Every in-house persona has a unique agenda. Use data to help shape your message to get buy-in and overcome the various objections different key decision makers come up with when you need to implement SEO strategies for your organization

1. In-House SEO Strategies
-Using Data To Gain Allies
Presented By:

2. Every Persona Has Its Own Agenda
@AlanBleiweiss

3. Resistance Everywhere
@AlanBleiweiss

4. Educate Them
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@AlanBleiweiss
Too Many Ads & Widgets?
Yeah, That Kills Code & Confuses Search Engines

5. Use Available Data
@AlanBleiweiss
Honest!

6. Reinforce When Needed
@AlanBleiweiss
No. Really. It Does!

7. Data Punctuates Reality
@AlanBleiweiss
Double Swear Honest!

8. Data Is Your Ally
@AlanBleiweiss
Been Ignoring Mobile?
Better Check Those Stats!

9. Shock Can Help
@AlanBleiweiss
Oh Hey! Forgot
To Inform Us About
That New Design?

10. Choose Indisputable Data
Pages Indexed: 646,638 Actual Pages: 2,500
@AlanBleiweiss
Exactly Why Did You Insist On Not
Blocking On-Site Search?

11. Choose Relevant Data
1st
Quarter Year Over Year Organic Visits
@AlanBleiweiss

12. Drive The Point Home
@AlanBleiweiss

13. Manage Expectations
@AlanBleiweiss

14. Manage Expectations
@AlanBleiweiss

15. Ditch The Ranking Fixation
@AlanBleiweiss

16. Focus On What Matters
@AlanBleiweiss

17. Focus On What Matters
@AlanBleiweiss

18. Show Progress Visually
GWT 404 Errors
@AlanBleiweiss

19. Show Progress Visually
@AlanBleiweiss

20. Long-View Mantra
@AlanBleiweiss

21. Long-View Mantra
@AlanBleiweiss

22. Critical Thinking Matters
@AlanBleiweiss

23. In-House SEO Strategies