Alfie Horwell proposes to create a music video for his song "OctoberXI – Venom (prod. Majoras Mask)" using a camcorder to capture footage with a vintage look. He will draw on his experience making other media projects and research different music video styles to inform his editing approach. Alfie plans to evaluate his work by comparing it to his previous projects and experiments with editing techniques.

1. Proposal
1
Centre Name and Number:
York College 48357
Student Name and Unique Learner Number:
Alfie horwell 402075
Project proposal title and date:
OctoberXI – Venom (prod. Majoras Mask) Music video
Main area of activity:
My area of work will focus on editing and filming my music video
Rationale:
During my time on the media course, I have made a multitude of products such as, multiple
posters, animations, 2 music videos, magazine covers for a movie, double page spreads, a horror
story accompanied by the story told though audio, foley tasks and much more. I have acquired lots
of basic knowledge on how to use photoshop mostly and how to edit effectively along with
programs on my phone to help, I will use all the skills I know to improve my work piece by piece as
on my previous music video I took what I knew from that and applied it to my new one by
drastically improved upon it. I will also use the skill I know to make projects in my free time as it is
something I personally enjoy.
Project Concept:
I am going to make a music video which me and 2 of my other friends are going to feature in, the
song will be one of my own songs that I have made and will use an old cam Corder (Sony HD
handy Cam avchd to be specific) to capture the look I am really going for with that grainy 2000s
look as I have always gravitated towards that kind of look and think it adds an extra layer of style to
the music video. With research I've needed to investigate more into music videos to find more
inspiration and all types of styles of editing which I will be mostly focusing on. I'm going to focus on
multiple music videos which have a focus overall vhs, camcorder look even and add to it through
editing by adding to the older look and more effects as I also like the heavily edited look. I'm going
to look at different genres of music videos from underground rap, indie, rock etc as it gives more
insight into each editing styles there are and which ones, I can implement into mine or certain parts
that’s stand out. Since music videos are normally quite short, I want to add a lot within a short time
span whilst keeping each shot unique.
How will the project be evaluated and reviewed:
I plan on evaluating the work I make on previous work that I have made and projects I've done in
personal time including mostly visual and some audio projects. Including current projects such as
personal experiments with editing to music. I think previous work that I have made will allow me to
get a better understanding and better outcome.

2. Proposal
2
Bibliography:
1. Alfie horwell. (2022) Target Audience Research Survey (conducted on 1st may 2022 )
2. Brandon lambert, Matthew Turley. (2022) Target Audience Interviews (conducted on 17
may 2022)
3. KenCarson - run + ran
4. KenCarson – rock n roll
5. Sematary – bunnysuit
6. Destroylonely –hldmyhand.Wav
7. Domd x blackKray – kinglamagra222
8. Jpegmafia– bald
9. Lil yachty,future,playboi carti – flex up
10. Sofaygo– off the map
Project
Week
Tasks to be Completed: Specific Tasks
1 Initial plans, background
research & proposal
 To complete all PowerPoint documents that I
need to do
2 Research- primary and
secondary
[Audience/Existing products]
 To do more research and gain more knowledge
on the things I need to learn
3 Research- primary and
secondary
[Production
Techniques/Experiments]
 To catch up onto previous sections and slides
and make a start with current work
4 Pre-Production and planning  To start on the PowerPoint
5 Production and reflections  To finish PowerPoint and begin to plan dates for
production
6 Production and reflections  Finishing of previous written work
7 Production and reflections  Begin shooting for my music video
8 Production and reflections  Finish production for the music video
9 Evaluation  Begin to evaluation