1. Going Viral against HIV
Workshop Agenda
Marrakech, June 18th-20th 2012
DAY 1
Opening Session
8:30-9:00 Registration
9:00-9:20 Welcome Speech:
ALCS, ESAV
University & AIDS Project Overview:
A. Abadie, ALCS, Morocco
9:20-9:50 Introductions and expectations of participants
9:50-10:00 Review of the Workshop Agenda
A. Abadie, ALCS, Morocco
10:00-10:15 COFFEE BREAK
Overview of the new environment in the MENA region
10:15-10:30 Overview of the HIV Epidemic in the MENA Region: Challenges and
Opportunities
Dr. H. El Rhilani, UNAIDS, Morocco
10:30-10:45 Social and Political Environment & HIV: Obstacles and Dynamics
R. Bouchaddakh, Association de défense des libertés individuelles, Tunisia
10:45-11:00 Panorama of social networks
J.Toutain, Woosh.ma, Morocco
11:00-11:15 Making Social Media Work for You
C. Zablocki, Mason & Dixon, France
11:15-11:45 Discussion
Mapping social media in the Arab world

2. 11:45-12:00 Arab Women and Social Media
R. Mourtada, Dubai school of government, United Arab Emirates
12:00-12:15 Social Networks Users Profile in Morocco
H. Sqalli, CESEM (HEM), Morocco
12:15-12:45 Discussion
12:45-14:15 LUNCH
Feminism 2.0: Lessons learned
14:15-14:30 Integrating Online and Offline Tools to Change Social Acceptability of
Sexual Harassment in Egypt
R. Chiao, Harass Map, Egypt
14:30-14:45 From the Virtual to the Ground: Women Rights in Morocco
R. El Forkani, Women Shoufouch, Morocco
14:45-15:00 La Barbe : A Feminist Activism Targeting Men
C.Zankpe-Yovo, La Barbe, France
15:00-15:30 Discussion
15:30-16:00 COFFEE BREAK
16:00-17:30 Use of Social Media During the Civil Movements: Lessons Learned
from the Arab Spring
Moderator: M. Daïf
Speakers: R. Bouchaddakh, Association de défense des libertés
individuelles, Tunisia; M. Mostafa, activiste des droits de l’homme, Egypt
17:30-18:30 ESAV Students’ Short-Movie Stories
18:30-19:30 Posters Exhibition “Le peuple veut ! »: Arab Spring in Graphism

3. DAY 2
9:00-9:15 Day 1 Summary
Using Social Media in the Response to HIV
9:15-09:30 AIDS Organizations and Use of Social Media in MENA
A. Abadie, ALCS, Morocco
9:30-9:45 UNAIDS Strategy to Mobilize Social Networks for HIV and Young People
Dr. H. El Rhilani, UNAIDS, Morocco
9:45-10:00 CrowdOutAIDS : A New Definition of Youth Leadership
T. Maarouf, FMS, Egypt
10:00-10:15 #SidaBloggingDay: Community-based Mobilization 2.0
I.Bouhafs, Aniss, Algeria
10:15-10:30 Social Media and Civil Society: Opportunities and ConstrainsTanmia.ma’s
Experience
N. Achemlal, Tanmia.ma, Morocco
10:30-11:00 Discussion
11:00-11:15 COFFEE BREAK
Documentaries on a Mission: Making Movies for Public Engagement (Case
Studies)
11:15-12:15 KONY 2012: Analysis of a Successful Viral campaign
M. Daïf,
O. Mellouk ITPC-NA , C. Zablocki, V. Melilli ESAV
12:15-12:30 Missing the Target North Africa: Example of Web-based Advocacy by
ITPC
C. Zablocki, France
12:30-13:00 Discussion
13:00-14:30 LUNCH
GROUP WORK
14:30-14:45 Introduction to Break-out Discussions

4. A. Abadie, ALCS, Morocco
14:45-17:30 Group work:
(coffee break 1. Building strategic media partnerships for social change between
included) funders, media makers & NGOs
2. Capacity building needs for non-profit organizations
3. Integrating social media in AIDS-related activities: Ex. National
Strategic Plans
4. Building alliances between feminist and HIV/AIDS movements
5. Security, risk management and social media

5. DAY 3
9:00-9:15 Day 2 Summary
9:15-10:15 Plenary Breakout Discussion’s Restitution
10:15-10:45 Discussion
10:45-11:00 COFFEE BREAK
Closing session
11:00-11:15 Summary of Recommendations
A. Abadie, ALCS, Morocco
11:15-11:45 Discussion
11:45-12:00 Evaluation of the Workshop
12:00-12:15 Closing Remarks
ALCS
12:15-14:00 LUNCH