1. Hubrus - technology to
optimize advertising budgets

3. www.hubrus.ru
The day of simple display advertising and PPC is
gone. They yielded the palm to the new
evolutionary model of targeted RTB-based display
advertising.
www.exchangewire.com
Technology to optimize
advertising budgets

5. Technology to optimize
advertising budgets
The evolution of ATL advertising
www.hubrus.ru

8. s
Technology to optimize
advertising budgets
RTBModel According to Google
RTB — рекламный аукцион в реальном времени
www.hubrus.ru

9. Technology to optimize
advertising budgets
www.hubrus.ru
Budgets and expenses are rising and at the
same time direct purchases by CPM fall in the
world

10. Technology to optimize
advertising budgets
www.hubrus.ru
Forecast cost of display advertising in the world

11. Technology to optimize
advertising budgets
2007 — appearance of the first DSPs
www.hubrus.ru

13. Technology to optimize
advertising budgets
www.hubrus.ru
The world's major clients RTB

14. Technology to optimize
advertising budgets
www.hubrus.ru
Most Russian experts agree that in 2013 RTB
advertising can take about 5% of display ad market.
The sum of $100.000.000 was also mentioned
during the forecast discussion.
IAB Russia

15. Technology to optimize
advertising budgets
www.hubrus.ru

17. Technology to optimize
advertising budgets
www.hubrus.ru
2012– RTB appears in Russia.
The model is launched in commercial operation (SSP:
Google, Facebook, Begun).
Members of the local market develop their own
products and solutions (Yandex, AdFox, AdRiver).
New companies with RTB-based central technology
appear (Hubrus, Between, DataMind). Foreign
companies have also appeared on the Russian market
(Crimtan, Criteo, myThings).

18. Technology to optimize
advertising budgets
www.hubrus.ru
Development preconditions:
• Development of behavioral targeting systems and extensive use of BigData
• Success of the search ad market with its auction price formation, which is
one of the most appealing features for advertisers
• Internet platforms’ demand for an effective unsold traffic monetization
management
• Advertisers’ desire to receive high-quality, highly targeted audience and to
carry out adaptive campaign management
• Advertisers’ ambition to enter new markets and serve new audiences while
having instrument of control over price formation.

19. Technology to optimize
advertising budgets
www.hubrus.ru

20. Technology to optimize
advertising budgets
www.hubrus.ru
Where are we here?
• DSP & bidder — Hubrus.com
• Self-Service UI — Retargeter.ru
• DMP - Auditorius.ru
• CPA - CPAExchange.ru
• Agency Trading Desks for
• FULL-SSP&DMP integration with Between Digital.
Powered by Iponweb

21. Technology to optimize
advertising budgets
www.hubrus.ru
Hubrus
• 550MM+ daily impression bids served
• More than 50 million russian unique users segmented.
• Technical vendor - Iponweb.
• Member of IAB Russia.
• Integrated with Between Digital, Adfox, Google, Kavanga, Yandex,
Begun. Coming next: VK.com, Facebook Exchange, Soloway+ independend
publishers.
• The widest Runet coverage due to integration with Runet’s biggest
adnetworks (Google, Yandex, Begun).

22. Technology to optimize
advertising budgets
www.hubrus.ru
UI Hubrus

24. Technology to optimize
advertising budgets
www.hubrus.ru
Retargeter

26. Technology to optimize
advertising budgets
www.hubrus.ru
Auditorius

30. Technology to optimize
advertising budgets
www.hubrus.ru
Data Management
Platform
1. Full control of first party data
2. Mix and match first and third party
data
3. Audience insight functionality
4. Constant inflow of new data points
5. Set pricing for each audience segment
6. Daily segment re-generation
7. Accurate audience estimation
8. Segment overlap reporting;
9. 100 % data ownership.
Advanced Reporting
and Insights
1. Advanced RTB reporting;
2. Detected domain reporting
3. Customizable dashboards
4. Overview of campaign landscape
5. Daily scheduled reports
6. Extended pixel reporting
7. Budget overview reporting
8. Report on additional metrics: discounts,
gross, nets and frequency caps;
9. Full API access for reporting
HubRus Products

31. Technology to optimize
advertising budgets
www.hubrus.ru
Inventory
Management
1. Channel and segment creation
2. Bulk upload RTB sets
3. Domain management
4. One-click tag generation for audience marking
5. Bulk buys on different pricing models
6. Full-script and separate click and view trackers
Agency Trading Desk
1. First party segment storage
2. Single dashboard control over several exchanges
3. Subdividing an agent’s account into subaccounts
4. Deep audience insight through detailed data analysis
5. Budget management and prediction
6. Multichannel ad buying.
Private Exchange
1. Bidding history analysis,
segmentation criteria
2. Price level optimization for
every demonstration
3. Strict pricing control
4. Guaranteed ad space and time
selling
5. Pre-deals.
HubRus Products

33. Technology to optimize
advertising budgets
www.hubrus.ru
More
Optimization by CTR
1. Each ad stats analysis
2. Optimum CTR calculation for each ad campaign
3. Ad demonstration algorithm optimization based on each
user’s behavioral data.
Dynamic creative
1. Ad creative personalization
2. Dynamic selection of best exchanges, formats and samples
3. Real-time optimization of graphical and textual ad components
4. Setting separate click cost for each product category
5. Extended stats for each ad creative.
Tag management
1. Unified ‘easy’ code
2. Code generation in only a few seconds
3. Fragment tags allow code management without
developer’s help.
HubRus Products

34. Technology to optimize
advertising budgets
www.hubrus.ru
hubrus.com
Contact
Russia address
109147, Russia, Moscow,
Moxova, office 413
Tel/fax: +7 (495) 785-37-53
oleg.bruni@hubrus.com
Hubrus: social Mission
We are waiting for you on
the ATS 2013 in Moscow!

35. Е
Technology to optimize
advertising budgets
Welcome to world of technology
Thank you for your attention!