1. Case study
• Published by Bauer Media, Kerrang! Is the worlds biggest selling weekly music magazine.
• Aimed at target audience which is 16-24 year olds made up of 60% males and 40% female readers. .
• Based around the rock genre, Kerrang! includes, interviews, gig reviews, posters and the latest news.
• “Kerrang! lives life loud for its army of dedicated, music loving fans.”-Bauer Media
• Kerrang! also has its own music channel.
• Kerrang! is also on the radio.
• Each year Kerrang! hosts a tour sponsored by Relentless, that has different acts each year.
• Kerrang! hosts an awards ceremony for the artists and bands.
• If that wasn’t enough for readers to stay in touch they can also access Kerrang!’s Twitter and Facebook
pages here:
www.twitter.com/kerrangmagazine
http://www.facebook.com/kerrangmagazine
Kerrang! A magazine of the rock genre was first published on 6 June 1981 as a one-off supplement in
the Sounds newspaper, which focused on the new wave of British Heavy Metal. Kerrang also used to be
published fortnightly but soon became weekly after it gained mass amounts of popularity.
The original owner of kerrang! Was united newspapers who then sold it to EMAP in 1991 . In 2008 EMAP sold
kerrang magazine to it’s current publisher Bauer Media

2. This magazine is a poster and Masthead that is unique and iconic to kerrang. Makes the magazine instantly
interview special of recognisable. It is also conventional and in the same place any other magazine would
Paramore. Sometimes place their masthead. The title is also in a cracked shattered glass like effect that could
magazines do this to bring in suggest or link to the rock genre
more money and a better
Uses buzz words like ‘special’
audience range.
repeatedly to capture the attention of
Button type effect to the reader
emphasis a current
magazine offer. This one is of The main dominant image of this
2 giant posters with 22 more magazine is the band and it covers
inside. This is done to the full magazine page. This is
engage, entice and influence common of music magazine’s and is
kerrang! ‘s target audience to done to emphasis the main
buy the magazine which are attraction of the magazine which is
teenagers, they'd find this the big artist interview
offer appealing to them as
they put posters on their
bedroom walls . The front cover of this magazine
doesn't have any headlines just
The layout of the magazine is
features of what is included inside.
quite neat overall but it seems to
This is done due to this specific issue
be mostly interviews layed out on
being only about paramore
the left –hand side, this is done so
that all the band members can be
seen on the main dominant image
The different size fonts make it less
To keep it professional all the boring and creates a more attractive
photos are in line with the layout. This then makes the magazine
masthead on the side so it more appealing overall
doesn't look messy and un
professional
The bar code and price is a main
‘’HAYLEY SPEAKS’ in the bottom right
convention in every
hand corner- this is there to persuade
magazine, because it shows the
the target audience into reading the
price of the magazine which the
magazine as it implies Hayley has
audience need to know
something important to say.

3. Kerrang! ‘s contact details along Kerrang! Have kept their house style the same for
with the icon of their publishing their content’s page as they have for their front
house Bauer Media cover. This makes the magazine look more
professional and creates a form of consistency
‘it’s a riot’- Clever use of words
which relate back to the latest
paramore album ‘riot’ that was
the newest release at the time
of the magazine issue interview.
This is done to keep the
continuous paramore theme
throughout the article
Credits of the magazine-Shows
who was responsible for
marketing,production,photogra The main heading and sub titles
phy etc. This is done so that if along with the page numbers
any reader has any enquiry’s are all in capital letters. This is
about the magazine they can be done to emphasis the
fulfilled. importance of each main point
of interest for the reader which
makes it easier for them to
navigate through the magazine
Graphic features used to appeal
to the target audience and to
make the magazine look more
interesting but to also attract
attention to different areas of
the magazine
‘pull-out giant poster’ influential
buzz words used to spark an
interest in the target audience

4. Kerrang!’s house style on this
double spread is consistent
Grab line used as the main title to grab the with three main colours of
readers attention. The title is in red and white red, white and black. T
which contrasts the black background
The central image is
of the lead singer of
the band. This is
done for people that
aren't familiar with
the band to be able
to recognise the key
member
There are also multiple images in
the bottom right hand corner and
this shows