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1@alanorourke #DMXDublin
NAKED B2B SALES & MARKETING
Alan O’Rourke
Marketing Director | WorkCompass.com
2@alanorourke #DMXDublin
Profile and history
3@alanorourke #DMXDublin
Contributing member of society
4@alanorourke #DMXDublin
Marketing
Beautifully Simple
Email Marketing
ALL JUST
$9
Sign up in just 30 seconds at www.toddle.ie
5@alanorourke #GrowthHackersDublin
6@alanorourke #DMXDublin
Search
Facelift near London
7@alanorourke #DMXDublin
More Whubble at WorkCompass.com/tag/whubble/
8@alanorourke #DMXDublin
New website
9@alanorourke #DMXDublin
Fremium Pay per lead Enterprise sales
10@alanorourke #DMXDublin
Back to basics...again!
11@alanorourke #DMXDublin
12@alanorourke #DMXDublin
Our sales & marketing plan
13@alanorourke #DMXDublin
Inbound (nets)
14@alanorourke #DMXDublin
Write once
Publish everywhere / way
    
  
15@alanorourke #DMXDublin
One month - Micro marketing plan
•	 Publish ebook
•	 Email subscribers (Ask to share)
•	 PPC promotions
•	 Tweet quotes from ebook daily x2
•	 Weekly blog post excerpts
•	 Linkedin groups
•	 Use content to answer questions on Quora
•	 Track mentions and questions
•	 Share on doc sites
•	 Post images under Creative Commons
•	 Press release
•	 Do webinar
•	 Post presentation on slideshare
•	 Post recording on Youtube
Report resultsSubscribeYour email
16@alanorourke #DMXDublin
Most shared content
Quicksprout screenshot
17@alanorourke #DMXDublin
Inbound is damn slow
Pic of gold or racing snail
18@alanorourke #DMXDublin
Outbound (spears)
19@alanorourke #DMXDublin
Prospecting flow
Web scrape Data cleaning CRM Prospecting Message Call
        
20@alanorourke #DMXDublin
Web scraping 
21@alanorourke #DMXDublin
Web scraping 
  $100 leads 8 hours 0.25 per lead
22@alanorourke #DMXDublin
Data cleaning
Briteverify screenshot

23@alanorourke #DMXDublin
CRM 
HELLO
MY NAME IS
You killed my father...
Inigo Montoya
PREPARE TO DIE!
24@alanorourke #DMXDublin
Prospecting message
Example scripts:
http://blog.close.io/outbound-
sales-book
http://breakthroughemail.com
http://www.getsidekick.com/crm-
ready-sales-email-templates

25@alanorourke #DMXDublin
Prospecting message
Original target Managing Director, 50-200, UK and Ireland.
Sent Bounces Open rate Unsubscribes Abuse complaint Interested
870 13.58% 33.29% 3.13% 0% 1.57%

26@alanorourke #DMXDublin
Call 
27@alanorourke #DMXDublin
Prospecting message v10 (3 months later)
Original target Managing Director, 50-200, UK and Ireland.
Sent Bounces Open rate Unsubscribes Abuse complaint Interested
870 13.58% 33.29% 3.13% 0% 1.57%
Targeting CEO, CFO, MD, COO, HR, 200+, UK and Ireland and interested in the subject.
Sent Bounces Open rate Unsubscribes Abuse complaint Interested
100 3% 66% 1% 0% 26%

28@alanorourke #DMXDublin
Goal
29@alanorourke #DMXDublin
Thank you
Alan O’Rourke
Marketing Director | WorkCompass.com
@alanorourke Linkedin.com/in/spoiltchild alan@spoiltchild.com

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