Giftbar Overview

DIGITAL GIFT CARDS AND PROMOTIONS
A HIDDEN MARKETING GEM FOR SMALL BUSINESSES

77% of Americans gave a 
gift card last year.
Gift cards are a $124
billion industry.
2COPYRIGHT GIFTBAR 2016
All rights reserved. This document is confidential and its circulation and use are restricted.
Digital gift cards grew
26% in 2015.

Digital gift cards are a hidden
marketing gem that:
Act as a Loyalty Program
Acquire Millennials
Increase Spend

ACQUIRE 
MILLENNIALS
Nearly 40% 
of Millennials
prefer digital
gift cards
40%

LOYALTY 
PROGRAM
25%
Increases
purchase and
visit frequency 
by over 25%
45%
Gift card
promotions are
preferred by 45%
of consumers
over email or
text offers,
loyalty programs
and paper
coupons
81%
of people will drive
5-10 minutes out
of their way for a
$10 discount

INCREASE 
SPEND
60%
More than 60% of consumers said
they would prefer email reminders 
to use the cards, creating another
opportunity for retailers to engage
1.5xConsumers spend
an average of 1.5x
more than the face
value of a gift card

Dedicated
& Largest
THE GIFTBAR
ADVANTAGE
platform of 1000s of
the best independent
merchants

Exclusive
Partner
THE GIFTBAR
ADVANTAGE
of United Airline's
MileagePlus X Retail
Mobile App marketed to
88 million members

Proprietary
THE GIFTBAR
ADVANTAGE
technology that offers
the most personalized,
custom-branded white
label gift card solution

Award
Winning
THE GIFTBAR
ADVANTAGE
graphic design and web
development services
available exclusively to
Giftbar merchants

$140AVERAGE AMOUNT SPENT
WITH GIFTBAR
PROMOTIONS
VS
$100AVERAGE AMOUNT SPENT
WITH INDUSTRY
PROMOTIONS
$120AVERAGE GIFT CARD
AMOUNT PURCHASED 
ON GIFTBAR
VS
$48AVERAGE GIFT CARD
AMOUNT PURCHASED
NATIONALLY
Power as a
collective
group
Since 2012, Giftbar.com
has grown to become
the largest gift card site
of high-end specialty
and independent
merchants in the
country and makes 
us successful when 
we work together.

We are more than gifting.
A CUSTOMER ACQUISITION AND
RETENTION PLATFORM

EXCLUSIVE GIFTBAR PARTNERS
United’s MileagePlus X Mobile App
& NGC Corporate Incentives
IN-STORE
Leave printed reminders for
customers at store
SOCIAL MEDIA
Run targeted Facebook ads 
to reach new customers
GIFTBAR.COM & YOUR WEBSITE
To drive gift card sales
and email sign ups
New Customer
Acquisition

SOCIAL MEDIA
Offer promotional gift cards to
existing customers through links 
on your Facebook page and
Instagram or Twitter posts
EMAIL MARKETING
A custom promotional gift card
program includes personalization
with rich graphic design, embedded
links, photo, video and content
Customer Retention
and Loyalty

NEW CUSTOMER
ACQUISITION

Giftbar
Page
NEW CUSTOMER 
ACQUISITION
Custom landing page
including description and
photos
Dynamic Pricing
Giftbar
customers 
spend 2.5x 
the industry
average

Your
website
NEW CUSTOMER 
ACQUISITION

Targeted
social 
media 
ads
NEW CUSTOMER 
ACQUISITION

In-store
promotions
NEW CUSTOMER 
ACQUISITION

United MileagePlus X 
mobile app
NEW CUSTOMER ACQUISITION

PROMOTIONAL GIFT CARD
SOLUTION

35%
Average
Open
Rate
57%
Average
Click-through
Rate
7%
Average
Conversion
Rate
$
142
Average
Amount
Spent
IT’S IN THE NUMBERS
Giftbar’s Promotional 
Gift Card Platform

IT’S IN THE NUMBERS
Email
Marketing
ROI
Calculator
Calculate your email
marketing ROI here!
35% O P E N R AT E
57% C L I C K- T H R O U G H R AT E
7% C O N V E R S I O N R AT E
1000
Number of emails 
sent per campaign
$
70
Average net
value of a
conversion
$
600
Total costs
percampaign
Total Proﬁt:
Total Revenue:
Conversion to
break even:
$378
$978
9(4.51%) 62.93%
Y O U R R O I

Via your
email
RETAIN CUSTOMERS
Reconnect with existing
customers with a unique
and sophisticated
approach to promotional
offers - integrated with
any email system.

Via your
email
RETAIN CUSTOMERS
Users will enter their
name and email address
to claim their offer. This
data will be used for
redemption tracking and
dollar amount spent.

10.00Via your
email
RETAIN CUSTOMERS
The promotional offer
will be packaged as a
personal gift for the
recipient. This tactic has
seen a 57% clickthrough
rate, 7% conversion rate
and an average spend of
approximately $142.

Via your
email
RETAIN CUSTOMERS
Up-to-the-minute
reporting shows number
of offers claimed, total
dollar amount generated
by the campaign, and
dollar amount spent 
per consumer.

Via
Facebook
RETAIN CUSTOMERS
Engage users who visit
your Facebook page via
numerous outlets.
Capture their data and
push them to make an
immediate purchase or
drive traffic in-store.

Via
Instagram
RETAIN CUSTOMERS
Collect data from existing
and new Instagram
followers while pushing
the user to make an
immediate purchase or
appointment.

Via in-store
promotions
RETAIN CUSTOMERS
Prep consumers for their
next purchase in-store or
online by promoting gift
card sales and offering 
a promotional sign-up
form at your cash wrap.

CASE STUDY: ACQUIRE
CUSTOMERS
WRIGHTWOOD FURNITURE

The
Challenge
CASE STUDY:
FURNITURE STORE
This newly opened
furniture store was
seeking an automated
way to build their email
database while also
driving in-store and
online sales.

Delivery Method
Online sign up on merchant’s website and social media with
direct integration to MailChimp
Platform Feature
Enabled
Minimum Spend Required
Custom Social Media Widget
The
Solution
CASE STUDY:
FURNITURE STORE
We designed and
developed a custom
promotional gift card
that was sent to the user
once they signed up for
the merchant’s email list
via their website or
Facebook page.

The
Experience
CASE STUDY:
FURNITURE STORE
Users entered their email
address on the merchant’s
website or Facebook and
instantly viewed their gift
card.
Users could redeem their
gift card in-store, online 
or save it to their digital
wallet for later use.
PERSONAL VIDEO
FROM OWNER

We would never have got off the ground as fast as we
did without the marketing help of Giftbar. Their ‘out of
the box’ promotional tools created an excitement in
the customer that I have never seen in all my years in
the furniture industry.
Michael Cohen, Owner Wrightwood Furniture
“
”
The
Results
CASE STUDY:
FURNITURE STORE
45%
Click-through Rate 
4%
Usage Rate
$491
Average $ Spent
$80,504
Total Amount Generated

WHITE LABEL GIFT CARD
SOLUTION

On-brand
gift cards
WHITE LABEL
SOLUTION
Giftbar’s White Label
Solution allows
customers to purchase
on-brand gift cards
directly on your site.
GIFT CARDS

Custom
designed
WHITE LABEL
SOLUTION
Each white label solution
includes 5 custom
designed, on-brand gift
card wrappers that
include your logo.

Delivery
options
WHITE LABEL
SOLUTION
Customer can send their
gift card instantly via
email or text message,
print it out at home for
hand delivery or have it
mailed. Giftbar handles
all fulfillment.
Personalized 
gift tag with
recipient’s 
name

Personal
gift card
WHITE LABEL
SOLUTION
Customers can
personalize their gift
card with a message and
by adding an option
photo or video.
Add a message
and personal 
photo or video

Flexible
amounts
WHITE LABEL
SOLUTION
Gift cards can be
purchased for any dollar
amount. Users can save
their gift card to a digital
wallet for later use.
Thank you notes
sent directly from
the gift card

CREATIVE SERVICES

CREATIVE SERVICES
A W A R D - W I N N I N G
Website
design
We design and develop
custom e-commerce
websites for our
merchants to acquire
new customers, increase
their virtual visibility  
and let their existing
customers shop their
merchandise 24/7.

CREATIVE SERVICES
Graphic
design
Whether it’s a poster for 
a local back-to-school
shopping event, a holiday
promotion for a
restaurant’s digital menu
or a custom template for
a tweet fashion blog,
Giftbar merchants rely on
us to deliver high-quality
on-brand work in a timely
manner.

PRICING

Available exclusively to
Giftbar Gold members
RENT TO OWN
WEBSITES
$50.00• B I L L E D M O N T H LY •
Gift cards and marketing tools 
to help grow your business
GIFTBAR GOLD
$89.99• B I L L E D M O N T H LY •
Unique page on Giftbar.com 
White Label Solution AND
Promotional Gift Card Campaign
Email Announcement 
 
Featured on United MileagePlus X
 
Featured on Corporate Incentives
Network of 3000+ Corporations
Social Media Ad Development
and Management
The basics to offer gift cards
to your customers
GIFTBAR SILVER
$49.99• B I L L E D M O N T H LY •
Unique page on Giftbar.com 
Choice of White Label Solution OR
Promotional Gift Card Campaign
Email Announcement 
 
Featured on United MileagePlus X
M O S T P O P U L A R
STARTING AT
Available exclusively to
Giftbar Gold members
PAYMENT
PROCESSING
xx%
STARTING AT

Giftbar Overview

Recomendados

Recomendados

Más contenido relacionado

La actualidad más candente

La actualidad más candente (20)

Similar a Giftbar Overview

Similar a Giftbar Overview (20)

Último

Último (20)

Giftbar Overview