Presentation to Harcourts rural sales sales teams at Hamilton Airport Hotel 28 Jul 09

1. The web has transformed real estate marketing

3. Real estate is found online!

4. 25,016 6,000 / week 3,636 4,500 / week 7,810 6,000 / week 41,107 100,000 / week 10,103 15,000 / week 17,412 8,000 / week 7,162 30,000 / week Not one site – many audiences 110,000 listings – 168,000 sessions per week

5. Growing audience

6. Broad international audience

7. Latest research from USA – the web #1 for search National Association of Realtors Home Buyer Survey 2008

8. The web is central to real estate in 2009!

9. NZ – where do they search for property?

10. “ Traditional agents will not be replaced by technology... ..they will be replaced by agents with technology” Real estate professionals need to change!

12. Browse full set of listings in target areas Narrow down to view target listings in area Quick-look filter Deeper filter & inspiration “ Edutainment” “ Serious buyers” Price check & risk reduction Breadth Depth Understanding interest / behaviour

13. Evolving consumer experience Searching for property buy Searching for someone to help me sell my property

15. >1,000,000 sessions per week 33% up on same period last year

16. Seasonal pick up– the web provides key indicator

17. Relevant data for the rural market

19. What are they looking for?

20. Get the basics right!

21. Rich information

22. Viewing information

23. Richer and richer information

24. Email alerts – first impressions count!

25. Your listings – for your client and for you

26. Featured listings

27. Featured listings – cost effective advertising

28. 14 days with a featured listing delivers an enhanced presentation with more viewings than a regular listing $100 inc GST Featured listing for just Vendor paid marketing – that delivers

29. Buyers - call to action

33. The power of links

34. To be found you need to be online

35. Part 1: Find yourself on Google

37. Blogs – hosted on realestate.co.nz

38. Social Media – building a profile

39. Free profile page – linked to your listings

40. Sell yourself!

42. Login / sign up / profile yourself

43. “ Homebuyers & Agents have information overload. Agents must create legitimate value-add services & become the trusted go-to person” Stefan Swanepoel The changing face of real estate

44. Enjoyed the presentation? www.tinyurl.com/nzrealestate

45. Proudly supporting the real estate industry