Tips and tools to manage one's online identity. Lecture given to MBA students at HEC Paris on October the 28st 2011. The presentation covers personal branding (how to build a professional profile and a personal page, how to keep one's privacy), social media monitoring (how to monitor conversation, publications and search using Netvibes) and social networking (how to expand one's network using tools like Branchout and Klout). The presentation ends with some security recommendation in order to avoid brandjacking.

1. Social Media
&
Online Identity
Lecture given to HEC PARIS MBA Students

2. Welcome
HEC MBA – 28/10/2011

3. Hello
Let me introduce myself

4. How to ask questions during the class?
Mention @albanlv in your tweet

5. How to post comments during the class?
Use the hashtag #hecmba in your tweet

6. Introduction
What is a technology?
What does it changes to society?
What about social media?

7. DEFINITION
What is a technology?

8. Delegate

9. Breakthrough technologies
come with a change in society

11. DEFINITION
What do we call social media?

12. GROUP ACTION

13. SHARING
CONVERSATION
COLLABORATION
COLLECTIVE ACTION

14. 750 millions users
30 millions shares/day
300 millions users
200 millions tweets/day
48h of video uploaded/mn
3 billions video watched/day

15. WHY SHOULD YOU CARE ABOUT THIS?

16. IT’S A DANGER

17. OR AN OPPORTUNITY

18. What are we going to talk about?

19. BE THERE

20. MONITOR

21. LEVERAGE

22. Part I
BE THERE

23. Your personal page
Your professional profile
Protect your privacy

24. Workshop
Google your neighbor

25. Workshop : search your neighbor
Is it easy to find your neighbor?
Is the information relevant?
Is the information coherent?
What should be removed?
What should be added/more visible?
Can we contact him easily?

26. Don’t let the others
speak for you

27. Tools
Facebook, Google profiles (Google+),
Twitter, Quora, About.me, Flavors.me,
Chi.mp, UnHub, Card.ly, Twitter…

28. What should you put on your personal page?
A picture
Pitch yourself (short description - 160 characters)
Choose your keywords and use them in your description
Link: to your other profiles, slideshare account, the papers you published
Show the communities you belong to (HEC…)
Be reachable (a mail or anything)
Talk (link to your contribution on Twitter, Quora or other forums)

29. Workshop
Set up your own personal page with About.me
Get inspiration :
http://about.me/thewmatt
http://about.me/jessicalucia
http://about.me/laurindel
http://about.me/brianwong

30. Make it appear 1st on

31. PROFESSIONAL PROFILE
Do you know Linkedin?

32. Should you use LinkedIn?
Hire
Be hired
Find clients
Advertise your business
Know your network
Expand your network
Enhance your influence as an expert

33. How to pimp your profile?

34. Add former experiences
Add skills
Ask for recommendations
Expand your network (connect with the people in the class)
Add languages and translate your profile
Join groups
Link to your other profiles (About.me, Twitter, blog…)
Link to your online contributions (articles, blogposts, answers on forums)
Use applications (vizualize.me, slideshare, tweets, wordpress)
Stay up to date (update your profile regularly)

35. How to protect
Your privacy?

36. Behave

37. Workshop
Check your Facebook privacy settings

38. Part 2
MONITOR

39. Publication
Conversation
Search

40. Workshop
Set up your monitoring arsenal

41. Preliminary task
Define 5 keywords corresponding to your field
Example : social media, internet, web, technology, start-up

42. Task 1 : create a netvibes account
http://netvibes.com

43. Task 2 Find 3 blogs/websites related to your field

44. Find their RSS feed

45. Add the RSS feed to your Netvibes

46. Task 3 : create a dashboard for each keyword

47. Task 4 : synchronise with your Twitter account

48. Task 5 : insert a Gmail account
Set up Google alerts
Use newletters

49. Should you
Share?

50. Twitter dictionnary
Tweet
Follower
Unfollow
RT or retweet
Flood
TL or Timeline
@ or mention
Spam
DM or direct message
Hashtag
NSFW or not safe for work
TT or trending topic
FF or follow Friday

51. Twitter etiquette
Mind your spelling
Quote your sources
Interact and mention
Do not flood your readers (instead schedule your publications)
Ban capital letters
Be reliable (check before tweeting)
Be appropriate

52. Tool

53. Part 3
EXPAND YOUR
NETWORK

54. Which tool should I use?

55. What about
#hecmba ?

56. Tool

57. Best practices
Upon meeting someone interesting, connect to him
Sync with your email
Spend some time looking at the suggestions,
Use iPhone/Android applications on the go
Contribute to the groups and Q&A
Make lists/circles

58. How to find interesting profiles on Twitter?
Search new profiles
Look at Twitter suggestions
Use the lists
Listen to the peer reviews (follow Friday)
Use your monitoring tools

59. Tool

60. Rules
Beware of fake profiles. If you have a doubt when seeing a profile picture, try Tinyeye.
Don’t add everybody
Think before accepting a request
Remember who is in your network when you post an update
Be careful : identity theft and “cybersquatters”

61. Security
What is a good password?
Why you should not ask your browser to remember your passwords
Why you should always use https (firesheep & likes)
Secure your laptop : Prey
Secure your profiles : double step verification, location or device
based verification
Monitor what is being said about you

62. “Brandjacking is one way in which social media
can turn ugly. […] it happens when a person or
organization loses control of their presence or
message, and that it doesn’t have to involve
any form of technological theft, just orchestrated
word-of-mouth attacks.” (Mashable)

63. Conclusion
AND THEN WHAT?

64. Don’t panic

65. Take time
http://pear.ly/2v75

66. Be curious

67. Ask questions
@albanlv
alban@leveau-vallier.com

68. Thank you!

69. Credits
Surfer by Hani Hamir
Don’t ring again by Jox
Binoculars by Bethan
Closed for business by Maistora
Boombox in Montreal by Mikey G Ottawa
100621-F-6350L-395 by Expertinfantry
First Ostrich by M Kuhn
Second Ostrich by Kicki
Icons and symbols by The Noun Project
Gag by CHRISSPdotCOM
Google by ConnorTreacy
Is dinner ready yet? By Ernst Vikne