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Evaluation
In what ways does your media product use,
develop or challenge forms and conventions
          of real media products?
My magazine “threshold” is designed specifically to suit the music genre of metal and its
target audience. I researched into other metal genre magazines and found out what were
the most popular conventions to use. It terms of layout I took a lot of inspiration from a
metal magazine “decibel”. Like the front cover of many decibel magazines the image is
by far the main attraction. This is also the case with mine, the photo I have used for my
front cover looks the buyer directly in the eye following the convention of direct
engagement with the reader.

My magazine's logo I feel is very unique, on my front cover it is incorporated with the title
text itself. The logo used is a scythe, it connotes death which is thus linked to the “death
metal” genre of music. Unlike man other metal magazines however the title lays over the
top of the picture, I felt this would be an important generic convention to change as it
being the first edition it is priority that the name and logo is remembered over everything
else.

My magazine, also like many other music magazines follows the rule of thirds, the top of
the magazine holsters the title and lure, the centre holds the bulk information of the
magazine, that is the picture and text and the lower part of the page holsters excess but
still important information, in this case the heading “shredding the anger tour”. By
following the rule of thirds I maintain a professional look to my magazine.
Similarities
                                   Masthead



                                    Text located
                                    around the
                                    sides of the
                                    magazine




                                                   Rule of thirds   Two
Picture is the centre of the                                        primary
image and direct contact given                                      colours
How does your media product
 represent particular social groups?
My media product represents a
  young audience of around the
  age's. This group however is
  more of a minority in
  comparison to others which is
  thus why my magazine holsters
  such a unique look in
  comparison to say a pop or r'nb
  magazine which thus connotes
  the individuality of the buyer.
  The individuality is shown
  throughout its colours and
  aggressive nature. The logo of
  my magazine itself connotes
  death, (a major theme
  throughout metal music) and
  the aggression that is also
                                    The facial expression of my model is
  connotes represents its more
                                    showing clear aggression, relation to the
  characteristically aggressive
                                    age of my target audience and his dark
   readers, i.e soldier's etc.      clothing relates further target audience
                                    further.
What kind of media institute might distribute your media product and
   why?
          What is an institution?

A media institution is the establishment in charge
  of the distribution, marketing and production of
  media products, one example being “COMAG”
  who distribute the magazine “vibe”
What kind of media institute might distribute your media product and why?

My magazine is not suited for a large range of audience and as such it is not
likely that this magazine would be distributed by a company that specialises in
a more niche market, however in this case I believe BAUER would make a
good choice in distributing my magazine. Although they specialize in rock and
pop magazines I believe that my magazine shares a close audience with there
magazine “Kerrang”. Their magazine “Kerrang” has an median audience age of
22 which is near centre of my age range target.
They also do not sell a specific metal magazine yet so I feel this would be a good addition
to their collection of currently sold magazines as it offers something more unique.

 They also have a
 very large budget
 which in turn
 means that much
 of this budget
 can be focused
 around
 advertisement
 meaning there is
 an increased
 chance of this
 magazine getting
 out there.
Who would be your audience for your media
                product?
 My audience for my media product would be around the arrange 16 – 24 years, male and
 suit for all ethnicities. It is mainly suited towards those with interests in heavy/old school
                                             death metal.
To find my target audience I used magazines such as “Kerrang”, who attracted a similar
audience and observed what techniques they used so I could later incorporate them with my
magazine. It was also through the use of a questionnaire that
I gathered necessary information to find out not only the type
of people that like the metal theme but what they also
thought about the colour schemes, layout should look like
e.c.t
My magazine itself connotes death, (a major theme throughout metal music) and the
  aggression that it also connotes represents its more characteristically aggressive
  readers, i.e soldier's etc and as such I feel they would be the larger reader. The main
  image on the front cover I feel would be suitable towards these type of readers as the
  actor is within the age range of the audience and showing clear aggressive nature.
  Not only that but he fits in with the metal scene thus relating to customers directly.
  The stereo type name given for my audience is “metal head”. In my cover I am further
  conveying my relation to them by the use of a hand gesture connoting devil horns
  which relates to the topic too much of the metal music.




                              Aggression
How did you attract/address your
            audience?
I attracted my audience in my
   magazine initially by the
   lure, in this case it Is the
   “shredding the anger
   heading” located at the top
   of the page, the reason it is
   located there as it is likely
   that other magazines will be
   placed over it and the first
   thing I want the audience to
   see is something they can
   relate to instantly, in this
   case it is a very well known
   metal tour known by many in
   the metal scene.
Once the audience has picked the magazine they will be instantly given
 eye contact with the front cover and thus will feel an engagement.
 Should the magazine be put at the front of a shelf this will cause the
 magazine to stand out much more. A common convention for most
 magazines. Also, a large majority of death metal fans will favour the
 colour black or red over others as it symbolises there music well,
 black for death and red for blood. By incorporating these colours on
 the front page the audience will see this and favour the magazine
 much more than if they were to look at a pink and yellow magazine.
 The customer feels connected with the magazine as they have now a
 personal connection thus intriguing them more.
What have you learnt about
   technologies from the process of
        constructing magazine I have used various
Throughout the construction of this
                                    this product?
 software programs and equipment. Something I have learnt when
 using photo shop is that it is very easy to change the atmospheric
 feeling of a photo from per say happy to sad. I used this technique of
 changing the mood in my contents page, initially the image had no
 emotion to it, but by change the colours to black and white and
 adjusting the contrast settings I found that I was able to create a
 much darker mood which connotes the symbolism of the metal music
 genre. I have also learnt how necessary it is to learn how to use new
 technologies in order to keep up with today’s modern standard of
 production. For example, using photo shop to enhance images,
 although it is possible to create and take pictures looking just as
 professional the time it would take to perfect an image for it to meet
 the standards of a photo shop image is obsolete. Personally I feel
 quite acquainted with the program adobe photo shop cs.5 however I
 would of not said the same thing at the beginning of this task.
Looking back at your preliminary task, what do
you feel you have learnt in the progression from it
               to the full product?




       (Preliminary)                 (Final)
Looking back at your preliminary task, what do you feel you have
      learnt in the progression from it to the full product?


Since completing my preliminary task I have learnt many things, one of these things
   being the importance of target audience research and since then I feel that this is one
   of the most important aspects of creating a magazine as it allows you to construct
   something personal to the buyer making them want it more. Something else I have
   learnt through the process is meeting expectations. It is clear that there is a set
   “standard” level of professionalism and only these magazines are successful, I have
   learn that to achieve the same level that sampling of general conventions should be
   taken in order for a magazine to be successful I have also learn that although eye
   contact is key, what makes all the difference is the facial expression. On my
   preliminary task although I had eye contact there was not too much emotion
   expressed. Also in the preliminary task I found myself trying to make the magazine
   look appealing to me, as a pose to make it look appealing for its target audience.

I have also learnt that a key part of constructing the magazine is getting the best image
    possible as it will save you a lot of time in the long run. I had the right image for my
    contents page and for my front cover and found both pages looking not only a lot
    better then my double page spread but a lot less time had to be put into them.

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Media Evaluation

  • 2. In what ways does your media product use, develop or challenge forms and conventions of real media products? My magazine “threshold” is designed specifically to suit the music genre of metal and its target audience. I researched into other metal genre magazines and found out what were the most popular conventions to use. It terms of layout I took a lot of inspiration from a metal magazine “decibel”. Like the front cover of many decibel magazines the image is by far the main attraction. This is also the case with mine, the photo I have used for my front cover looks the buyer directly in the eye following the convention of direct engagement with the reader. My magazine's logo I feel is very unique, on my front cover it is incorporated with the title text itself. The logo used is a scythe, it connotes death which is thus linked to the “death metal” genre of music. Unlike man other metal magazines however the title lays over the top of the picture, I felt this would be an important generic convention to change as it being the first edition it is priority that the name and logo is remembered over everything else. My magazine, also like many other music magazines follows the rule of thirds, the top of the magazine holsters the title and lure, the centre holds the bulk information of the magazine, that is the picture and text and the lower part of the page holsters excess but still important information, in this case the heading “shredding the anger tour”. By following the rule of thirds I maintain a professional look to my magazine.
  • 3. Similarities Masthead Text located around the sides of the magazine Rule of thirds Two Picture is the centre of the primary image and direct contact given colours
  • 4. How does your media product represent particular social groups? My media product represents a young audience of around the age's. This group however is more of a minority in comparison to others which is thus why my magazine holsters such a unique look in comparison to say a pop or r'nb magazine which thus connotes the individuality of the buyer. The individuality is shown throughout its colours and aggressive nature. The logo of my magazine itself connotes death, (a major theme throughout metal music) and the aggression that is also The facial expression of my model is connotes represents its more showing clear aggression, relation to the characteristically aggressive age of my target audience and his dark readers, i.e soldier's etc. clothing relates further target audience further.
  • 5. What kind of media institute might distribute your media product and why? What is an institution? A media institution is the establishment in charge of the distribution, marketing and production of media products, one example being “COMAG” who distribute the magazine “vibe”
  • 6. What kind of media institute might distribute your media product and why? My magazine is not suited for a large range of audience and as such it is not likely that this magazine would be distributed by a company that specialises in a more niche market, however in this case I believe BAUER would make a good choice in distributing my magazine. Although they specialize in rock and pop magazines I believe that my magazine shares a close audience with there magazine “Kerrang”. Their magazine “Kerrang” has an median audience age of 22 which is near centre of my age range target. They also do not sell a specific metal magazine yet so I feel this would be a good addition to their collection of currently sold magazines as it offers something more unique. They also have a very large budget which in turn means that much of this budget can be focused around advertisement meaning there is an increased chance of this magazine getting out there.
  • 7. Who would be your audience for your media product? My audience for my media product would be around the arrange 16 – 24 years, male and suit for all ethnicities. It is mainly suited towards those with interests in heavy/old school death metal. To find my target audience I used magazines such as “Kerrang”, who attracted a similar audience and observed what techniques they used so I could later incorporate them with my magazine. It was also through the use of a questionnaire that I gathered necessary information to find out not only the type of people that like the metal theme but what they also thought about the colour schemes, layout should look like e.c.t
  • 8. My magazine itself connotes death, (a major theme throughout metal music) and the aggression that it also connotes represents its more characteristically aggressive readers, i.e soldier's etc and as such I feel they would be the larger reader. The main image on the front cover I feel would be suitable towards these type of readers as the actor is within the age range of the audience and showing clear aggressive nature. Not only that but he fits in with the metal scene thus relating to customers directly. The stereo type name given for my audience is “metal head”. In my cover I am further conveying my relation to them by the use of a hand gesture connoting devil horns which relates to the topic too much of the metal music. Aggression
  • 9. How did you attract/address your audience? I attracted my audience in my magazine initially by the lure, in this case it Is the “shredding the anger heading” located at the top of the page, the reason it is located there as it is likely that other magazines will be placed over it and the first thing I want the audience to see is something they can relate to instantly, in this case it is a very well known metal tour known by many in the metal scene.
  • 10. Once the audience has picked the magazine they will be instantly given eye contact with the front cover and thus will feel an engagement. Should the magazine be put at the front of a shelf this will cause the magazine to stand out much more. A common convention for most magazines. Also, a large majority of death metal fans will favour the colour black or red over others as it symbolises there music well, black for death and red for blood. By incorporating these colours on the front page the audience will see this and favour the magazine much more than if they were to look at a pink and yellow magazine. The customer feels connected with the magazine as they have now a personal connection thus intriguing them more.
  • 11. What have you learnt about technologies from the process of constructing magazine I have used various Throughout the construction of this this product? software programs and equipment. Something I have learnt when using photo shop is that it is very easy to change the atmospheric feeling of a photo from per say happy to sad. I used this technique of changing the mood in my contents page, initially the image had no emotion to it, but by change the colours to black and white and adjusting the contrast settings I found that I was able to create a much darker mood which connotes the symbolism of the metal music genre. I have also learnt how necessary it is to learn how to use new technologies in order to keep up with today’s modern standard of production. For example, using photo shop to enhance images, although it is possible to create and take pictures looking just as professional the time it would take to perfect an image for it to meet the standards of a photo shop image is obsolete. Personally I feel quite acquainted with the program adobe photo shop cs.5 however I would of not said the same thing at the beginning of this task.
  • 12. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? (Preliminary) (Final)
  • 13. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? Since completing my preliminary task I have learnt many things, one of these things being the importance of target audience research and since then I feel that this is one of the most important aspects of creating a magazine as it allows you to construct something personal to the buyer making them want it more. Something else I have learnt through the process is meeting expectations. It is clear that there is a set “standard” level of professionalism and only these magazines are successful, I have learn that to achieve the same level that sampling of general conventions should be taken in order for a magazine to be successful I have also learn that although eye contact is key, what makes all the difference is the facial expression. On my preliminary task although I had eye contact there was not too much emotion expressed. Also in the preliminary task I found myself trying to make the magazine look appealing to me, as a pose to make it look appealing for its target audience. I have also learnt that a key part of constructing the magazine is getting the best image possible as it will save you a lot of time in the long run. I had the right image for my contents page and for my front cover and found both pages looking not only a lot better then my double page spread but a lot less time had to be put into them.