My experiences in growing and managing a major twitter account on behalf of the UK government.

1. twitter A powerful channel

2. the crowd is watching.. and sharing 100 ReTweets = active sharing + Top Tweet = buzz

3. all over the world 50% of clicks outside of UK = great reach = opportunities

4. you can drive traffic 1300 referrals in three hours with zero paid search

5. find success! the top tweet on twitter’s homepage

6. seek influencers and get them to say nice things about you (except shane and steph.. boo)

7. but be sure to benchmark so you know what success looks like

8. protect your brand verified means authentic

9. cover live events in your industry This is from the June Budget 2010 (the Chancellor even gave us his speech in advance!)

10. and syndicate twitter + widget = exposure beyond your own followers Yes we covered both budgets in 2010

11. don’t forget to follow up especially if you’ve got unique content!

12. maybe bask in some glory hey we all need encouragement!

13. they’ll miss you when you’re gone now that’s advocacy you just can’t buy

14. maybe some glory will rub off on you.. .. personally member of the Speakers Advisory Council on Public Engagement at UK Parliament community manager at NHS Choices

15. and remember, we’re still human damn our goalie!