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Content Marketing That Doesn't Kill Your Community

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Aliza Sherman
Aliza Sherman

The Anti-Formula way to market in social media using content. Content marketing may be all the rage, but there are smarter, longer-lasting ways of attracting, engaging and activating your customers.

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@alizasherman! Content Marketing That Won’t 
 Kill Your Community!
@alizasherman! 3 C’s! Connection! Community! Convenience!
@alizasherman! Online Community!
@alizasherman! Brand born in social media.! Wine Sisterhood!
@alizasherman! Back seat sales! Sisterhood of Wines!
@alizasherman! Her community!
@alizasherman! ! ! Know Your Audience!
@alizasherman! Women who love wine!
@alizasherman! Survey!
@alizasherman! Crowdsource!
@alizasherman! Get Opinions!
@alizasherman! Target!
@alizasherman! Targeted! Reach: 185.7K 3,648 Likes 76 Comments 3,214 Shares  
@alizasherman! Targeted! Reach: 189.6K 3,942 Likes 242 Comments 2,982 Shares
@alizasherman! Targeted! Reach: 195.8K 4,438 Likes 86 Comments 2,430 Shares
@alizasherman! ! ! Serve Your Audience!
@alizasherman! Relevant!
@alizasherman! Timely!
@alizasherman! Seasonal!
@alizasherman! Event-oriented!
@alizasherman! ! ! Provide Context!
@alizasherman! Contextual!
@alizasherman! Contextual!
@alizasherman! Contextual!
@alizasherman! ! ! Create Convenience!
@alizasherman! Convenience!
@alizasherman! Convenience!
@alizasherman! Human Marketing! ! Connect! Belong! !
@alizasherman! Community!
@alizasherman! Belonging!
@alizasherman! Relationships!
@alizasherman! Hybrid Marketing! Multiple touchpoints:! Bring the online experience offline.!
@alizasherman! 360 Degree Marketing! Online  Presence   Online  Campaigns   Offline  Campaigns   Mobile  Campaigns   Brand  recogni6on   Brand  connec6on   Brand  loyalty   Brand  evangelism  
@alizasherman! It is all content.! Social Media   Website   Email   Events   Mobile  Contests  
@alizasherman! ! Immersive! Experiential! Ubiquitous! !
@alizasherman! Wine Sisterhood Lounge! Experiential Marketing!
@alizasherman! Gather the Community!
@alizasherman! Superfan Marketing!
@alizasherman! Attention! Participation! Interaction! Ownership! Loyalty! Superfan!
@alizasherman! Elevate your followers! Superfan Marketing!
@alizasherman! Superfan! ! Intimate! Personal! Meaningful!
@alizasherman! Measurable!
@alizasherman! •  Relevant, targeted.! •  Community focused.! •  Conversation oriented.! •  Consumer powered.! •  Intimate, personal.! •  Trackable, measurable.! Content Anti-Formula!
@alizasherman! Aliza Sherman! aliza@sparkthecreative.com"

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