Una chiacchierata con gli studenti IULM sullo stato del digital in Italia e nel mondo, declinati al mondo dell'arte. https://www.linkedin.com/in/alessiogarbin

1. Hi
Alessio Garbin

2. Who am i?
Alessio Garbin

3. Who am i?
Alessio Garbin

4. @alessiogarbin
Alessio Garbin

5. @alessiogarbin
Alessio Garbin

6. @alessiogarbin
Alessio Garbin

7. “28,5 milioni gli italiani hanno navigato almeno una volta da
pc, smartphone e tablet nel mese di febbraio 2016.
Nel giorno medio, l’audience online ha raggiunto 22 milioni
di utenti unici, collegati in media per 2 ore e 7 minuti.
Hanno navigato almeno una volta da device mobili 22,4
milioni di utenti unici (il 50,7% degli italiani di 18-74 anni),
18,4 milioni nel giorno medio (il 41,6% dei 18-74enni).”
Dati Audiweb febbraio 2016, pubblicati ad aprile 2016. Alessio Garbin

8. “Globally, people spend more than 50
minutes a day across Facebook's suite
of apps (not including WhatsApp)”
http://uk.businessinsider.com/how-much-time-do-people-spend-on-facebook-per-day-2016-4 Alessio Garbin

9. “Snapchat is telling potential advertisers that its
worldwide daily active users, which at last count
stood at more than 100 million, now spend an
average of 25-30 minutes a day… 60% are also
creating new content”
http://uk.businessinsider.com/how-much-time-people-spend-on-snapchat-2016-3?r=US&IR=T Alessio Garbin

10. Let’s make a test!
Alessio Garbin

11. Do you know…?
https://www.behance.net/ Alessio Garbin
https://www.youtube.com/watch?v=ysqnJX32ep4

12. Do you know…?
https://dribbble.com/ Alessio Garbin

13. Do you know…?
https://vine.co/ Alessio Garbin

14. Do you know…?
http://mashable.com/ Alessio Garbin

15. Do you know…?
https://www.evernote.com Alessio Garbin
https://www.youtube.com/watch?v=Pjn6YkCY2yA

16. Do you know…?
https://www.periscope.tv/ Alessio Garbin

17. Where were we?
Alessio Garbin

18. Survey “American
Attitudes Toward Art”
Alessio Garbinhttp://www.adamjamesbutcher.com/wp-content/uploads/2014/11/American-Attitudes-Toward-Art-Survey_Invaluable-2.pdf

19. 22.7% of U.S. consumers
discover art through social media channels
like Instagram and Pinterest,
while 20% of U.S. adults discover art through
museums and 15.9% visit art galleries.
Alessio Garbinhttp://www.adamjamesbutcher.com/wp-content/uploads/2014/11/American-Attitudes-Toward-Art-Survey_Invaluable-2.pdf

20. Almost half (44.3%) of young Millennials
(age 18-24) and 33.8% of older
Millennials (age 25-34) discover art
through social media channels like
Pinterest and Instagram.
Alessio Garbinhttp://www.adamjamesbutcher.com/wp-content/uploads/2014/11/American-Attitudes-Toward-Art-Survey_Invaluable-2.pdf

21. 56.9% of young Millennials (age
18-24) and 51.6% of older
Millennials (age 25-34) would buy
art online, versus only 19% of Baby
Boomers (age 65+).
Alessio Garbinhttp://www.adamjamesbutcher.com/wp-content/uploads/2014/11/American-Attitudes-Toward-Art-Survey_Invaluable-2.pdf

22. Younger generations (age 18-34) are more likely to
discover and purchase art online. Younger generations
increasingly believe that art is a good investment.
We can expect to see more young collectors investing
in art, especially as they age and their average
household income rises.
Alessio Garbinhttp://www.adamjamesbutcher.com/wp-content/uploads/2014/11/American-Attitudes-Toward-Art-Survey_Invaluable-2.pdf

23. Despite preference for social media to discover art,
consumers are still visiting museums and galleries.
Developing a digital strategy will be important for
reaching and attracting new visitors, especially
younger generations of patrons.
Alessio Garbinhttp://www.adamjamesbutcher.com/wp-content/uploads/2014/11/American-Attitudes-Toward-Art-Survey_Invaluable-2.pdf

24. #knowledge: Facebook universe
Facebook, April 2016 Alessio Garbin

25. #knowledge: Youtube
http://www.socialbakers.com/statistics/youtube/
Alessio GarbinApril 2016
YouTube has over a billion users - almost 1/3 of all people
on the Internet - and everyday people watch hundreds of
millions of hours on YouTube and generate billions of
views.
Growth in watch time on YouTube has accelerated and is
up at least 50% year over year for 3 straight years.
YouTube is localized in 88 countries and can be accessed
in 76 different languages, which covers 95% of the world’s
internet population.

26. #knowledge: Youtube
http://www.socialbakers.com/statistics/youtube/
Alessio GarbinApril 2016

27. #knowledge: Linkedin
http://www.statista.com
http://expandedramblings.com/index.php/by-the-numbers-a-few-important-linkedin-stats/
https://press.linkedin.com/about-linkedin
Alessio Garbin

28. #knowledge: Tumblr
http://www.statista.com
Alessio Garbin

29. #knowledge: Pinterest
http://www.business2community.com/infographics/19-pinterest-statistics-you-probably-dont-know-but-should-infographic-01328367#YdfA7uCQUMz7KArY.97
Alessio Garbin

30. #knowledge: vanity metrics
Real time, captured May 7th 2016
http://www.fanpagekarma.com/Facebook-Ranking/Top-Museums Alessio Garbin

31. #knowledge: vanity metrics
Real time, captured May 7th 2016
http://www.fanpagekarma.com/Facebook-Ranking/Top-Museums Alessio Garbin

32. #knowledge: vanity metrics
Real time, captured May 7th 2016
http://www.fanpagekarma.com/Facebook-Ranking/Top-Museums Alessio Garbin

33. Alessio Garbin

34. Alessio Garbin

35. Content is king
Distribution is queen
Alessio Garbin

36. Content is king
Distribution is queen
Alessio Garbin
Strategy

37. Content is king
Distribution is queen
Alessio Garbin
Strategy
Investment

38. Utenti
• pretendono contenuti interessanti,
> contenuto > forma > momento
• concedono il loro tempo in maniera diversa,
> piattaforma > momento > identità
• producono loro stessi contenuti
> qualità diversa > luoghi diversi > a volte introvabili > senza continuità
• vogliono interagire,
• vogliono tutto subito,
• non sono fedeli,
• ma pretendono continuità.
Alessio Garbin

39. Utenti
• pretendono contenuti interessanti,
> contenuto > forma > momento
• concedono il loro tempo in maniera diversa,
> piattaforma > momento > identità
• producono loro stessi contenuti
> qualità diversa > luoghi diversi > a volte introvabili > senza continuità
• vogliono interagire,
• vogliono tutto subito,
• non sono fedeli,
• ma pretendono continuità.
Alessio Garbin
Non avere paura
di sperimentare!

40. Experiment with social media
Alessio Garbin

41. http://museumweek2016.org/en/
http://www.wired.it/internet/social-network/2016/04/04/museumweek-2016-conquista-twitter/
#contamination
Alessio Garbin

42. http://shortyawards.com/category/8th/art
#curiosity
Alessio Garbin

43. https://www.youtube.com/watch?v=iwvZ4B9Cz4o
#surprise
Alessio Garbin
Something mine…

44. Experiment with tech and apps
Alessio Garbin

45. https://www.youtube.com/watch?v=AJGKjjQ7PmQ
#usefulness
Alessio Garbin

46. https://www.youtube.com/watch?v=V4AhHQj_Y6o
#creativity
Alessio Garbin

47. https://www.youtube.com/watch?v=TckqNdrdbgk
#technology
Alessio Garbin

48. Experiment with 3D printing
Alessio Garbin

49. https://www.youtube.com/watch?v=emUlHFWcHck
#creativity
Alessio Garbin

50. http://www.shapeways.com/marketplace/art/
#creativity
Alessio Garbin
http://www.digitalartsonline.co.uk/topic/3d-printing/
https://www.youtube.com/watch?v=3f_sf-Nabrs

51. Experiment with mobile sites
Alessio Garbin

52. Experiment with mobile sites
Alessio Garbin

53. http://dada-data.net/it/
#tradition revisited
Dada-Data is a digital
documentary consisting of
interactive exercises, six
DADA Hacktions, and a
web anti-museum, the
DADA-Dépôt. Dada-Data
was launched on the day of
the 100th anniversary of
the DADA movement.
Alessio Garbin

54. https://www.nextrembrandt.com
#passion
“Can technology and data
bring back to life one of
the greatest painters of all
time?
Discover the story behind
The Next Rembrandt, a
new painting created
from historical
Rembrandt data”
Alessio Garbin

55. http://www.fornasetti.com/it/storia
#history revisited
Fornasetti is a historic design brand, known for its ironic and unique style. POMO designed the website as an
harmonious picture of heterogeneous elements,
Alessio Garbin

56. http://www.fornasetti.com/en/secretpage
#crazyness
Fornasetti is a historic design brand, known for its ironic and unique style. POMO designed the website as an
harmonious picture of heterogeneous elements, including a playful Secret Page…
Alessio Garbin

57. Do you know…?
https://www.oculus.com/en-us/ Alessio Garbin

58. Do you know…?
https://www.google.com/intl/it_it/get/cardboard/get-cardboard/ Alessio Garbin

59. Do you know…?
http://www.lastampa.it/2016/04/19/tecnologia/news/ecco-otto-bot-di-telegram-che-ti-
semplificano-la-vita-e-come-usarli-o1HmFzC1FcyIwx05e6lYVI/pagina.html
Alessio Garbin

60. Do you know…?
https://www.kickstarter.com Alessio Garbin

61. Do you know…?
https://www.ted.com/ Alessio Garbin

62. Linkology
https://www.lightspacetime.com/art-blog/top-10-reasons-why-artists-fail-with-social-media/
Alessio Garbin
http://www.apollo-magazine.com/can-art-exist-on-social-media/
http://www.theartcareerproject.com/social-media-your-art-career-best-practices-advantages/4026/
https://www.americanexpress.com/us/small-business/openforum/articles/6-social-media-tips-for-artists-and-gallery-owners/
http://www.mtv.com/news/2733019/if-social-media-is-now-considered-art-then-i-am-an-artist-and-so-are-you/
http://www.wix.com/blog/2015/12/15-magnificent-websites-created-by-artists-and-illustrators/
http://theabundantartist.com/social-media/
https://www.thinkwithgoogle.com/intl/it-it/article/la-creativita-e-un-lavoro-difficile/
http://tribune.com.pk/story/1086829/social-media-and-art-finding-your-footing-in-the-digital-age/
http://www.newtimes.co.rw/section/article/2016-04-21/199148/
http://www.popsci.com/wildlife-control-marries-tech-and-insanely-catchy-beats
http://www.popsci.com/wildlife-control-marries-tech-and-insanely-catchy-beats
http://www.thefader.com/2016/04/18/kimberly-drew-museummammy
https://www.youtube.com/watch?v=FgGSgb_0gy0
http://uk.complex.com/style/2014/10/15-works-of-art-inspired-by-social-media/lee-walton
http://www.summitdaily.com/news/21603903-113/an-art-affair-art-and-social-media
http://www.juliusdesign.net/30431/chi-e-il-creative-strategist-e-quali-sono-le-sue-competenze/
http://www.wmagazine.com/culture/art-and-design/2016/05/art-on-instagram-love-watts/photos/
http://www.brandingmagazine.com/2016/04/14/is-designing-inspiring-art-for-your-own-social-media-a-gateway-to-success/
http://www.summitdaily.com/news/21603903-113/an-art-affair-art-and-social-media
https://news.artnet.com/art-world/millennials-prefer-social-media-over-museums-473222
https://marketingthink.com/the-art-of-social-business-marketing-for-artists-art-shows-and-art-galleries/
http://www.bhaesa.com/blog/why-museums-galleries-should-stop-hiring-social-media-staff
http://www.recoverreputation.com/social-media-and-online-reputation-management-for-art-galleries-museums-collectors-artists-institutions-and-the-art-world/
http://www.recoverreputation.com/the-social-media-guide-for-art-fairs-how-galleries-institutions-collectors-artists-and-visitors-can-use-it-to-build-an-online-reputation/
http://www.blouinartinfo.com/news/story/950074/insider-tips-from-the-art-worlds-social-media-pros-part-1-of-3
http://www.beniculturali.it/mibac/multimedia/MiBAC/images/upload/original-images/1453303487874_Top-30-ok.jpg

63. Thank you
Alessio Garbin