The document discusses the future of technology in recruitment. It describes how Alan Whitford has over 20 years of experience in starting up and expanding high-tech businesses in Europe. He founded companies that develop web-based recruitment solutions and has clients including large companies and HR software vendors. The document then discusses how digital advertising spending and the use of videos, social networks, and mobile devices are evolving recruitment practices.
The Future of Technology in Recruitment and Digital Revolution
1. The Future of
Technology in Recruitment
Alan Whitford
Abtech Partnership
E-Strategy Practice
+44 7971 864620
alan@abtechpartnership.com
2. Why me?
Over 20 years experience in the start-up and expansion of high
technology businesses in Europe
Abtech provides strategic and practical insights to the automation and
web-enablement of Human Resource and Recruitment Process activities
throughout Europe.
Founder of Classified Solutions Holdings B.V. - developer of Web 2.0
solutions for recruitment processes
Founder of E-Strategy Practice with Keith Robinson
Clients include Times 500 companies and software and services vendors
in the Human Resources and e-commerce arenas.
Founding board member of HR-XML Consortium European Chapter
Founding member of ORMC (UK on-line recruitment marketing council)
Published in a number of on-line and off-line media covering technical
and strategic HR and Recruitment issues
Author: Personnel Today - Guide to Online Recruitment
Abtech Partnership - E-Strategy Practice
3. Digital Universe
What is happening in Global digital
advertising?
$27.5 Billion internet ad spend in 2008
Uplift of 29% over 2007
Ads on social networks
$920 million 2007
$2.6 billion (projected) 2008
Abtech Partnership - E-Strategy Practice
4. Major Media Companies
Media companies build streaming content
Hubs
But have excess ad inventory
Newscorp - Hulu.com
CBS Audience Network
NBC Universal
Microsoft and Viacom
Why wouldn’t this suit recruitment marketing?
Abtech Partnership - E-Strategy Practice
7. Evolution Of Candidate Sourcing
Online Recruiting 2.0
• Better user experience
Job Boards Job Boards Job Boards • Quality over quantity
CV Search
Applicant Tracking Web Based ATS 2006+
Systems
2005
2000
Newspapers,
Staffing • Search
1996 • Targeting
Agencies
• Online Referral &
Social Networking
Abtech Partnership - E-Strategy Practice
8. Evolution or Revolution?
Technology Evolution
Recruitment Evolution
What will change?
Communications
Sales and marketing
Selection Practices
Technology as an enabler or as a driver?
Abtech Partnership - E-Strategy Practice
16. Web 2.0 Used for Career Site 2.0
Web 2.0 functionality provides the opportunity to
engage today’s highly sought after candidates &
gain competitive advantage through the acquisition
of quality talent.
Corporate career site becomes a true portal for
candidates.
This next generation candidate experience provides
better interactivity, personalisation, & usability.
“Technology tools and software are an important consideration
in choosing a place to work.”
— Ipsos-Reid Survey
Abtech Partnership - E-Strategy Practice
17. Best Practices
Advanced Usability
- Progress Bars
- Rollovers (reduce navigational clicks)
- Page Level/Field Level Help to improve data quality
Streamlined Data Entry
- Auto population of fields
- Auto suggestion for list type fields
Better Candidate Control
- Dynamic status information
- Candidate driven Job Agents
- Candidate feedback visibility
- Save as Draft/Withdrawal functionality
- Application review prior to submission
- Interview self selection online
Abtech Partnership - E-Strategy Practice
18. Matching, Not Searching
Artificial Intelligence
Matching and assessment tools
All on-line
From initial sifting to final selection
More than ‘killer questions’
Candidate Self Selection
Jobs where I want them
Candidates where I need them
Abtech Partnership - E-Strategy Practice
29. Communities and Technology
Other technology sites/communities
SecondLife
Kaneva
Ning
General social communication applications
Twitter
Pibb
Jaiku
Pownce
Abtech Partnership - E-Strategy Practice
30. Communications
Total Internet penetration
Broadband everywhere
Wireless on trains
At your seat on planes
In the car
On the street
G3 - always on mobile devices
Software driven radio band selections
Satellites in your pocket
Abtech Partnership - E-Strategy Practice
31. New Uses
Increased use of broadband means
employers can increase the
sophistication of careers sites
Employee video profiles
Virtual office tours
Online presentations
Online aptitude tests
Abtech Partnership - E-Strategy Practice
32. Power In The Candidate’s Hands
Abtech Partnership - E-Strategy Practice
33. Mobile Recruitment
Zappy Mobile's technology enables job seekers to
attach and upload a CV whilst registering online
from their mobile handset.
Organisations including Google, eBay, Yahoo and
MSN have also seen the vast potential of this new
medium, launching their own mobile internet
offerings which are expected to see user activity
increase by over 40% over the next 12 months.
Abtech Partnership - E-Strategy Practice
36. YouTube
Massive platform for direct video uploads
Company
Candidate
Viral campaigns
Who uploads the video?
Comments and referrals
Global reach
Grab videos and upload to other sites
Blogs
Career sites
Social networks
Abtech Partnership - E-Strategy Practice
37. Web and Video - Employer
Abtech Partnership - E-Strategy Practice