู้บริโภคระดับผู้นำ นักพัฒนาผลิตภัณฑ์

13. Lead User Networking Source: GLEN L. URBAN AND ERIC VON HIPPEL, Lead User Analyses for the Development of New Industrial Products, MANAGEVENT SCiFNCE

14. Lead User Networking Target Market Key Field Key Field World Class Moderate Level of Expertise

16. Case บริษัท สยามมอร์ตาร์ Business Model (Solution Provider ) Niche Market Decorative Mortar

17. Lead User Networking ช่างเทคนิค สถาปนิก มัณฑนา นักวิจัยและพัฒนาผลิตภัณฑ์ ผู้รับเหมาระดับกลาง ผู้รับเหมาระดับใหญ่ Road Show กลุ่มลูกค้าผู้บริโภค เครื่องพ่นไซโลในไซต์ Lead User Face to Face

18. Diffusion of an Innovation By Word of Mouth

19. Lead Users: Advantages and Disadvantages Advantage Lead users able to articulate future needs and possible solution for the general market. Disadvantages 1.Lead users can be difficult to identify 2.Lead users may not cooperate.

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