In this slides with was a part of an event at "Vancouver-Entrepreneurs-Group-Business-Network" which named: "The Art & Science Of Money Making Websites: Turn Your Site Into A Cash Machine" It is about how to have The website that KILLs your customers’ resistance & SELLs your products!

1. Ali Tavanayan
ali@TEIWebSolutions.comTEI Web Solutions
13th May 2015

3. Attention
Desire
Interest
Action
Satisfaction

8. Hosted platforms
Cloud
Hosting
 Share
 Dedicated
Open Source
Mobile Friendly vs. Mobile Responsive

9.  Ali Tavanayan, Director of TEI Web Solutions
 Senior Web Development Project Manager
 B.Sc Software Engineering
 M.Sc E-Commerce (UK)
 PMI, PMP, MCSE, A+
 Running Tavanayan Enterprises Inc. since 2002
 POS software & Integration specialist
 Speaker in
 Vancouver Tech Festival (Microsoft)
 Web Not War (Microsoft)
 Dev Cam (Microsoft)
 Marketing Mastery Summit
 Capilano University
 Vancouver Business Network
 Multi Multicultural society
 S.C.U.C.S.S

11. Over 90 web development projects & 100s of web maintenance clients within last 8 years.

12.  Founder of :
 Vancouver Joomla User Group
 Vancouver Magento User Group
 Vancouver Moodle User Group
 Vancouver Symfony User Group

13. “I can now reveal the super secret project I
alluded to during our conversation, the Best
Buy Canada Multi-Channel Marketplace.”
Josh Johnston
Best Buy Canada
Website Manager
13 May 2015

14. Clarity
Clarity
Clarity
In-purpose
Design
Navigation

15. Yummy Tummy

19. Who are the target market
Lead generator page (landing pages)
What benefits they will receive
Success stories
Product features
Testimonials

20. 1. Call to actions

21. 80-20 rules
Primary target audience
Secondary target audience
Other audience
Gender, Age, Education, Wealth, Avg. Basket Size, Avg. Price

22. 1. Call to actions
2. Bad / low quality photos

23. Lighting
Resolution (Quality)
Scaling
Directions
Materials & Details
Consistency
Size: image, and file  performance

28.  http://www.istockphoto.com/
 http://www.fotolia.com/
 https://www.dollarphotoclub.com/

29. 1. Call to actions
2. Bad / low quality photos
3. Ease of use

31. Minimum of 7 ways to find the information:
1. Navigation
2. Search
3. By Brand
4. By type / style
5. Best sellers
6. Special offers
7. New products
8. Breadcrumb

32.  Why we are here?
 Where we can go from here?
 Accessibility to other relevant pages
 ‘Contact us’ links
 Search results
 Not to wide / deep (max 5~7 items)
 Global vs. Local navigation
 Wording

33. 1. Call to actions
2. Bad / low quality photos
3. Ease of use
4. Analytics

34. Average visit per day: 60 (22K year)
Average request for free sample per week: 35
Average product price: $30
Number of products: 2 x 2 + 8 = 12
Average basket size: $55
Average margin: 45%
Customer value per year: $400
Conversion rate from samples: 30%

35. Current potential:
 21,000 v/y x $400 x 0.01% = $84,000.00
 With 75 visits per day
 No e-commerce, No CRM, No marketing
What if we increase the traffic to 300 day?
 SEO, Social media, Animation, PPC, Blog, White
paper, Informational videos, etc.
 Potential is $336,000.00
 45% margin  $151,200.00

40. 1. Call to actions
2. Bad / low quality photos
3. Ease of use
4. Analytics
5. Social proof

42. Traffic is the asset
Google rank / SEO
Proof in number of visitors
Proof in number of members
Social followers
Ratings and reviews
Expert mentions
Testimonials
Likes

43. 1. Call to actions
2. Bad / low quality photos
3. Ease of use
4. Analytics
5. Social proof
6. Marketing

44. Upsell related products
Recommended products
News letters
Promotions
Special offers
Packages
Gift cards

45. White pages
SEO
PPC
Facebook ad
Social media
A/B testing

46. 1. Call to actions
2. Bad / low quality photos
3. Ease of use
4. Analytics
5. Social proof
6. Marketing
7. Updates

47. Site speed
Site updates
Too many slides
Target audience
New contents
Update products
Free Shipping & Returns
User experience (UX)
Product details

48. 1. Call to actions
2. Bad / low quality photos
3. Ease of use
4. Analytics
5. Social proof
6. Marketing
7. Updates
8. Standards

49. Category listing
Product listing
Product details view
Terms and conditions
Search results
Credibility logos (BBB, PayPal, SSL,etc.)
Balance
 Register vs. unregister
 # slides
 Logo size

50. Registration forms length
Pools
Popups
Quick Checkout
full contact details  look trustful
Keep a blog which is informative
Live chat
Pricing strategy

51. Labour costs
Duplicate effort
Human mistakes
Delays on synchronization

54. Products
Orders
Customers
CRM
Accounting
APIs
Custom fields
Loyalty system
Gift Cards
Service providers
Vendors
Alliances

56. Under pricing vs. Over pricing
Cost-base vs. value-base
Cost + value base
Set prince
 Monitor
 Feedback
 Competition
Raise vs. reduce pricing

58. Rule #1 : Clarity
Rule #2 : Clarity
Rule #3 : Clarity
Be clear about the desired action of every and each of pages
Keep the design and content clear and simple.
Have a simple navigation system

60. admin@TEIWebSolutions.com

61. Ali Tavanayan
www.TEIWebSolutions.com
604.506.6108 / 604.424.4024
Ali@TEIWebSolutions.com
@TEIWeb
ww.facebook.com/TEI.Web.Solutions