Simply.com the advertising market explained

1. The advertising
market explained
Putting you first for online advertising www.simply.com

2. Presentations
New Developments in targeting technology
The advertising market explained
How to get superior advertising performance
Benefits of self provisioning services
How to grow your publisher revenue
Putting you first for online advertising www.simply.com

3. A complex marketplace
Putting you first for online advertising www.simply.com

4. Market rationalisation
Horizontal integration
With the buzz on DSPs, Networks have started to offer DSP services
(Yahoo’s Right Media, Google’s Invite Media)
Google has recently expanded horizontally to simplify the advertising process
(offering a Self Provisioning platform, a DSP service with InviteMedia, and
the ad exchange DoubleClick)
Simply already offers this with a single ‘All Market Service’
And a service catering for all user types
On Demand, for marketers, agencies and media buyers
On Supply, for ad networks, top publishers, DSPs
For all, an easy to use self provisioning service
Putting you first for online advertising www.simply.com

5. The Simply approach
The ‘All Market Solution’
Simply gives you the All Market Solution
Simply cuts across entire market to offer the benefit of all component
specialist services and targeting techniques in one easy-to-use online
platform
A DSP, an SSP, a Yield, Contextual and Behavioural Targeting specialist,
an Adserver, and an Ad Network; all owned and controlled by Simply
A self provisioning online platform that is easy to use, operates in real
time, with flexible functionality to suit SME and large
advertiser/publishers alike
Putting you first for online advertising www.simply.com

6. The Simply approach
Simply Pub+™
Simply
Simply PACE™
Network
Simply Cluster™
Simply AdMax™
Putting you first for online advertising www.simply.com

7. PACE™ and PUB+™
Simply is ‘simplicity personified’
Putting you first for online advertising www.simply.com

8. PACE™
Performance advertising with ease
Simply PACE™ for advertisers….
Performance from our renowned Simply AdMax™ adserver,
operating in Real Time, using Yield, Contextual and Behavioural
targeting, and the unique Simply Cluster™
Accessibility with our large and high quality Simply Network carefully
chosen and with strict entry criteria
Control from Simply’s full self provisioning service and Real Time
reporting and control
Ease of use with our control panel and award winning customer
service support
Putting you first for online advertising www.simply.com

9. PUB+™
Performance publishing
Simply PUB+™ for publishers….
Brand Safe
Real time reporting
Marketplace insights
Efficient payments
Putting you first for online advertising www.simply.com

10. The result?
For Advertisers…
The PACE™ system delivers:
Performance – average conversion
rate of 3.8% (and growing) and a
cost per acquisition of £53
Accessibility – to Simply’s UK and
European network of 9000 plus API
integrations optimising revenues Example member showing
growth of conversions per day
with the major ad networks and
exchanges
Control – a full self provisioning platform with real
time performance and management of campaigns
Ease of use – a platform designed for ease of use/management of
campaigns, backed by an award winning customer service team
Putting you first for online advertising www.simply.com

11. The result?
For Publishers…
The PUB+™ system delivers:
Selling power - Simply not only gives you access to the Simply
Network (13,000 pre-approved advertisers, growing by +36% a
month) but, via our API platform, all major ad networks and
exchanges; ensuring 100% fill rate.13,000 members
Revenue power - Simply’s targeting technologies delivering over
107% higher eCPM (from recent trials comparing market ad servers),
with top earners achieving eCPMs of 30-50p, and a compound eCPM
growth per month of +4% (see graph below).
Earning power - £2.1m paid out so far this year, via HSBC banking.
Putting you first for online advertising www.simply.com

12. The result?
For Publishers…
Compound monthly eCPM growth of +4%
Putting you first for online advertising www.simply.com

13. The result?
continued…
Putting you first for online advertising www.simply.com

14. Some of our clients…
Putting you first for online advertising www.simply.com

15. Adtech only offers
Contact us today
Sign up as an Advertiser today and get £50 free
advertising
Sign up as a Publisher and for the first £50
revenue earned we’ll give £50 extra free
Putting you first for online advertising www.simply.com

16. More information
Contact us today
For more information please contact us on:
0845 363 6172
Or visit our websites www.simply.com and http://dada.dada.net/en
Also take a look at:
Blog http://www.simply.com/blogen/
Twitter http://twitter.com/simply_com
Linked In http://www.linkedin.com/companies/163324
Putting you first for online advertising www.simply.com

17. Putting you first for online advertising www.simply.com