This document introduces a unique experiential learning class called 94-823 - "MEASURING SOCIAL" designed to understand, measure, and analyze online social interactions. The class will be run as a series of projects sponsored by 7 companies and will benefit students through recruitment opportunities, analytics experience, and relationship building. Students will learn through guest lectures, panel discussions on topics like social gaming and mobile, and immersion in social media.
1. INTRODUCTION TO A
unique
project
based
94-823 - “MEASURING experien3al
learning
class
-
designed
to
understand,
SOCIAL” measure,
and
analyze
online
social
interac3ons
Delivered by:
Ari Lightman
11/08/2011
2. 94-‐823:
What’s
it
all
About……
Why?
How?
Benefits
Ø Difficult
Problem
Ø 7
Project
Sponsors
Ø Recruitment
Ø Lack
of
Resources
Ø Experien3al
Learning
Ø Analy3cs
Ø Jus3fica3on
Needs
Ø Sharing
Knowledge
Ø Research
Ø Experien3al
Learning
Ø University
Wide
Ø Rela3onship
Ø Real
Time
Data
Ø Web
2.0
Immersion
Ø Educa3on
2
3. Class
Structure
Topic
of
the
Panels
Week
• Mobile
• #Occupywallstreet
• Crowdsourcing
• Rapleaf/Privacy
• Mone3za3on
• Anonymous
vs.
• Social
Commerce
Iden3ty
Guest
Lectures
Presenters
• Regulated
Markets
• Social
Gaming
• Analy3cs
• Interac3ve
• Ci3zen
Journalism
Adver3sing
• Crowdsourcing
• Designing
for
Social
• Mobility
3
