The document discusses how social media is impacting sports celebrities. It provides examples of policies different leagues have around social media use as well as how individual athletes like LeBron James, Serena Williams, and Wayne Gretzky use platforms like Twitter and Instagram. It also discusses how social media can help or hurt an athlete's reputation through examples like Lance Armstrong admitting to doping on YouTube and videos of violent on-field incidents.

1. Future of Sports Celebrity
and Social Media

2. Twitter
 Founded by Jack Dorsey, Evan Williams and Biz Stone
 First tweet sent was on March 21, 2006
 Twitter Website

3. Fake Accounts
 verification for the actual celebrity is shown by a blue
checkmark beside the name
 some accounts are created by fans
 other accounts created by people that dislike the celebrity
(hatred accounts)

4. NBA Players Policy- Twitter
 Using of communication devices is prohibited 45 prior to a
game
 Rules applies to coaching staff and players
 No set penalties for breaking the rules
 social media is banned during a game

5. NHL Players Policy- Twitter
 Players are held responsible for their tweets
 Being disciplined may be the result if a unmannerly tweet is
made
 Provides the NHL players with a guideline on how to be
cautious with social communication
 Players cannot use social media 2 hours before a game

6. “Hate Tweets” Sport Celebrity
 Failure to be successful in a game
 Disappointment to fans
 Highly criticized for their tweets about their team
 If they tweet other players in a negative manner

7. Nazem Kadri
 Verified twitter account
 Hockey player for Toronto Maple Leafs
 Interacts with his fans through twitter
 Interacts with other players through twitter mentions
 Close relationship with players off the ice
 Tweets pictures of charity events and appearances such as
Sick Kids Hospital
 Proud Supporter of other Toronto sports teams
 @43_Kadri

8. Don Cherry
 Hockey analyst for Canadian Broadcast Corporations (CBC)
 Retired hockey player
 Verified twitter account
 Known for criticizing other NHL players
 Adopted twitter to interact with sports fans
 Not active on social media networks
 Tweets pictures with other hockey athletes
 @CoachsCornerCBC

9. LeBron James
 Verified twitter account
 Basketball player for Miami heat
 Charitable work (LeBron James family foundation)
 Very social with other NBA players
 Created his own hashtag #StriveForGreatness
 Achieves his goals by remaining mentally and physically fit
 Endorser for Play Station and NBA video game series
 @KingJames

10. Alex Rios Verified twitter account
 Baseball player for Texas Rangers
 Not active on twitter/social media
 Uses music as a relaxant before games
 Only socially interactive with fans of his team
 Achieves goals by training and preforming to the best of his
ability
 Proud of his Puerto-Rican heritage
 @arios51

11. Cristiano Ronaldo
 Verified twitter account
 Soccer player for Real Madrid
 Not socially active with his fans
 Twitter pictures consist of him and his endorsements
 Highly positive through tweets before his games
 Proud supporter of his sport and his team
 Achieves his goals by being physically fit
 @Cristiano

12. Wayne Gretzky
 Verified twitter account
 Retired hockey player
 Proud supporter of hockey and the players
 not socially active on twitter
 strong supporter of young children interested in hockey
 He is socially active with other celebrities to promote his
Fantasy Camp
 he achieves his goals by promoting his fantasy camp through
twitter
 https://twitter.com/OfficialGretzky

13. Instagram
 Fun way to share life with friends and family
 Mike Krieger and Kevin Systrom are co-founders.
 CEO is Kevin Systrom
 Must be 13 years or older to use Instagram
 No violent, nude or partially nude, hateful, or sexual posts
 Third parties do not get any access to information on
Instagram
 The official launch for Instagram was October 2010

14. Tyler Manawaroa
 August 2012 Tyler Manawaroa posted this racist photo
on his Instagram upsetting people
 "The UFC is committed to having an environment that
is free from discrimination"
 Feb 2014 he wrote a statement to the public to
officially apologize
 He is now part of The UFC reality show but will not
receive any credit towards professionally fighting
 Called a loser by his coach Patrick Cote
 Threaten by middleweight David Loiseau to meet in
the cage by “teaching him a lesson about respect”
 It ultimately preventing middleweight Manawaroa from
receiving any potential contract with the UFC in the
future

15. Jen Selter
 20 year old Jen Selter famous after posting workout
photos on Instagram
 Photos of her workout sessions and yoga brought in over
2 million followers
 She was referred to as the next Jillian Michaels
 Her goal is to motivate and inspire others to stay fit
 Selter has been recruited as a result of Instagram by The
Legacy Agency
 She is now working as a well-paid sports manager
 Selter’s future includes represents other sports
celebrities such as Reggie Bush

16. Usain Bolt
 Usain Bolt the world’s fastest man finished first at the
London Olympics 2012
 Has become a hit on Instagram and developed a huge
fan base
 Receives thousands of likes and comments when he
posts
 He continues to post on Instagram including his interest
in Manchester United
 Instagram has developed his social capital and public
power
 Instagram has provided Bolt with exposer resulting in
invites to train with professional soccer players
 Social media has helped developed networks for his
future
 http://instagram.com/usainbolt#

17. Mario Chalmers
 Basketball player Mario Chalmers from Miami Heat
has had bad publicity from Instagram
 In a long-term relationship with Tiffany Graves
 While being in a relationship Chalmers was exposed
on Instagram cheating
 He cheated with a female named Paige who
comfortably pictures of them together up on her
Instagram
 It was his tattoo that were exposed that others
were able to identify exactly who he was
 The female he has been blogged about being
with him and posted several suggestive photos
of their relationship
 http://instagram.com/front_paije#

18. NCAA College Basketball
 2012 NCAA College basketball decided to prevent athletes
from trying out and using edited photos
 To avoid controversy NCAA Coach were banned from using
Instagram to recruit athletes
 Other photo editing applications were also banned as well
 This also included photos taken by the Coaches themselves
 The league was referred to as being “out of touch” due to the
decision
 The point was to allow equal opportunity during
recruiting amongst athletes
 NCAA did not want social media editing to give
athletes an unfair advantage

19. Serena Williams
 Serena Williams famous tennis player who has a reputation
to be serious and competitive
 She has won 15 Grand Slams
 One of the top tennis players of history
 Her Instagram photos have shown a more personable side
 Shares her personal life via social media
 Engages her fans through her personality
 http://instagram.com/serenawilliams#

20. DeSean Jackson
 DeSean Jackson NFL Eagles Wide receiver
 Is said to uses Instagram to develop controversy with rappers
 He has developed increased fan blogs due to controversy
 Has used photos including messages to create a stir
 Instagram is a social media tool Jackson has used to develop
his fans and increase followers
 He has become increasingly popular
outside of football, as a result of
Instagram
 He is ranked on of the top 60 best
athletes to follow on Instagram

21. Mike Tyson
 Tyson was a former professional boxer
 He became instantly famous after biting another boxers ear
off during competitions
 Mike Tyson still keeping it interesting
 Uses Instagram for positive publicity
 Tyson has over 759 thousand followers
on Instagram
 Try to reform his image by pocking
fun at his famous ear bite
 Instagram has assisted rehabilitating his
reputation

22. Jack Wilshere
 Jack Wilshere professional soccer for Arsenal FC
 He got caught smoking a cigarette in public
 The photo was put up on Instagram
 Received negative criticism due to smoking
 Wilshere uses Instagram in retaliation to the social media
 He posted a photo of Zinedine Zidane another global icon in
soccer smoking as well
 He uses social media to express himself and help protect his
future career

23. Kelly Slater
 Slater is a renowned professional surfer
 Not easy to have fans watch her in action
 Known to be the youngest and oldest person to win a
professional surfing title
 Advertise herself and her training regime
 She is now ranked in the top 10 of athletes to follow on
Instagram
 Slater uses Instagram to promote herself
hitting the waves
 Slater has used Instagram as a social
media tool to increase her fan base and
potential sponsorships

24. YouTube
 Founded in February 2005
 Allows people to watch, discover and share videos
 One of the most important topics for YouTube is copyright
 Must create a Google account to sign up with YouTube
 Information shared may be shared with search engines
 YouTube is not for pornography or sexual content
 YouTube website

25. Team
 The team of the athlete will most likely control videos about
their player
 Players don’t have their own individual YouTube channel
 The teams media representative will more likely control the
teams videos on YouTube
 Videos consists of interviews, advertisements by a player or
highlights of a game or practice

26. Lance Armstrong
 Began his professional cycling career in 1992
 1996 diagnosed with testicular cancer which had spread into his
abdomen
 After returning from treatment he won the Tour de France 7
times back to back
 1999 Armstrong was accused of doping by increase his red
blood cell count
 Armstrong accused of consuming cortisone, growth
hormones, EPO, steroids and testosterone which he strongly
denied
 Social media viewed Armstrong denying doping in numerous
interviews
 2012 admitted to doping, resulting in being stripped of his 7
titles and becoming banded from future cycling for life

27. Zinedine Zidane
 FIFA World Cup 2006 Zinedine Zidane France’s Captain
 Caught on camera head-butting an Italian
opponent
 Confrontation occurred in the overtime of
the final match against Italy
 Zidane received a red card and was
kicked out of the game
 In fact this was Zidane’s retiring match to
end his soccer career
 YouTube and Instagram were social media tools that have
given Zidane negative criticism
 https://www.youtube.com/watch?v=W-KCbGAZRPQ

28. Milan Lucic
 Milan Lucic NHL hockey player for Boston Bruins
 In 2011 gave a bad hit to a goalie during a break away
 The league collected and reviewed the videos
 Consensus that goalies required more protection
 As a result of all the criticism that was posted on the video of
the hit
 Other videos provided by the league received
reviews from the social media
 Harsher consequences were enforces as a
result

29. Todd Bertuzzi
 NHL Todd Bertuzzi from Vancouver Canucks
 2004 went after Colorado Avalanche Steve Moore hit him in
the head from behind
 Moore fractured three vertebras in his neck as a result
 The video of the hit was all over social media and the news
 When he returned to the ice he was booed whenever he
touched the puck
 The incident and video hurt his reputation
 He is currently playing for the Detroit Red Wings
 https://www.youtube.com/watch?v=FFW62Hqz-OY

30. Conclusion
 Social media is a way sports athletes can connect with their
fans
 Via Twitter , Instagram, Facebook, Instagram, etc.
 Social media keeps fans up to date with scores, players and
other news across the sports world
 Athletes are faced with privacy, security and fan related
issues on different social media networks
 Social media will keep on developing, thus the athletes and
all users will too