IABC / San Antonio Personal Branding April 28 09
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Alan Weinkrantz discusses principles of personal branding and real world examples of how to personally brand yourself, how it will help your company and your career.
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IABC / San Antonio Personal Branding April 28 09
- 1. Personal Branding IABC / San Antonio / April 28, 2009
- 2. Caveats... • What you are about to see represents extreme personal branding • You don’t have to do everything I suggest • You are probably already doing something. The trick is to get better at it and let it serve your company’s and personal goals
- 3. About • PR guy for 25 years • Social Media for the last 4 years • Blogger with.... 4 blogs • Journalist.... columnist “Express-News” • Amateur content producer
- 4. Why “Brand” Yourself? • Being an extension of your company’s human voice • Help advance your career
- 5. Brand You! • Personal branding.... you are a brand
- 6. A personal brand? •If you are online in any way, you are building your own personal brand
- 7. But I’m not a soft drink • Yes, you are like.... • Coke • Apple • Starbucks • USAA • Nike
- 8. But I’m human • So is.... • Michael Jordan • Paris Hilton • Tiger Woods • Elvis Presley • Mick Jagger
- 9. How I am branding Alan • Social Networks • Blogging I’m a mini broadcasting • Journalism network • Self PR • Photography • Videos
- 10. My brand qualities • Expert in PR / Social Media • Focus on technology • Connected in Israel • Track record • Having fun • Human / Real
- 11. I “tweet,” engage in conversation, give away information
- 12. My business blog demonstrates expertise and helps clients and projects I am involved in “be found”
- 13. Consumer facing blog covering AT&T positions me as an authority in triple play services in telecom
- 14. “In the know...” for the San Antonio Start-up Scene
- 15. Facebook connects me to friends & business associates in the U.S. and Israel
- 16. LinkedIn - business focused social networking in the U.S. and Israel
- 17. Flickr photos....I always carry my camera when I travel for fun or business
- 18. Monthly columnist for San Antonio “Express-News” covering AT&T and Social Media
- 19. I do interviews / reviews over at Redbone Guitar Boutique
- 20. B.B. King, Tom Petty, The Who in Concert
- 21. My “Conversations Series” with San Antonio’s Social Media Superstars
- 22. Branding You! • Join a few networks • Determine what you want to communicate about yourself • Make sure you have an up to date photo • If you are on social networks, make sure you have an up to date profile
- 23. Branding You • Is there a company policy regarding personal branding? • Could you become or create a new position for yourself as a company evangelist?
- 28. Resources... www.danschwabel.com - personal branding expert www.mashable.com - search “personal branding” www.fastcompany.com/magazine/10/brandyou.html http://en.wikipedia.org/wiki/Personal_branding
- 29. Contact • Alan Weinkrantz • 210-820-3070 • alan@weinkrantz.com • @alanweinkrantz - Twitter • FaceBook, LinkedIn too!
- 30. Copy of presentation • online today: alanweinkrantz.typepad.com • copy and share with others • this is just what I believe and seems to work • your mileage may vary
- 31. Thank You © 2009