A free Crach course in internet-seminar high lighting global Internet trends and focusing on Internet development in Africa and Ethiopia etc. The second part of the seminar demonstration of how to built a web page was in WordPress is done and how to open a online shop in Tictail. Alemush.com

1. INTERNET
CRASH COURSE
Learn more. Do more.
ADDIS ABEBA 17/8/2014

2. Learn more...
Internet in Africa/Ethiopia + Mobile Internet,
Internet evolution and trends + Search engine
optimisation + E-commerce and WordPress
Do more...
Build a free website + Open up a free online store.

3. INTERNET TRENDS
2014
Usage, Security, Education, Messaging

4. HIGH LEVEL USERS/
USAGE TRENDS
INTERNET USAGE GROWING
Fastest growth in more difficult to monetize developing markets like India /
Indonesia / Nigeria
SMARTPHONE SUBSCRIBERS GROWING
20% strong growth though slowing...fastest growth in underpenetrated markets like China / India /
Brazil / Indonesia
TABLETS INCREASING
+52% early stage rapid unit growth
MOBILE DATA INCREASING
+81% accelerating growth...video = strong driver
Source: KPCB

5. GLOBAL PC AND TABLET
SHIPMENTS BY QUATER Q1-95-Q413
Source: KPCB

6. COMPUTER COST DECLINING

7. BANDWITH COST DECLINING

8. SMARTPHONE COST DECLINING

9. ONLINE EDUCATION

10. MOBILE USAGE AS %
OF WEB USAGE BY REGION

11. CYPERSECURITY TRENDS
1) # of Active Threat Groups Rising Rapidly =300 (+4x since 2011)
per Mandiant tracking
1) Increased Nation - State Activities*
2) Vulnerable Systems Placed on Internet Compromised in <15 Minutes
3) + 95% of Networks Compromised in Some Way
4) As Mobile Platforms Grow, Directed Attacks Will Risea
Source: * FireEye Operation Saffron Rose, **Honeynet Project.

12. GLOBAL MESSAGE
ECOSYSTEM

13. EVOLUTION OF MESSAGING

14. EVOLUTION OF APPS

15. SOCIAL DISTRUBUTION
Social Media Traffic Referral Leaders = Facebook /
Pinterest / Twitter with estimated 21%, 7%, 1% of
global referrals, per Shareaholic 3/14.
Social Distribution Happens Quickly =Average article
reaches half total social referrals in 6.5 hours on
Twitter, 9 hours on Facebook, per SimpleReach 5/14

16. RE-IMAGINING: HOW PEOPLE MEET

17. RE-IMAGINING: GROCERY SHOPPING

18. RE-IMAGINING: MONEY

19. RE-IMAGINING:
USER INTERFACES

20. BIGGEST RE-IMAGINING
People Enabled With Mobile
Devices + Sensors Uploading
Troves of Findable & Sharable
Data

21. BIGGEST RE-IMAGINING

22. CHANING BEHAVIOUR
• Remember MySpace, Alta Vista, Bebo…
• Perhaps social network is sticky as nightclubs – not like
banks
• Vastly little friction to adopt social apps on mobile
• People jump from network to network and abondon old ones
• People dont use Instagram for photos, Whatsup for text etc they
are using everything for everything
• All what matter is where your friends use today
People happily abandon history

23. MOBILE
Changing internet use and markets.
Nature leap into a mobile future.

24. MOBILE USE IN THE WORLD

25. MOBILE SALES PASSED PC 2011

26. THE MOBILE SHIFT
PC INDUSTRY
-350 m PCs sold in 2012
- 1.6bn units in use
-Replaced every 4-5 years
-Shared
MOBILE INDUSTRY
-1,7bn phones sold in 2012
- 3.2bn mobile users
- Replaced every 2 year
- One person/unit

27. GROWTH FORCAST

28. AFRICA + ETHIOPIA
Puting the continent into context

29. MOBILE DENSITY +
TOP 10 COUNTRIES IN INTERNET USE
ETHIOPIA
Mobile – 25%
Internet – 1,2%
Estimated market penetration rates
in Ethiopia’s telecoms sector – end-
2013

30. CONDITIONS FOR REALISING
THE IMPACT OF INTERNET
”Two key pillars provide the basis for a well-functioning Internet
economy: “core infrastructure” and “conditions for usage.”
Source: impactoftheinternet.com

31. ETHIOPIA CONDITIONS
•Mobile penetration remains one of the lowest in the world
•International internet bandwidth has increased more than six-fold in two years
•Significant improvements in broadband
•Ethio Telecom extends telecom network access to over 16,000 of 18,000 settlements
•The fastest growing mobile market in Africa
Source: BUDDECOME

32. ETHIOPIA/USER SURVERY
Source: http://bit.ly/ethiopiaonline
What device do you most frequntly use for surfing online?
55% uses a computer, 21% smartphone and 2% tab
When do you surf mostly during a day?
28% at nighttime, 27% when every I can, 15 % during working
Hours and 13% in the afternoon
For you, which is the biggest obstcal surfing online?
62 % connection, 12% expensive connection,
3% lack of computer competens

33. ETHIOPIA/USER SURVERY
When online, what do you spend most time doing?
Source: http://bit.ly/ethiopiaonline

34. INTERNET EVOLUTION
Where we are today…

36. WEB 1.0
• No interaction with visitors
• PRESENATION of information
• Up down
• one way communication
• ”Broschure online”

37. WEB 1.0
OFFER HOMEPAGE
one many

38. • VISITORS IN CENTER
• INTERACTION
• Social media, dialog, comments,
feedback + user content
• Add and inform equally important
WEB 2.0

39. WEB 2.0
OFFER HOMEPAGE
RELATION
CHANNELS
TWITTER
TWITTER
Customer support
SEMINARIE
Ref: Business networking
+ 1000 pers
+ 2000 pers

40. WEB PRESENCE

41. WEB 3.0 – SEMANTIC WEB
“The semantic web is a vision of information that is
understandable by computers, so computers can perform
more of the tedious work involved in finding, combining, and
acting upon information on the web.”

42. WEB 4.0
INTERNET OF THINGS/EVERYTHING
• WebOS - the entire web being a single operating system where
information flows from any one point to any other.
• Devices connected to Internet

43. WEB 4.0
INTERNET OF THINGS (EVERYTHING)
Twine listens to your home and contacts you via email, Twitter, text message*,
phone call*, or HTTP GET and POST requests.

44. SOCIAL MEDIA
Reach global a/o local market, always be open and
make shoping easier.

45. SEO
Connection relevant content with
relevant searchers

46. WHAT IS SEARCH ENGINE
OPTIMISATION?
The process of getting traffic from the “free,” “organic,”
“editorial” or “natural” search results on search engines.

47. WHAT U SEE <> WHAT GOOGLE SEE

48. IMPORTANCE OF RANKING
OVERALL AIM:
To be among the top 10 = increases the
VISIBILITY, builds TRADEMARK and
drives TRAFIC

49. BLACK vs WHITE HAT
BLACK HAT
• Wrongly presents content
via search engines
• Tricks search engines
• Fast and short results
WHITE HAT
• Follows the guidelines
• Aims to get the best ranking
*Tip: Google’s guide

50. SEO FIELDS

51. SEO PROCESS

52. 5 GREAT TIPS FOR SEO
CONTENT
Google likes specific content, so keep topics clear and on point. Update qualiative
Content regularly
PAGE SPEED
Check your site on the Google Page Speed tool. Speed matters especially in mobile.
Get your site score above an 85-90
KEYWORDS
Select the right keywords.
IMAGES
Don´t forget to optimize images with keywords
ANALYTICS
Measure. Measure. Test. And measure again…

53. E-COMMERCE
Reach global a/o local market, always be open and
make shoping easier.

54. E-COMMERCE AROUND
THE WORLD

55. WHAT PEOPLE WANT TO BUY ONLINE

56. WHAT PEOPLE IN ETHIOPIA
WOULD LIKE TO BUY ONLINE
Source: http://bit.ly/ethiopiaonline

57. WORLD´S BIGGEST E-COMMERCE
2011-2012 - Alibaba’s portals together handled 1.1 trillion yuan
($170 billion) in sales, more than eBay and Amazon combined.

58. NEW SHOPPING BEHAVIOURS
Same shoping basket on two
devices
Social shopping
Let others see what you
shop
Mobil shopping
Increasing e-commerce
Close
Shop on your way
home

59. E-COMMERCE TRENDS
Mobile optimized, not just mobil friendly
Mobile advertising
Targeted wearable devices
More social and search ads
Better delivery
Local branding and marketing
Marketing automation
Source: Brandwatch

60. INNOVATED PAYMENT SOLUTIONS

61. WHERE TO START?
Start defining, modeling and research following:
BUSINESS MODEL, LAWS, DELIVERY, PAYMENT, DEALS WITH
PARTNERS MARKETING + RIGHT ONLINE PLATTFORM

62. DON´T MISS THESE SEMINARS
18 /8 + 20/8 – MASTER CLASS WORDPRESS (full)
20/8 – 6 – 8 pm DISCOVER WORDPRESS or WHY WP IS THE WORLD´S MOST
POPULAR FREE WEBSITE TOOL
21/8 – 10-12 am GET MORE OUT OF INTERNET AS AN ORGANISATION/NGO
21/8 – 1:30-4:30 pm DIGITAL MARKETING CRASH COURSE
21/8 – 6-8 pm – E-COMMERCE – OPEN UP YOUR OWN ONLINE SHOP!
Register today > http://bit.ly/openseminars