Social media campaign for Relay for Life.

1. Social Media; Working for Relay!
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Social media is integrated within our
daily lives-email news and events
and applications are all funneled
through social media
Social media continues to grow in
users and volume and the amount of
time each user spends daily is
increasing
Businesses can create loyalty,
branding and expand customer
bases while individuals can connect
with friends and businesses and
share information
Social media will being influencing
search results in search engines
such as Google and Bing (twitter
already does) and can show what is
relevant or trending on social media.
Its free!
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Twitters fastest growing demographic
is 55-64 year olds.
66 percent of user-generated tweets
that mention brands come from mobile
users
There are 1.23 billion Facebook users
and 757 million are active daily
66% of 15-34 year olds use Facebook
There are 4.5 billion likes on Facebook
daily and 17 billion location tagged
Facebook posts- those could be yours!

2. Community Leadership Team
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Relay for Life Social Media
Campaign
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Goals:
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Maximize community
awareness
Increase volunteer
participation
Promote local community
Relay for Life events
Increase donations from
new donators and returning
Increase Relay for Life
testimonials and social
media traffic building
community reputation

3. Strategy
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Facebook, Twitter, Blog
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Using these sites we will
promote local area events and
increase community
involvement. Previous
participants can connect and
share with personal and
professional resources.
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Using interactive polls and
surveys we can promote
engagement from followers
Using photos from events, we
can increase engagement.

4. SOFT ROI
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Insight into community
needs for events and direct
access to community
communication
Feedback regarding eventspositive or negative
Digital community
involvement translating into
event community
involvement.
Broadening outreach to a
digitally connected world

5. Hard ROI
 Increase
number of volunteers for community
events by recruiting through social media.
 Increase number of donations per each event
by community engagement
 Increase participants for events through
visibility
 Maximize community visibility- creating
opportunity to partner with local small
businesses or lock in additional donations.

6. Measuring the results
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Tracking participation by
volunteers, event
participants, and donations.
Metrics of new volunteers,
event participants and
donors.
Increase of “likes” and
social media interaction on
all sites
Google Analytics
Meeting and exceeding
nation wide fundraising
goals

7. Measuring the results
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Tracking participation by
volunteers, event
participants, and donations.
Metrics of new volunteers,
event participants and
donors.
Increase of “likes” and
social media interaction on
all sites
Google Analytics
Meeting and exceeding
nation wide fundraising
goals