Asia Charity Services - Social Media 2012
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Presentation outlining 6 simple steps for a charity or NGO to grow their audience on Social Media.
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Asia Charity Services - Social Media 2012
- 1. ACS: How do you expand your audience on social media? Presentation by ali bullock Co-founder animals in photos Global Social Media Manager CX
- 2. Co-founder of animals in photos, lead photographer Digital & Social media Marketing manager CX
- 3. Let’s talk social strategy
- 4. Social media is about people. It’s about projecting a point at which you stand. A belief. A hope. A new transparency.
- 5. Want to succeed in social media? Welcome to the “power of the crowd.” (Or go with puppies. They work pretty well…)
- 6. 6 steps to expand your audience 1. Set your objectives 2. Choose your platforms 3. Talk to your audience 4. Monitor the conversation 5. The power of people 6. ROI Talk to your audience
- 7. 1. Let’s start our social media strategy with a blank page.
- 8. Education & amplification = ? Donations = ? Sales = ? Campaign / Cause = ?
- 9. 2. Choose your platforms “Facebook is about to top 1 “Hello Mum!” billion people!” “Your employees should have a linkedin page” “Twitter has over 200 million users…” There is a lot of social media out there – Where do you start?
- 10. Education & amplification = Twitter, facebook, email Donations = Set up a paypal donation page and link to it! Sales = Set up an online store (such as big cartel or shopify) Campaign / Cause = Work on a change.org page Chances are we will need all of these channels in some form
- 11. 3. Engage your supporters Thank and respond to every post, tweet or message sent to you Give them the happy stories as well as the sad ones Ask questions of your audience Respond to people both negative and positive Never argue with people Treat social media presence just like a cocktail parity or a rally
- 12. 4. Monitoring the conversation: Tweetdeck 1. Your own brand terms or cause. Easy ones to respond to and thank people for a mention or share 2. @ replies – These are messages aimed at you and so they need a response 3. Key online influencers: A way to gain followers 4. Search for volunteers and opportunities to connect with people
- 13. 5. Social media is the power of the people Thank and respond to every post, tweet or message sent to you Listen to the conversation and help guide the flow Empower your audience Give them easy tasks and wins Update people as often as you can Share positive news stories about your supporters
- 14. 6. ROI & social media: No cost to run this campaign as an NGO This photo enabled the charity to buy the land and restore it
- 15. The fight is hard, but the battle can be won. And you will win.
- 16. And finally, beg, borrow or steal a really good photographer Until Every Rescue Finds a Home. ali bullock | animalsinphotos.com
Notas del editor
- Ali bullock, Asia’s foremost charity wildlife photographerWorked with or linked to, SPCA, HKDR, WWF, BORN FREE, AAF, ACRES, STOP HK, JANE GOODHALL, SPCA TAIWAN, ACRES, WSPA…Cathay Pacific’s social media and digital marketing manager, managingover 20 facebook fan pages, 300,000 fans, 100 Twitter followers, You Tube, Google+, RenRen and Sina-Weibo properties
- But be warned this new eara of transparency reflects on you and your organisation as much as the corporations and companies you wish to target
- Set up your social media as if you were a one man (or woman) causeWork out who in your organisation can comitt time to social mediaWhat are you strong at?Where are you going to get photos?What can you use social media for, to change opinions, to educate to gain donations?
- Set up your social media as if you were a one man (or woman) causeWork out who in your organisation can comitt time to social mediaWhat are you strong at?Where are you going to get photos?What can you use social media for, to change opinions, to educate to gain donations?
- There are so many platforms to choose out there – My advice pick the ones that suit your cause and focus down on 2 or important ones.
- Set up your social media as if you were a one man (or woman) causeWork out who in your organisation can comitt time to social mediaWhat are you strong at?Where are you going to get photos?What can you use social media for, to change opinions, to educate to gain donations?
- You don’t have to run your social team to listen on social media. Tweetdec enables you to listen to the conversations around you. 20% o fthe people may be making 80% of the tweets but you can still listen to that conversation
- - Its so critical to remember that social media is about people
- The work by animals in photos is always free to charities but please remember this is “SOCIAL” media and images and video will massively increase your engagement.I’m ali bullock, its been a pleasure and an honour to speak to you today. And thank you for your time.