1. https://giftd.tech

2. Contents
1. About
2. Products
a) Smart tools for your site
• «Refer a friend»
• «Motivation»
• «Up-sell»
• «Collect user data»
b) Loyalty programs
c) Digital and plastic gift cards
• Corporate sales
• Gift yours products online
• Crowdgifting
3. Campaigns
a) Group gift
b) Up-sell
c) Engagement through social networks
4. Analysis and reports
a) Track your widgets' performance
b) Dashboard
Contents | 2

3. About
Giftd is a platform that grows the
traffic of your website, improves
customers’ loyalty and boosts
conversion with а unique set of tools:
• A turnkey referral system for every
kind of business that turns your
customers into brand advocates
and acquires new clients .
• Powerful and flexible (perfect)
motivational tools that incentivize
your clients at just the right
moments.
About | 3
Our tool set delivers more efficient customer
processing through cutting edge technology.
We've spent over 4 years building these tools
and developed perfect solutions that cater for
your traffic and conversion needs.

4. Smart tools for your
website
Launch your referral system powered by gift cards that:
ü Motivates customers to recommend you to their friends
ü Improves brand recognition and social networks impact
ü Acquires new clients
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Incentivize your clients in critical interaction points in order to:
ü Improve conversion
ü Collect user data
ü Increase purchase amount

5. «Refer a friend» tool
Social networks word of mouth is the
most cost effective boost to your
marketing!
Launch your turnkey customer referral
program within a day.
Your current customers recommend your
site for an immediate reward via
widgets or designated “refer a friend”
page, which means!
• More social media buzz and search
engines value
• New «organic» user acquisition
• More brand engagement and loyalty
«Refer a friend» tool | 5
Customers can share with friends on the most popular social networks, via email as well as a
personal link. These links can be sent via instant messenger and posted in blogs.

6. You can offer immediate incentive for
valuable customers' actions in order
to reduce abandoned carts and
increase purchase amounts.
• The more a customer has in his
cart – the more valuable she is for
your shop…
• … and the more you can offer as a
discount or gift card amount to
make her close the order now.
• The discounts amounts are
offered by a Giftd algorithm and
remain active for a very short
period of time, just enough to
complete the order.
• It's easy to receive and easy to use
immediately - no client's data
required.
«Motivational» tool
«Motivational» tool | 6

7. The amount of the discount is
determined by the current order
value.
The discount becomes active only
upon the increase of the purchase
amount.
Results:
• Better engagement.
• Increased purchase amounts.
«Up-sell» tool
«Up-sell» tool | 7

8. Reward your clients for providing
you with their contact information,
and reach out to them in different
channels.
You can always tweak the settings
of the widget so that it appears to
«warm» customers only.
Selling to current customers is 7
times cheaper than trying to
attracts new ones.
«Collect users’ data» tool
«Collect users’ data» tool | 8

9. Loyalty program
Set up your online loyalty program based
on the gift cards and promo-cards you
give away.
• Customers sign-up to your loyalty
program automatically after
acceptance of any offered card.
• You can design and implement reward
program with points and
achievements.
• Integrates with your current loyalty
program.
• Use both online and offline.
Loyalty program | 9

10. Digital and plastic gift cards
Giftd will help you issue both digital and
physical gift cards, that improve your service
and enable you to sell more.
• Our designers create unique designs for your
gift cards for free.
• No coders needed: to issue your cards all
you need is to paste a snippet into the code
on your website.
• An admin of your Facebook page can set up
your gift cards app in a matter of minutes.
• Plastic gift cards can be redeemed or sent
online.
Digital and plastic gift cards | 10

11. Gift cards
A few ways how to sell your gift cards
efficiently:
• Make a «Gift cards» section in your
menu. We will provide your customized
gift cards web page;
• Put a ribbon at the side or bottom of the
screen as a shortcut to the page;
• Schedule an offer to buy a gift card so
that it pops up:
o On holidays;
o Upon browsing on «Gifts» page on
your site;
• Any other trigger that shows that your
client is in the mood to buy a gift.
Gift cards | 11

12. Offer gift cards to your
corporate clients:
Your corporate clients can:
• Gift your product or service to all of their
customers, partners, or employees;
• All they need is to have the list of names,
emails and amounts;
• It takes minutes to schedule gift cards
delivery on a given time and date;
• Cards can have customized corporate
design, and come in digital, printed or
plastic form.
Offer gift cards to your corporate clients | 12

13. «Gift online» button
• Last moment gift buying is a
common thing.
• These purchases are usually made in
brick and mortar stores, because the
gift is needed here and now, and one
can't afford to wait for the delivery.
• Convert such clients into your
customers by adding a button «Gift
online» to every item in your shop.
• Your clients can gift your product or
service in less than a minute.
«Gift online» button | 13

14. Group gifts - Crowdgifting
Group gifting is a great feature for your
brand’s promotion among customers’
friends.
Improve your service and sell more
allowing your customers to arrange and
invite their friends to chip in for a group
gift.
This feature enables various scenarios
that can be highly viral and boost your
social media marketing.
(Watch «Group gifting scenarios»)
Group gifts – Crowdgifting | 14

15. Giftd applications
Giftd motivational technology can be applied to many types of
problems.
We have tested it on a variety of applications to validate its broad
applicability.
With Giftd powerful tools, setting up a campaign is child’s play. The
intuitive interface makes the process incredibly smooth and quick.
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16. Application: Crowdgifting
Assumptions:
On birthdays social network pages
explode, and number of wishes comes in
tens and hundreds. Congratulation from a
brand on such date is absolutely relevant.
Sending a gift is even better.
Plan:
You congratulate a customer with her
birthday, and send her a gift card with a
“free” amount right through her social
networks page. Any friend can chip in,
and add to the card’s amount. The “free”
amount can be used only upon reaching
of a certain threshold, so it’s a discount
rather than free cash.
Results:
• You initiate a purchase through gifting – a pretty
cool and unique scenario!
• Good coverage and penetration into your target
audience for free.
• New way of interaction with your customers.
Application: Crowdgifting | 16

17. Crowdgifting: Example 1
1. Congratulate your customer with a group
gift card with initial 10 USD, on which
anybody can chip in.
2. Comments to your post should explain
that everyone can support the gift.
3. Initial gift cards’ amount shall become
redeemable only upon reaching an
amount of 50 USD.
Crowdgifting: Example 2
1. Congratulate with a gift card for a
particular item, e.g. cell phone for 200 USD.
The gift card has a balance of 20 USD, and
anybody who opened the link is allowed to
participate.
2. You can set the terms, that should the final
amount be less than the target, the
customer gets the gift card with the
collected cash on it to redeem for whatever
she likes.
Application: Crowdgifting | 17

18. • A client hits the “buy” button on any
item of online store
• Giftd estimates the price of the item,
average price per item, average
transaction amount of the store and
other parameters.
• Then we show the individual discount,
expiration time and increased total
order amount on which the discount
becomes available for this client
• If the user still does not finish the order,
Giftd sends the reminding message, and
keeps the discount and the cart.
Example: Up-sell
All calculations are conducted with Giftd’s own algorithms that can be adjusted to suit your business model.
Example: Up-sell | 18

19. Assumptions:
Browsing thorough your social network page people
will eagerly accept your request to make a post about
your brand for a small incentive, if it is easy to do, and
fits the pattern of their current social behaviour.
Social media promotions
Results:
• More relevant brand references in social networks,
• Increased penetration into target audience though friend’s wall posts,
• Additional traffic for free.
Plan:
You select a type of action for which a client will get
the reward: i.e. share, like or sign-up.
Upon the completion of the action, a client is sent to
your site and can use the reward.
Social media promotions | 19

20. Make an offer with Giftd widget, that
appears to loyal customers only:
• Publisher gets a reward for a re-post.
• Reward could come in different
shapes: next purchase discount, early
access to special offers, participation
in lottery, etc.
• Easily change the headline, button,
image or any other element to create
multiple variations of your Giftd tool.
• You will be surprised how powerful
this simple tool is.
Example: Motivation to loyal users | 20
Example: Motivation to loyal users

21. Use data to analyse
results
The pinnacle of every action is a result. To understand efficiency you
need to define and measure key indicators.
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22. Performance analysis
We provide you with the full range of data points from Giftd tools, so that our team, or your marketing
staff can create reports on Giftd performance.
You can synch the data with Google Analytics and use the data together with your «e-commerce» reports.
Use data to analyse results | 22

23. For every campaign you run,
Giftd generates a report
that explains you how your
tools are performing against
the target indicators. Apart
from calculating the
conversion rate of each
tool, these insights are
critical to making business
decisions.
You can track your
statistical data anytime,
issue new rewards or gift
cards, download or synch
with your CRM the acquired
contact details.
Dashboard
Dashboard | 23

24. Email:
Tel:
info@gi'd.tech
+7 (916) 800 08 35
+7 (499) 641 00 35
Contact us
https://giftd.tech