Xiaomi

1. Xiaomi
小米科技
Alan Kong(lingkong)

2. Who?
How many of you have heard of Xiaomi?

3. Products & Info
● FOURTH LARGEST (briefly 3rd) smartphone maker
in the world (behind Samsung, Apple, Lenovo)
● Mobile apps & other consumer electronics
● Based in Beijing, China

7. Financials
● Private
● Employees: over 3,000
● Revenue (2013): ~$5 Billion

9. History
● 2010 April: Founded by Lei Jun
● Originally a software company
● 2011: Released first phone
● 2012: 7.2m phones
● 2013 Aug: Hugo Barra VP
● 2013: 18.7m phones
● 2014: 11m first quarter

10. What’s Hot?
● Global expansion
● Low-cost approach
● Privacy

11. Secret Sauce
Bill-of-material Price
(similar to Amazon)

12. Phone Xiaomi Mi4 Galaxy S5 Sony Xperia Z2 HTC M8 iPhone 6
CPU
Qualcomm
Snapdragon
801@2.5Ghz
(Quad)
Qualcomm
Snapdragon
801@2.5Ghz
(Quad)
Qualcomm
Snapdragon
801@2.5Ghz
(Quad)
Qualcomm
Snapdragon
801@2.5Ghz
(Quad)
A8 chip with
64-bit, M8
motion
coprocessor
RAM 3G 2G 3G 2G 1G
Price (China) $400 $815 $650 $650 $900

13. Bill-of-Material
● SERVICES not profit margins
● 18 months instead of 6 months
● Almost no physical stores
● Almost no traditional advertising

14. Story

15. Competitors
● Apple
● Samsung
● HTC
● Lenovo
● LG

16. Buy or Sell
BUY, BUY A LOT!

17. Questions?