Technology Strategy Board's second metadata competition, where up to £5m will be invested to support the profitability and long-term sustainability of the Creative Industries.

1. Driving Innovation Metadata 2 competition launch 24th March 2011#tsbpfi @alex_stanhope

2. #tsbmeta

3. Blockbuster production costs over time Source: OpusData

4. Next generation driving revenue Discrepancy, open tointerpretation Source: Screen Digest and BPI

5. 3D TV sales projections 3DTV is not going to have the same impact as the introduction of colour TV. However, it is not a fad and it will prosper as a niche product – Simon Murray, Informa

6. Increased complexity in Games Source: NESTA Next-gen/Backroom Boys/Gamesutra/EDGE/VideoGamer

7. Efficiencies and new markets Efficiencies in production process Cost saving Saleable production elements History of prop sales (propstore.com) New markets 3D wireframes Digital backdrops Redundant stems Software tools Processes and Methodologies

8. Production Process Consumption Process Distribution Process with meta-data

9. Metadata that is: Lost or dissociated Discarded Disorganised Unfindable Component digital assets that are: Undervalued Unmarketable Unfinished Time sensitive Unused assets

10. 1 Applicants should: Identify the digital content Estimate its appreciation in value Demonstrate the return to the rights holder

11. 2 Applicants should: Develop new or existing tools Improve efficiency of production workflows Enable commercialisation of components

12. Scope: capture and preserve Type of metadata: Conceptual Author, performer Mechanical Artistic Example activity facilitated: Storyboard auto-conform Whole life rights mgmt Retrospective rendering Additional fan content

13. Scope: organise and enable access Better interfaces Real-time organisation Leveraging compute power Exploitable interoperability Easier repurposing Potential benefit: Reduce error introduction Reduce error propagation Reduce labour costs, maximise value of human input Reduce duplication Open up new markets

14. Two streams Fasttrack (£1m) Projects upto £100k Led by a Creative SME Single stage application Mainstream (£4m) Projects over £100k Led by a Creative Business Two stage application

15. Dates Metadata production tools

16. The End Source: FlickrKeo 101 http://www.flickr.com/photos/52193570@N04/5013905838/sizes/l/