The success of theTennessee Beef Industry Council on Facebook.

1. THE TENNESSEE BEEF INDUSTRY COUNCIL
AND SOCIAL MEDIA
POWERED BY TITAN WEB MARKETING SOLUTIONS

2. Weekly
Stats
Page Likes
TENNESSEE BEEF INDUSTRY COUNCIL
ON FACEBOOK
Cover Photo
Profile
Picture
Page Activities Facebook Insights

3. “LIKES”
Starting
Likes
Likes to Date
Likes: 3,172
Percent Change: 455%
Period Averages

4. Organic Reach Period
Average
Paid Reach Period
Average
ENGAGEMENT

5. Why is well planned, researched, and regular
posted content beneficial?
+ It gives the Beef Industry Council a
chance to stay engaged and personal.
+ Allows people to share content and
get evolved.
Shared Post
Original

6. + Allows the Tennessee Beef
Council a chance to update
Facebook while away at an event.
+ Shows interactions between the
Beef Council and the community.
Contest Post
Winner (Result)

7. + Creates a constant conversation
between the industry, the distributer,
and the consumer.
+ Gives a cheaper alternative for
engaging with thousands of people.
+ Allows the chance to use other
resources within the Beef Industry.
Shared Post
Original

8. ADVERTISING
Statistics taken on 9/19/2014
+ Goal: Grow audience/Fans (people
who publicly “Like” you.
+ Campaign: Tasty Steak
+ Target Audience: Broad; TN residents
RESULTS
+ Clicks: 1,708
(number of times the ad was clicked on)
+ Reach: 26,903 people
(number of people the ad was shown to)
+ Page Likes: 1,480
(number of people that Liked the page)
+ Cost Per Like: $ 0.30

9. ADVERTISING
+ Goal: Grow audience/Fans (people who
publicly “Like” you.
+ Campaign: Greater Cause
+ Target Audience: TN residents, ages 28-65
RESULTS
+ Clicks: 455
(number of times the ad was clicked on)
+ Reach: 9,243 people
(number of people the ad was shown to)
+ Page Likes: 383
(number of people that Liked the page)
+ Cost Per Like: $ 0.57

10. ADVERTISING
+ Goal: Grow audience/Fans (people who
publicly “Like” you.
+ Campaign: Beef By-Products
+ Target Audience: TN residents, ages 23-65,
women
RESULTS
+ Clicks: 97
(number of times the ad was clicked on)
+ Reach: 5,009 people
(number of people the ad was shown to)
+ Page Likes: 65
(number of people that Liked the page)
+ Cost Per Like: $ 1.20

11. ADVERTISING
+ Goal: Grow audience/Fans (people who
publicly “Like” you.
+ Campaign: Get Creative with Beef
+ Target Audience: TN residents, ages 22-42,
women
RESULTS
+ Clicks: 555
(number of times the ad was clicked on)
+ Reach: 15,664 people
(number of people the ad was shown to)
+ Page Likes: 438
(number of people that Liked the page)
+ Cost Per Like: $ 0.65

12. ADVERTISING
+ Goal: Grow audience/Fans (people who
publicly “Like” you.
+ Campaign: Meet Your Farmer
+ Target Audience: TN residents, ages 24-65
RESULTS
+ Clicks: 422
(number of times the ad was clicked on)
+ Reach: 22,643 people
(number of people the ad was shown to)
+ Page Likes: 335
(number of people that Liked the page)
+ Cost Per Like: $ 0.71

13. THANK YOU
for the opportunity to work with the
Tennessee Beef Industry Council.
We look forward to continuing this
relationship and providing all your
online marketing needs.