Some basic connected marketing concepts described

1. CONNECTED
MARKETING

2. According to estimates from
McKinseyand Cisco, specific
IoT categories such as
connected marketing and
advertising could drive
somewhere in the vicinity of
$1 to $2 trillion in total
economic value by 2020.
Cisco believes that this
category (think Internet-
connected billboards) will be
one of the top three IoT
categories, along with smart
factories, and
telecommuting support
systems.
*BI Intellegent
FORECASTS

3. THE NEW
TECHNOLOGY STACK

4. MARKETING
4P
PERSPECTIVE

5. CONNECTED
PRODUCT

6. CONNECTED
PLACE

7. CONNECTED
PLACE

8. CONNECTED
PRICE

9. CONNECTED
PROMOTION

10. CONNECTED
PROMOTION

11. • New business models
• New revenue
• Control and monitor physical things
and screens
• Digital UX in physical world
• The complex mix of hardware,
software, rules and services in the IoT
ecosystem will create new business
opportunities
• Look for opportunities, reject
difficulties before meet them
MAIN
TAKEAWAYS
“To create efficient and useful systems for IoT, we need to revise both our design
thinking and tools with regard to overall architecture and, especially, user
experience.”
-- Mike Karliner

12. • And mobile management systemALL YOU NEED
IS A PROOF OF
CONCEPT
Alexander Vyatkin
+7 906 034 0533
alex.vyatkin@iotx.ru