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Elevator Pitch
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2. Value proposition A statement of an important client problem ( Need ) that proposes the way ( Approach ) you will use client resources (££) to deliver superior client features per unit cost ( Benefits ) compared to others in their market(s) ( Competition ).
3. A Systematic Process for Value Proposition Development N Customer/Market Need A Your unique Approach B Client/Customer Benefits C Alternative approaches Competition “ NABC” captures the essential, defining ingredients of a Value Proposition
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11. Why “Watering Holes”? Watering Holes are focused on specific business opportunities and come and go as needed
![What is the Definition of a “Value Proposition”? ,[object Object],[object Object]](https://image.slidesharecdn.com/elevatorpitch2-100211122946-phpapp02/85/Elevator-Pitch-1-320.jpg)
