Presentation to the hksocial crowd about social media and social good and how every business needs to do more for charity.
Key title, "its OK to make money from helping charities."
5. “AND YOU GET TO SAY THIS… WHY?”
IN 2008 I CREATED THE FIRST CX FAN PAGE
IN 2011 WE PASSED 250,00 FANS
6. “AND YOU GET TO SAY THIS… WHY?”
And in 2012 we have the potential to reach over 21 million people.
(3 times the population of Hong Kong.)
7. “AND YOU GET TO SAY THIS… WHY?”
CO-FOUNDER OF ANIMALS IN PHOTOS
I AM “ASIA’S FOREMOST CHARITY WILDLIFE
PHOTOGRAPHER. “
WORKED WITH OR LINKED TO
SPCA, HKDR, WWF, BORN FREE, ANIMALS ASIA
FOUNDATIONS, ACRES, STOP HK, JANE
GOODHALL, SPCA TAIWAN, ACRES, WSPA…
15. THE WORLD IS CHANGING THANKS TO
SOCIAL MEDIA.
… NO MATTER THE SIZE OF BUSINESS WE
MUST ALL ADAPT TO THIS NEW MEDIA
16. My company is…?
DO YOU LIKE WHAT PEOPLE ARE SAYING ABOUT YOU?
BECAUSE THEY ARE SAYING IT ON TWITTER, FACEBOOK, AND GOOGLE…
EVERY PERSON IS NOW SPEAKS FOR YOUR BRAND
17. IT HAS AN IMPACT ON THE BOTTOM LINE
BEN & JERRY’S
INNOCENT DRINKS
BODY SHOP
VIRGIN AMERICA
CATHAY PACIFIC
STANDARD CHARTERED
18. NOT JUST HUGE COMPANIES
FLUID HK
DIGITAL BUTTER
SMARTDROP CMS DEVELOPMENT
IMPACT ASIA PR
THE FIRM HONG KONG
SWIRE HOTELS
22. WORLD OF MOUTH WORKS…
“35% OF PEOPLE SURVEYED SAID THEY
WOULD BE MORE LIKEY TO BUY A
PRODUCT IF THEY KNEW IT SUPPORTED
A GOOD CAUSE.”
- THE ECONOMIST 2010
23. SOCIAL MEDIA IS WORD OF MOUTH. AND YOU CAN’T GET
LOUDER THAN SOCIAL GOOD.
IT DOESN’T HAVE TO BE EXPENSIVE…
27. LETS TALK ORANGUTANS. AND NESTLE
Greenpeace released a video
highlighting the plight of
Orangutans in Borneo who are
loosing their homeland to Nestlé
and loggers for Palm Oil.
Nestlé's lawyers removed the
video form Youtube on brand
reputation grounds and so
Greenpeace asked their
supporters to re-post.
The argument moved onto
facebook and other social media
platforms where customers and
fans forced a corporate change
in direction.
28. NESTLE USED LAWYERS. GREENPEACE USED SOCIAL MEDIA.
ANYONE LIKE TO GUESS WHAT HAPPENED (OTHER THAN A LESSON IN SOCIAL MEDIA)
29. BUT WITHOUT SOCIAL MEDIA – HOW MANY PEOPLE WOULD KNOW?
ORANGUTANS ARE BUT 0.2% DIFFERENT TO US IN DNA
SADLY, WHAT YOU SEE ON YOUTUBE IS REAL…
30. SADLY, ALL TOO REAL.
SUDDENLY HAVING A KLOUT SCORE ABOVE 50
DOESN’T SEEM SO IMPORTANT
ANYONE FANCY A KIT KAT NOW…?
32. WORKING WITH A CHARITY ISN’T A SILVER BULLET.
EVERYTHING MAKES A DIFFERENCE - ONE SMALL GOOD DEED
GOES A LONG WAY.
SOCIAL MEDIA BRINGS TRANSPARENCY.
CONSUMERS ARE BECOMING MORE ACTAVIST.