2. Personas – B2C
Name
Personal
- Age
- Gender
- Education
Family
- Spouse
- Children
- Relatives
Work
- Job
- Income
- Why
Live
- Where
- How long
- Why there
Aleasa Beardy
Britteney Jennings
Danielle Delaney
31
Female
University
23
Female
High School
22
Curtis
N/A
Kim, Pete, Erin, Mason
N/A
Ciara House
Mel, Kyle, Brandon, Ryan,
Ireland
Geoff
N/A
Sherry, Keven, Evelyn,
Ray, Alicia, Greg, Cody,
Katie
Own Company
$40,000
Freelancer
Shaw Direct
$40,000
All her friends work there
Shaw
$40,000
All her friends work there
Calgary
Whole life
Has obligations
Calgary
Whole life
She has a child w/
someone
Calgary
Whole life
Because she owns a
house here
2
3. Targets
Month:
Sales:
Number closed
Average sale $
Total revenue $
Conversion rate (sale/prospects)
Prospects:
Total prospects needed
Number of prospects
Conversion rate (prospects/visits)
Visitors:
Total visitors needed
From search engine optimization
Facebook
From social media
From networking
From traditional advertising
Conversion rate (visits/impressions)
Impressions:
Total impressions needed
From search engine optimization
From paid ads
From social media
From networking
per month
100
$100.00
$10, 000.00
25%
400
10%
4000
2000
2000
1%
400, 000
200, 000
200, 000
3
4. Hub & Spoke Model
Forever
Shoes!!
Host Events
SEO
Commercials
4
5. Marketing Calendar
Marketing Idea
Post to blog
Send out tweets
Engage with other on Twitter
Facebook updates
LinkedIn updates
LinkedIn group discussions
LinkedIn Answers
Video on YouTube
Pin to Pinterest
Photos on Flickr
Slides on Slideshare
Comment on blogs
Publish eNewletter
Market an event
Market a community event
Add SEO keywords
Manage AdWords Campaign
Attend networking functions
Write reviews on Google Places
Write reviews on other sites
Review Google Analytics
Review KPIs
Publish a press release
Host a workshop
Host a conference
Daily
Weekly
Monthly
Quarterly
Semi Annual
Annual
1
1
3
2
2
4
3
4
1
1
1
1
1
1
2
1
2
Sponsor an event
Update online citations
Give away Xmas gifts
1
5
