Corporate training for top tech companies

1. LEAN
EXPERIMENTS
@alissadesigns
FOR
AGILE TEAMS

2. @alissadesigns
HEAD OF DESIGN
PLANGRID
ALISSA BRIGGS

3. @alissadesigns

4. @alissadesigns

5. @alissadesigns

6. @alissadesigns

7. @alissadesigns

8. @alissadesigns

9. WHY
EXPERIMENT?
@alissadesigns

10. @alissadesigns

11. @alissadesigns

12. @alissadesigns

13. @alissadesigns

14. @alissadesigns
1. RUN GOOD
EXPERIMENTS
2. TURN DATA
INTO DECISIONS
3. EXPERIMENT
EVERYWHERE
HOW TO

15. RUN GOOD
EXPERIMENTS
1
@alissadesigns

16. @alissadesigns
START WITH A
CHALLENGE

17. EXPERIMENT
GRID
@alissadesigns

18. @alissadesigns

19. 1. IDEAS
@alissadesigns

20. 2. ASSUMPTIONS
What assumptions have we made
about customers & their world?
@alissadesigns

21. 3. HYPOTHESES
If we do _________,
then __% of people
will _____________
@alissadesigns

22. 4. EXPERIMENT
Cheapest + fastest way to
validate our hypothesis
@alissadesigns

23. CONCIERGE
WIZARD OF OZ
IMPOSTER JUDO
DRY WALLET
VIDEO TRAILER
A/B TEST
More at alissabriggs.com/experiment-grid
CHANNEL TEST
BLOG POST
HIGH HURDLE
@alissadesigns

24. @alissadesigns
CHALLENGE
INCREASE
COMPLETION OF
ASSIGNED TASKS

25. Create a daily digest for users showing their task list.
People will interact with the
daily digest email.
If we send them a daily digest email,
then 75% of people
will click through the task link.
Manually send daily digest
email we hand-craft.
% who clickthrough

26. @alissadesigns

27. Create a daily digest for users showing their task list.
People will interact with the
daily digest email.
If we send them a daily digest email,
then 30% of people who open the email
will click through the task link.
Manually send daily digest
email we hand-craft.
% who click through
2% who opened
the email clicked
through task link

28. TURN DATA
INTO
DECISIONS
2
@alissadesigns

29. BE HONEST
@alissadesigns

30. ASK “WHY?”
BE HONEST
@alissadesigns

31. MAKE A DECISION
ASK “WHY?”
BE HONEST
@alissadesigns

32. Create a daily digest for users showing their task list.
People will interact with the
daily digest email.
If we send them a daily digest email,
then 30% of people who open the email
will click through the task link.
Manually send daily digest
email we hand-craft.
% who click through
2% who opened
the email clicked
through task link

33. AGILE
@alissadesigns
EXPERIMENTS
+

34. From: http://www.itinfo.am/eng/agile-project-management/

35. Align on goal
Experiment
#1
Experiment
#2
Experiment
#3
Experiment
#4
Experiment
#n
Lean Experiment
From: http://www.itinfo.am/eng/agile-project-management/

36. @alissadesigns
GOAL: INCREASE FIRST SESSION DURATION
SPRINT 1 SPRINT 2 SPRINT 3
+ Measure sample project + Measure video demo
Sample Project Video Demo Setup Wizard

37. @alissadesigns
EXPERIMENTS
BETTER DECISIONS
=

38. EXPERIMENT
EVERYWHERE
3
@alissadesigns

39. @alissadesigns
START WITH A
CHALLENGE

40. @alissadesigns
HOW MIGHT WE GET
DESIGN INVOLVED
EARLIER?

41. @alissadesigns

42. @alissadesigns

43. @alissadesigns
EXPERIMENT
EVERYWHERE

44. 1. RUN GOOD
EXPERIMENTS
2. TURN DATA
INTO DECISIONS
3. EXPERIMENT
EVERYWHERE
EXPERIMENT YOUR
WAY TO SUCCESS
@alissadesigns

45. EXPERIMENT
WITH
EXPERIMENTS
@alissadesigns

46. @alissadesigns
alissabriggs.com/experiment-grid
EXPERIMENT GRID
plangrid.com/jobs
EXPERIMENT WITH US

47. @alissadesigns

48. @alissadesigns
BONUS EXPERIMENT

49. @alissadesigns

50. @alissadesigns

51. @alissadesigns