Analysis of a pepsi advertisement

1. By: Alejandra Castro

2.  Type of product or services:
Beverages
 Brand:
PEPSI
 Campaign Name:
Pepsi Refresh Project

3. What is the
concept chosen
to differentiate
the product or
service?
• Tell the people that
they can help their
community with
providing ideas.
What is the
slogan?
• Thousands of
ideas. Millions in
grants.

4. Execution
elements:
Characters :
People of
communities
Images :
People helping
other persons
Texts : The
slogan Music : -
Execution
Aspects:
Size : 0:46
seconds

5. Target
Audience
• Young adults
and adults.
Desired
Positioning
• Have the
best
beverages.
Key Promise or
benefit
• Pepsi is
giving away
millions to
found great
ideas
Communication
Tone
• Emotional

6. What does it say?
• promote a new idea that
has a positive impact on
their community, state, or
the nation.
How it is said?
• In a very
convincing way to
the people that
want to help.
Whom is it
addressed to?
• To the people
that have ideas to
help their
community
When is it said?
• When you want to help
other people.
Where is it said?
• In every home.

7. You can see all
the ideas of
any people.

8. You can vote for
the best idea.

10. It is very
convincing
It might not remain
valid for a log
period of time.
It helps other
people.