mewow

1. Social Needs
lecture 4

2. Acquired Needs:
Quasi-needs

3. ACQUIRED NEEDS:
Social Needs

4. Primary Need-Activating
Incentive
Table 7.2
Incentive That Activates Each Social Need’s Emotional and Behavior Potential

5. Achievement

6. Origins of the Need for Achievement

7. Atkinson’s Model
Tendency to Approach Tendency to Avoid
Success (Ts) Failure (Taf)
Ta = (Ms × Ps × Is) – (Maf × Pf × If )
• Maf : Motive to Avoid Failure
• Ms: Motive to Success
• Pf : Perceived Probability of
• Ps : Perceived Probability
Failure (1- Ps)
of Success
• If : Negative Incentive
• Is : Incentive Value of
value
Success
for Failure (1- Is)

8. Dynamics-of-Action Model
Streams of Behavior for People High and Low in Ms and Maf
1. Latency to begin an achievement depends on motive strength. (Ms vs. Maf)
2. Persistence on an achievement task depends on motive strength. (Ms vs. Maf)
3. Switching to a nonachievement task occurs with rising consumption.

9. Conditions That Involve &
Satisfy the Need for Achievement

10. Achievement Goals

11. Benefits of Adopting Mastery Goals
Preference for a
Challenging Task Work
One can Learn From Harder
Use Conceptually
Based Learning
Strategies
Persist
Longer
doption of a
Experience Greater
astery Goal
Intrinsic than
Extrinsic Motivation
More Likely to Ask Perform
for Information & Help Better
Performance Goal)
(rather than a

12. Achievement Goals in the Classroom
(Ames & Archer, 1988)
Manifestations of Mastery and Performance Goals in the Classroom Context

13. Integrating Classical & Contemporary
Approaches to Achievement Motivation

14. Antecedents & Consequences of the
Three Achievement Goals (Elliot & Church, 1997)
.22
Achievement .31
motivation Mastery goal
.26 Intrinsic
motivation
-.34
.21 Performance- .36
Competence
expectancy approach goal
-.14
-.26 Graded
.41 performance
.45 Performance- -.34
Fear of failure avoidance goal

15. Avoidance Motivation & Well-Being

16. Implicit Theories
Implicit
Theories vs.
Adoption of Performance
Achievement Mastery Goals
Goals
Goals
Utility of effort:
High effort signals
Meaning of Challenging tasks
LOW ability.
Effort require high effort.

17. AFFILIATION AND INTIMACY
Profile of High Intimacy Motivation

18. Conditions That Involve & Satisfy
the Affiliation and Intimacy Needs
Need-Involving
Condition
Need-Satisfying
Condition

19. POWER

20. Leadership Motive Pattern
A special variant of the need for power is the leadership motive pattern.

21. End of Chapter 7