Strategic Management

1. © Copyright Envision Corporation. 2002. All rights reserved. Protected by the copyright laws of the United States & Canada and by international treaties. IT IS
ILLEGAL AND STRICTLY PROHIBITED TO DISTRIBUTE, PUBLISH, OFFER FOR SALE, LICENSE OR SUBLICENSE, GIVE OR DISCLOSE TO ANY OTHER
PARTY, THIS PRODUCT IN HARD COPY OR DIGITAL FORM. ALL OFFENDERS WILL BE SUED IN A COURT OF LAW.
© Copyright Envision Corporation. 2002. All rights reserved. Protected by the copyright laws of the United
States & Canada and by international treaties. IT IS ILLEGAL AND STRICTLY PROHIBITED TO
DISTRIBUTE, PUBLISH, OFFER FOR SALE, LICENSE OR SUBLICENSE, GIVE OR DISCLOSE TO
ANY OTHER PARTY, THIS PRODUCT IN HARD COPY OR DIGITAL FORM. ALL OFFENDERS WILL BE
SUED IN A COURT OF LAW.
© Copyright Envision Corporation. 2002. All rights reserved. Protected by the copyright laws of the United
States and Canada and by international treaties. IT IS ILLEGAL AND STRICTLY PROHIBITED TO
DISTRIBUTE, PUBLISH, OFFER FOR SALE, LICENSE OR SUBLICENSE, GIVE OR DISCLOSE TO
ANY OTHER PARTY, THIS PRODUCT IN HARD COPY OR DIGITAL FORM. ALL OFFENDERS WILL
AUTOMATICALLY BE SUED IN A COURT OF LAW.
POSSIBLE RESEARCH AND DEVELOPMENT STRATEGIES
R&D EMPHASIS
 Basic scientific research
 Product development
 Process development
R&D TIMING
 First mover
 Follower
PRODUCT AND PROCESS DEVELOPMENT
Who?
 Separate R&D department
 Cross-functional team
 Some variation
How?
 Formal or informal process
 Use prototypes
 Use product test
 Use design reviews
 Use test markets
 How to implement new design
 How to evaluate success of new design
CURRENT R&D STRATEGIES

2. © Copyright Envision Corporation. 2002. All rights reserved. Protected by the copyright laws of the United States & Canada and by international treaties. IT IS
ILLEGAL AND STRICTLY PROHIBITED TO DISTRIBUTE, PUBLISH, OFFER FOR SALE, LICENSE OR SUBLICENSE, GIVE OR DISCLOSE TO ANY OTHER
PARTY, THIS PRODUCT IN HARD COPY OR DIGITAL FORM. ALL OFFENDERS WILL BE SUED IN A COURT OF LAW.
 Employee suggestion systems
 Risk-taking and innovative culture