The Business of Innovation: creativity in the workplace

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The document discusses creativity in the workplace and how businesses can foster innovation. It emphasizes that creativity comes from collaboration between individuals with different backgrounds, expertise, and perspectives. It also stresses the importance of visual literacy, playful exploration, and trusting your instincts to discover new values and solutions through an original approach that overcomes habitual thinking. The overall message is that businesses should encourage collaboration, diversity of thought, and playfulness to inspire creative innovation.

Diseño Educación Empresariales

The business of innovation
creativity in the workplace

MYSTICALPSYCHOANALYTHICPRAGMATICSOCIALPERSONALITYCOGNITIVEPSYCHOMETRIC

The defeat of habit by
originality overcomes
everything.

George Lois
Art Director

ON CREATIVITY

George Lois
Art Director

http://youtu.be/bKZu70ukkBQ

Rob Morris

theimaginationtree.com Hays Recruit Experts

playfulexploration
spark

play (design)

change

Research
ethnographic
interviews
literature

Prototype
corporate
social innovation
workshops
blog

Trust your instinct!
Hack that stuff!

sugru.com/gallery

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Communities are at the core of the human experience and our design practice, yet we don’t always put the same level of active effort in designing our communities as we do in designing the products and services we make. We live and work embedded in networks of other people and systems. Communities are defined by shared norms and culture, and have a massive impact on how we live, think and act. Why leave this up to chance? We are all stewards of the many communities we engage in every day, and we need to take an active role in mindfully crafting these communities. So, how do we craft better communities? What does better even mean? This talk is a reflection on my experiences building and crafting communities at a variety of scales from the personal to the global. I will discuss my successes and failures, my fears and delights, as well as lessons learned along the way. We are nothing without the communities we inhabit, so let’s make them great together. video: https://www.youtube.com/watch?v=iyNoVk7J5uI

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The current design landscape is in flux, a confluence of disciplines, practices, and open collaborations. A response to the never-ending push for something unique, this scenario forces us into never-before-tried situations, a search for impossible solutions seemingly plucked from unchartered territory. Constant design innovation can be challenging and scary, and to succeed, we need the freedom to experiment and play. How do we build that into our design process? Experimental design — by its nature the creation of new experiences — can get bogged down in technical specs and new devices. But experience, and innovative thinking, aren’t about technology; they’re about acting, making and moving, and constructing and deconstructing. To succeed in inspiration and iteration, we need to establish a figurative playpen — a set of experimentation methods that creates a safe space where ideas can grow and be tested. Play is at the core of enjoyable experiences, and central to the process of experimental design. Looking outside prescribed parameters helps get things done; but discovering what’s doable is the beginning. Making it enjoyable brings clarity to you, your client, and most importantly, those who interact with your product. Explore the creative method behind experimental design and why play and an open-ended process are key to achieving definitive results. Target Audience Designers, developers, business minds. Anyone who would like an inside look into the experimental design process. Five things audience members will learn The connection between experimentation and design How to build your own figurative playpen How to trust your intuition How to create order from chaos, and distill clarity and simplicity from complexity How incorporating experience from different disciplines can push your work forward

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CREATIVE PLACEMAKING: Thinking Beyond Projects In the words of a recent National Endowment for the Arts report, Creative Placemaking animates public and private spaces, rejuvenates structures and streetscapes, improves local business viability and public safety, and brings diverse people together to celebrate, inspire, and be inspired. Arts and culture have been a part of community revitalization and economic development strategies for years. Creative Placemaking is more than a new term for this effort -- at its highest levels, it involves a new way of thinking about the role of creativity in making society more sustainable. It is not just about doing projects -- it is also about the thinking behind the projects and about making stronger connections between creative, community and economic development. Learn from experts and practitioners who have been at the heart of efforts to use creativity to grow communities and get a sneak peek at Creative Placemaking in action. Our three panelists will provide some helpful examples of what they have done in their communities: Steve Dalhberg, is director of the Connecticut-based International Centre for Creativity and Imagination, vice president of innovation for Future Workplace, and faculty of "Creativity + Social Change" at the University of Connecticut. Leonardo Vazquez, AICP/PP is the Director of Arts Build Communities at Rutgers University. He will discuss Rutgers¹ community coaching program and ABC¹s new Master Practitioner Certificate Program in creative placemaking. The Wormfarm Institute in Sauk County, Wisconsin, is rural creative placemaking at its best. It's a 40-acre organic vegetable farm and creative hub, begun 15 years ago by artists Jay Salinas and Donna Neuwirth. Wormfarm aims to recreate the link that once existed between culture and agriculture with innovative and intuitive efforts that center around a sense of the land and the community.

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