Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
About Me - A Visual Presentation
1. “Gross is a byproduct of the relationship between your dealership and the customer.
The numbers are the easiest part.”
REXANNE SMITH
2. My very first job in the auto industry
involved working with special
ABOUT ME
finance customers. During my time in
this position, I realized I was blessed
with a unique ability to connect
with all types of customers….rich,
poor, good credit, bad credit, men,
women, all generations.
“Sales isn’t really about numbers; it’s about relationships.
Win the relationship; win your customer.
Win your customer; win referrals.”
Score the deal. Win the sale. We are all in this to make
money. The easiest way to accomplish this task is to
make a friend out of every customer. Customers are
willing to pay more for an excellent customer experience.
3. After getting my feet wet in the world of special finance, I moved into a
position as salesperson. I quickly realized that a large percentage of car
shoppers preferred a female salesperson – and I was just the person for
that job.
Within a short amount of time, my talent and commitment to excellence
became evident and I was promoted to Internet Sales Manager. In this
new position, I realized I could make a bigger difference by formulating
a plan to assist and guide the female car buyer. As a result, the Queen of
Cars, was born.
s
a
fem
4. As the Queen of Cars, I developed a website, www.queenofcars.us,
where women can gain valuable information to help them with
automotive researching, shopping and the buying process. I also
began to utilize various modes of media to get my message out and
connect with women everywhere: website, Facebook, Twitter, Google+
and YouTube.
“Customers love to buy from someone they can connect
with. They are looking for an advocate; someone they
can trust.”
After working with various dealerships in North/Central Alabama with
respect to Internet Sales, Social Media and Reputation Management, I
decided to expand my reach once again. I accepted a position as
Regional Manager at AskPatty.com, a company dedicated to training,
advertising and marketing for automotive dealerships and tire, lube and
service centers. By joining the AskPatty team I was able to continue my
efforts in assisting and educating dealerships about the female car
buyer, but on a much larger scale.
5.
6.
7. “Rexanne Smith was a fantastic person to
RECOMMENDATIONS work with. Rexanne Smith is a well-
educated, careful and insightful person with
a good sense of humor. Shows all the time
an in-depth understanding of the
importance of women car buyers and how
to meet their needs.” - Jody DeVere, CEO,
AskPatty.com
“In my time working with Rexanne, she has exhibited a keen knowledge of the
automotive business and specifically how to market to, sell to and retain the female
buyer. Rexanne has been able to communicate her experience to all levels, from the
OEM, to Owners, managers and to the front line staff, in a way that each level can
relate to. Rexanne's knowledge and passion has helped her succeed at every
endeavor that has crossed her path.” - Mike Sadlock, Nissan Digital Marketing
Consultant, The Cobalt Group
“I have never met anyone in the car business with so much passion for success.
Rexanne goes the extra mile to bring customer satisfaction to the next level. Her
hunger for promoting awareness and her thirst for encouraging change is almost
unheard of in this industry. Rexanne has an energizing personality that is contagious
and inspiring.” – Kevin Dempsey, Nissan BEST Facilitator, Precision Dynamics
International
9. I love to keep up-to-date on current trends and
VIDEO LIBRARY come up with innovative ways to reach out to
customers. Click the images below to view
some of my videos then check out my YouTube
Channel at www.youtube.com/alcarqueen.
10. CONTACT ME
I am excited about helping your dealership attract and
retain more customers. Dealerships that make an effort
to step outside the box will see a customer centered
awakening that will in turn increase customer loyalty
and profits.
Rexanne Smith
alcarqueen@yahoo.com
Cell: (205) 613-6547
Home: (205) 490-1318