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Creativity @ the Workplace
CREATIVITY
Creativity is the ability to see
relationship where none exist
Thomas Disch
Where the brain develops
its ability to IMAGE, so it develops
its thinking capacity, its perceptual
abilities, its memory, its creativity
and its confidence
Tony & Barry Buzan
Cultural programming can continue
for years and eventually operates at
the “unconscious” level. It can take
up to three generations for a culture
to change.
~ Ed Hall~
The illiterate of the year 2000 will
not be the individual who cannot
read and write, but the one who
cannot Learn, Unlearn and Relearn
~ Alvin Toffler ~
Creative Process
EXPERIMENT
SELECTION
PERFECTION

NEED
OBSERVATION

NEED
ANALYSIS

NEW IDEA

CRITICAL
ANALYSIS
OF SOLUTIONS

SURVEY
INFORMATION

FORMULATE
SOLUTIONS

Joseph Wallas, 1926
Disney Strategy Creative Process

CRITIC

DREAMER

REALIST
Creative Process
EVALUATION

ORIENTATION

SYNTHESIS

PREPARATION

INCUBATION

ANALYSIS

IDEATION

Alex Osborn, 1950s
Creative Process
COMMUNICATE
RESULTS
HYPOTHESIS
TESTING

HYPOTHESIS FORMATION
Prof. Morris Stein
Creative Process
INFORMATION

ILLUSTRATION

INCUBATION

CREATIVE
PROCESS

INTEGRATION

Andy Green

ILLUMINATION
Phases of creativity
•
•
•
•
•
•

Preparation
Concentration
Incubation
Illumination
Evaluation
Application

Carol Goman
Uccello Process for Non-Stop Creativity
IMPLEMENT

DECIDE

EVALUATE

COLLECT

COMBINE

EXPERIMENT

NEW
IDEAS

INCUBATE
Four Stages of Creativity
• Graham Wallas, 1926
PREPARATION

VERIFICATION

INCUBATION

ILLUMINATION
Stages of Creative Thinking
•
•
•
•
•

1st soft divergent
What if
Why not
Metaphor
Analogy
Breaking rules

•
•
•
•
•

2nd hard convergent
Will it work?
Can we do it?
Does it fit in?
Who can help?
Suppose it fails?
Metaphorical Thinking
• Aristotle wrote that “the greatest thing by far
is to be the master of metaphor.”
• Metaphor is a mark of genius
• How is my job like driving a ferrari?
Analogy
• Comparison between one event or item and
something else that is similar
• Life is like a grapefruit because you just start
to enjoy it and it squirts you in the eye.
• Life is like….because…
Brainstorming
•
•
•
•

Suspend judgment
Free-wheel
Quantity
Cross-fertilise
Brainstorming
1. State the problem
2. Restate the problem --- How to…
3. Select basic restatement --- In how many
ways can we…
4. Warm-up
5. Brainstorm
6. Wildest idea
Barriers in Creativity & Thinking
Barriers
•
•
•
•
•
•
•

Learning Styles
Purpose
Physiology
Psychology
Teaching Styles
Environment
Rewards

•
•
•
•

Intelligence
Perception
Conformity
Fear self-imposed
barrier
“almost all errors in thinking are
errors of perception”
Prof David Perkins, Harvard
GENDER INFLUENCE
As military aircraft become more
complex, perhaps in the future
women rather than men will be
more likely to pass the aptitude and
performance test
SP Reid
Barriers
• Culture
– Traditional
– Authority
– Face
– Harmony
– Individualism vs Collectivism
– Language
– Norms
Cultural programming can continue
for years and eventually operates at
the “unconscious” level. It can take
up to three generations for a culture
to change.
~ Ed Hall~
Possible Barriers (?)
• Culture
MORE Asian
We

MORE Western
I

Harmony
Rote learning
Authority
Hierarchical
Face
Respond when spoken

Assertiveness
Critical thinking
Egalitarian
Task
Self-esteem
Self-reliance
Conditionings
Social / Culture
• maintaining status quo
Family
• Parental authority
Religion
• Sin, right, wrong
Work place
• Procedures
PERCEPTION
FEELINGS / EMOTION
GUT / INSTINCT
HABITUAL PATTERNS
BEING in the NOW
Listening & Meditation
Thoughts

Perception

Decision
If we believe what we need is in
short supply, we will fight all the
harder to acquire or hoard it
SP Reid
Labeling / Definition
Personal values
If you wish to conquer,
first conquer yourself.
Chinese Proverb
Food for Thought
• The danger of training, where talents doesn’t
exist or is weak, is that we burn out before any
significant improvement shows. We also waste
time, energy and cost, and no matter how
good the training, at least we can only achieve
mediocracy. If we want mastery, we must train
where a natural talent already exists to a
strong degree
• Peter Shephard
Don’t try to put in what was left out.
Try to draw out what was left in
~ Buckingham and Coffman ~
Benefiting from Creativity
•
•
•
•

Day-to-day solutions
Improve quality of life
Organisation’s effectiveness
Break out from the mundane routines
REMEMBER
• We can change our patterns by looking from a
different perspective
• Creativity involves changing our assumptions
and beliefs
RECOGNIZE THAT EVERYONE HAS
THE ABILITY TO BE CREATIVE
The OTHER Aspects
You need THESE too
•
•
•
•
•

Breathing
Eating
Aerobic exercise
Sleep
Mental energy – thoughts & emotions
Happiness vs Self-awareness
A problem is a chance for you to
do your best
Duke Ellington
People don’t resist change. They
resist being changed
Peter Senge
Mindset
• Most used patterns will be the strongest
• Can be a hindrance, dangerous

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creativity @ work 5 --- creativity and barriers