Personal Brand - UTSA Course

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Alan Weinkrantz

Course outline for Feb 9 at UTSA for MBA students on personal branding strategies

Empresariales Tecnología

Premise

• Focus on branding YOU
• makes you a better entrepreneur
• makes you a better prospective
employee / team member

But I’m not a soft drink
• Yes, you are like....
• Coke
• Apple
• Starbucks
• Ralph Lauren
• Nike

But I’m human
• So is....
• Michael Jordan

• Michael Jackson

• Paris Hilton

• Tiger Woods

• Elvis Presley

• Mick Jagger

But they’re media darlings

• They are covered and known in
traditional media
• You are branding yourself through your
participating in social media

How I am branding Alan
• Social Networks
• Blogging I’m a mini
broadcasting
• Journalism
network
• Self PR
• Photography
• Videos

As an entrepreneur

• Thought leader raise
partners
money
• Innovative
• Connecter
build a
• Networker team
• Ear to the ground

As an employee / team

• Differentiator
• Raise above the noise of having a great
academic career
• Your resume is already online hire me before
someone else
does

What are your goals?
• New business?
• New job?
• Better ranking on Google?
• Re-invent yourself during this economic
situation?
• Make life changes

Branding You!

• Join a few networks
• Determine what you want to
communicate about yourself
• Make sure you have an up to date photo
• If you are on social networks, make sure
you have an up to date proﬁle

What about you?
• Student leader
• Innovator
• Collaborator
• First mover
• Entrepreneur
• Community builder

Be aware

• You are what you post...
• “got shit-faced last night at Fiesta”
• “going to Mexico this weekend to....”
• “Prof. Smith is an ass-hole”
• “looking to buy term paper on....”

Start with...

• Google Proﬁle
• http://www.google.com/proﬁles

What Networks

• LinkedIN - business oriented
• Twitter - status updates
• Facebook - more human side of you

LinkedIN

• Find industry groups that are in your
technology’s space and join them

Twitter

• Follow people that interest you...
• Why do they interest you?
• What can you offer them to engage with
you?

Facebook
• An opportunity to be human
• Show personal interests
• Foreign students - what values do you
bring from afar?
• Connect with other students at UTSA
and other campuses around the world
who are in similar programs

Recommended Reading

• www.personalbrandingblog.com
• www.thepersonalbrandingblog.com
• www.robcuesta.typepad.com

Contact

• Alan Weinkrantz
• 210-820-3070
• alan@weinkrantz.com
• www.weinkrantz.com

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