2. Rapleaf
|
Profile
I like
Influencer NASCAR
Rapleaf
is
a
San
Francisco-­‐based
alert!
I like cats Mommy
startup
with
an
ambi<ous
vision:
blogger
we
want
every
person
to
have
a
meaningful
experience
both
online
or
offline.
To
achieve
this,
we
help
companies
personalize
individual
interac<ons
through
deeper
customer
insight.
Quick
Facts
• 400+
million
people
• Data
on
1.1+
billion
email
addresses
Headquarters:
San
Francisco
• 52+
billion
friend
connec<ons
Satellite
Offices:
Chicago
New
York
RapLeaf
|
Data
|
Personaliza<on
|
Overview
|
Q&A
Confiden<al
2

3. Company
|
Profile
Raising
the
Bar
Consumer
Protec<on
Consumer
Data
Privacy
Ac<onable
Centric
Customizable
Transparency
Real-­‐<me
No<ce
Choice
RapLeaf
|
Data
|
Personaliza<on
|
Overview
|
Q&A
Confiden<al
3

4. Rapleaf|
Who
Are
Your
Customers?
WHO?
Demographics,
occupa<on,
income,
and
more
WHAT?
Interests,
affini<es,
lifestyles,
products,
and
more.
WHERE?
Loca<on:
City,
State,
Country
WALLET?
Influence
with
Scoring
RapLeaf
|
Data
|
Personaliza<on
|
Overview
|
Q&A
Confiden<al
4

5. Consumer
Data
|
Ac<onable
Results
Basic
▪
Age
▪
Gender
▪
Loca<on
RapLeaf
|
Data
|
Personaliza<on
|
Overview
|
Q&A
Confiden<al

6. Consumer
Data
|
Ac<onable
Results
Premium
▪
Income
▪
Marital
Status
Basic
▪
Presence
of
Children
▪
Age
▪
Gender
▪
Homeowner
Status
▪
Loca<on
▪
Home
Marke<ng
Type
▪
And
More
RapLeaf
|
Data
|
Personaliza<on
|
Overview
|
Q&A
Confiden<al

7. Consumer
Data
|
Ac<onable
Results
A
La
Carte
Premium
▪
Interests
▪
Income
▪
Marital
Status
▪
Lifestyle
Basic
▪
Presence
of
Children
▪
Financial
▪
Age
▪
Homeowner
Status
▪
Professional
▪
Gender
▪
Home
Marke<ng
Type
▪
Loca<on
▪
And
More
▪
Purchase
Intent
▪
And
More
RapLeaf
|
Data
|
Personaliza<on
|
Overview
|
Q&A
Confiden<al

8. Consumer
Data
|
Ac<onable
Results
A
La
Carte
Premium
▪
Interests
Customer
▪
Income
▪
Lifestyle
Basic
▪
Marital
Status
▪
Financial
Engagement
on
a
▪
Presence
of
Children
▪
Age
▪
Homeowner
Status
▪
Home
Marke<ng
Type
▪
Professional
Whole
New
Level
▪
Gender
▪
Loca<on
▪
And
More
▪
Purchase
Intent
▪
And
More
RapLeaf
|
Data
|
Personaliza<on
|
Overview
|
Q&A
Confiden<al

9. Available
Data
|
Enriched
Insight
•
Demographics
•
Household
Age,
gender,
loca<on,
educa<on,
Income,
marital
status,
children’s
age
occupa<on
and
more
and
gender,
home
ownership,
home
property
type,
and
more
•
Interests
•
Professional
Shopping,
sports,
beauty
care,
Occupa<on,
Educa<on,
Business
travel,
autos,
entertainment,
Owner,
smart
phone
owner
and
more
music,
news,
technology,
and
more
•
Online
Behavior
•
In-­‐market
Influence,
online
ac<vity,
site
Likeliness
to
buy
a
house,
purchase
memberships,
and
more
luxury
car,
apply
for
a
new
credit
card,
re<re,
move
within
the
next
few
months
RapLeaf
|
Data
|
Personaliza<on
|
Overview
|
Q&A
Confiden<al

10. Personaliza<on
|
Real
Results
in
Real
Time
• 410%
liQ
in
email
Boost
Message
engagement
Efficiency
•
20%
increase
in
website
ac<vity.
Strengthen
Customer
Rela<onships
Increase
Conversion
and
Drive
Results
RapLeaf
|
Data
|
PersonalizaSon
|
Overview
|
Q&A
Confiden<al

11. Personaliza<on
|
Becer
Insight
>>
Becer
Results
Customize
Messaging
Increase
traffic
Alter
messaging
for
a
single
offer
Restaurant
reserva<on
websites
to
deliver
in
a
relevant
and
recommend
tailored
acrac<ve
way
to
individuals
supplementary
deals
across
all
audiences
Boost
Loyalty,
Word-­‐of-­‐Mouth,
Boost
ROI
and
Influencer
MarkeSng
Customized
landing
pages
and
Iden<fy
influen<al
customers
and
home
pages
on
news
sites
for
a
reward
them
with
VIP
service
enjoyable
experience
Personalize
Content
Drive
Results
Online
deal
sites
adjust
imagery
Travel
sites
use
localiza<on
to
and
spotlight
relevant
content
to
promote
supplementary
offers
foster
direct
and
based
on
loca<on
connec<ons
relevant
engagement
RapLeaf
|
Data
|
PersonalizaSon
|
Overview
|
Q&A
Confiden<al
11

12. Personaliza<on
101
|
Overview
INPUT
OUTPUT
RESULT
USE
CASES
• Real-­‐<me
API
• Personalize
Offers
&
• Emails
• Age
Data
Append*
Communica<on
• Name
and
postal
• Gender
• Op<mize
web
address
• Loca<on
Data
• Real-­‐<me
content
instantly
• Interests
decisions
upon
user
visit
• Premium
Data
• CRM
• Enhance
CRM
and
more
Segmenta<on
databases
• Op<mize
direct
mailing
resources
RapLeaf
|
Data
|
Personaliza<on
|
Overview
|
Q&A
Confiden<al
12

13. Ques<ons?
Try
It
Today
Email
info@rapleaf.com
to
get
set
up
with
data
now
RapLeaf
|
Data
|
Personaliza<on
|
Overview
|
Q&A
Confiden<al
13