Alfresco Day Amsterdam 2015 - "Digital Transformation in the Netherlands. Three Things to consider when launching ECM", Jan van Vonno, Senior Analyst, IDC

1. Digital Transformation in the Netherlands
Three Things to consider when launching ECM
Jan van Vonno, Senior Analyst, IDC

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Document Manager - Wind industry

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Dieter Zetsche,
Chairman of Mercedes-Benz
owner DaimlerAG
“There is tremendous
opportunity from the
convergence of the West
Coast technology and the
auto industry with its huge
technology depth”

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Driving IT Innovation & Growth through to 2020
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“By the end of 2017, two thirds of the CEOs
of the G2000 enterprises will have digital
transformation (DX) at the center of their
corporate strategy”

6. Digital Transformation is a CEO priority
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Paul Polman,
CEO Unilever
Pieter Elbers,
CEO KLM
Frans van Houten,
CEO Nestlé
‘The digital revolution will
continue to change lives and
businesses at an increasingly
fast pace’
‘The answer is in combining
technology and hospitality’
‘Philips has risen to the
challenge by setting up a digital
innovation laboratory’

7. Top Business Initiatives in the Netherlands
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Looking out to 2015, what will be your organization's top business initiatives?
n = 69; Total percentage selected
Source: IDC NL CIO Agenda, 2015
4,8%
4,8%
4,8%
4,8%
5,3%
6,3%
6,3%
7,2%
10,1%
11,6%
13,0%
20,3%
Structural change to generate sales growth
Market expansion (e.g. offices & segments)
Hiring and retaining talent
Training and development of employees
Regulatory compliance
Invest in sales & marketing
Improve loyalty & customer satisfaction
Leverage IT to gain advantage
Invest in R&D
Driving digital transformation
Overall cost savings
Operational efficiency and improve productivity
In 2015, costs are
still driving business
agendas, but digital
transformation is
coming…

8. Visions, but not Only Visions
Idea Bank / ATM-on-Demand in Warsaw Improving Operations
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Big Data &
Analytics
Manageability /
governance
Cost
Companies want to
embed cloud into their
existing infrastructure
Customers expect
continued cost
savings to reinvest in
innovation
Companies need
to manage cloud
use holistically
Companies need
cloud to drive new
revenue streams
What Are Organizations Looking For?
Innovation /
flexibility
Infrastructure
Modernization

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11. The Content Continuum
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Simple file sharing;
FTP replacement
Team collaboration,
workspaces
Project management
Automation of
document-centric
business processes
System of record;
part of compliance
infrastructure
File Sync &
Share (FSS)
Team
Sites
Structured
Collaboration
Document
Management
Enterprise
Content
Management
Unstructured
Collaboration-Centric
Case ManagementTeam Collaboration
Mix of
unstructured/structured
Structured
Content-Centric

12. ECM (Document & Records Management, Capture)
Automating Content-Centric Business Processes
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2010
Siloed CM applications,
departmental solutions
2005
Business Process Automation and Governance & Compliance Drive Pervasive Use
2015
Integration APIs,
Web Services
Case management
frameworks, templates
Packaged industry, LOB
solutions

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Relatively high penetration in
larger organizations
Growth Has
Slowed
Growing awareness that quality of
business processes impacts
customer experience
Strong ROI
Native cloud vendors seeking to
fill basic content services
Emerging
Vendors
13
ECM Market Dynamics

14. 14
Choose your
ECM Cloud
1
3 Actions to Prepare for “Digital Transformation”
Keep It
Real
2
Stay
Bold
3

15. Technology investments in the Netherlands
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0 5 10 15 20 25 30 35 40
Virtualization
Other
Collaboration
Social Media
Desktop
Cloud - IaaS
Cloud - PaaS
Service Quality Improvement
Security
Big Data / Analytics
Mobility
Cloud - SaaS
Total for 1 Total for 2 Total for 3
n = 69; Top 3 investment areas; ranked by top priority
Source: IDC NL CIO Agenda, 2015
What are your most important technology
investments in 2015? (1st, 2nd and 3rd)
Cloud SaaS
deployments are a
top priority

16. End User Perspective: Organizations Looking to
Adopt More Types of Cloud Services
© IDC Visit us at IDC.com and follow us on Twitter: @IDC 16Source: A View of the Cloud Market: Segmenting Cloud Buyers Using End-User
Survey Data from IDC’s CloudView, September 2015, #258963
Hosted Private
Cloud
Public
Cloud
In-house
Private Cloud
Hosted Private
Cloud
Public
Cloud
In-house
Private Cloud
Today In 24 Months
73% of cloud users
only using one or two
deployment models
27% of cloud users
have already deployed
all three models
27% of cloud users
plan to use only one or
two deployment
models
73% of cloud users
plan to deploy all three
models
Respondents with <50% of IT
budget in Cloud
Respondents with >50% of IT
budget in Cloud

17. Focus on Hybrid and Manageability
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0% 10% 20% 30% 40% 50%
End-to-end Cloud SLAs and QoS
Cloud APIs
Enterprise app stores
Big Data and Analytics
ERP in the Cloud
Cloud for test and backup
Implementing private Clouds
Orchestration
Unified Messaging
Business Apps in the Cloud
Cloud Databases
Cloud capacity management
Hybrid Cloud
Cloud service integration and management
Cloud security
1st 2nd 3rd
What are your main cloud priorities in
2015? (1st, 2nd and 3rd)
Hybrid a close second as a
number one priority
Managing capacity vital
Firms looking to drive
applications to the cloud
n = 805; Top 3 cloud Priorities; ranked by total frequency
Source: IDC, Services Survey 2015

18. The Hybrid Cloud Doesn’t Exist...
Or Does it?
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19. Nobody Starts From Scratch
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The things I must run
The rules I must abide to
The investments I made

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3 Technology Models
N- number of Usage Cases
Is Hybrid Cloud a Myth?

21. Application ApplicationApplication
SaaS
Application
Different Hybrids for Different Environments
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Separate Environments
A) Application Level
B) “Bursting” IaaS
C) Data Tunnels
Application
Application
Application
Application
Application
DATA
Application
DATA

22. The Hybrid Concept Requires More Education
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0% 10% 20% 30% 40%
Other / Don't know
A. An environment with multiple
hypervisors
B. Subscription to multiple external
cloud services
C. Management of various IT
resources with same service catalog
D. An environment where workloads
are portable/"burst"
E. Distinct cloud infra, linked for for
data portability
F. A mix of Public Cloud and dedicated
IT (virtualization and Private Cloud)
NAWeakWeakBoldBoldBoldWeak
Rest of the World
European Resp.
Source: IDC CloudView Survey, December, 2014, n=933 Europe IT respondents
53% agreed to
weak(er) definitions
of hybrid cloud
44% went for the
bolder concepts

23. Three ECM Hybrid Models in Enterprises
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Sync cloud repositories with on-premises
repositories
Access on-premises repositories using cloud
applications
Temporarily scale-up storage / workflow capacity
using the cloud
1
2
3

24. 24
Choose your
ECM Cloud
1
3 Actions to Prepare for “Digital Transformation”
Keep It
Real
2

25. ECM: Plans for Case Management
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33%
implementing,
evaluating, or
planning
Source: ECM Strategy Survey, User Needs and Strategies, April 2014 (Doc # 247836)
Strong
growth in
SMB
markets!

26. ECM: Strong Interest in Records Management
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Q. Are you currently using/planning to use records management software?
40%
implementing,
evaluating,
planning
Source: ECM Strategy Survey, User Needs and Strategies, April 2014 (Doc # 247836)
IoT will be
a strong
driver here

27. ECM: Expansion to Additional Departments
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Q. What additional departments will start to use your ECM system(s) in the next 2 years?
Source: ECM Strategy Survey 2013, User Needs and Strategies, April 2014 (Doc # 247836)

28. IT budget shift to Lines-of-Business
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n = 69; Top 3 investment areas; ranked by top priority
Source: IDC NL CIO Agenda, 2015
What percentage of IT budget is currently shared with other LoB?
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
N/A 0 - 9 % 10 - 19 % 20 - 29 & 30 - 39 % 40 - 49 % More than
50 %
Increase
buy-in from
Lines of
Business

29. Most important content management functions
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20% 25% 30% 35% 40% 45% 50%
Video, audio and image analysis
Information governance
Reporting and usage analytics
Collaboration features (sharing,…
Integration with webportal and…
Storage scalability
Fast file rendering
Mobile rendering and access
Identity and access management
Workflow automation
Intelligent search
Integration with enterprise systems
n = 256; Top 3 investment areas
Source: IDC WEM Survey, 2015

30. 30
Choose your
ECM Cloud
1
3 Actions to Prepare for “Digital Transformation”
Keep It
Real
2
Stay
Bold
3

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Document Manager - Wind industry

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Jan van Vonno
Senior Research Analyst,
European Software
Phone: +31 629 550 963
Email: jvanvonno@idc.com