Digital Tools for Book Publishing & Marketing

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Aliza Sherman

Presentation at O'Reilly's Tools of Change, Frankfurt, Germany before the Frankfurt Book Fair #tocfmm

Educación Empresariales Tecnología

Digital
Marketing
Tools

Tools of Change
October 2011

Rethink the Book

 Starting points
 Shareable objects
 Conversation starters
 Community builders
 Cross-platform experiences

Digital Tools

1.  Social Sharing
2.  QR Codes
3.  Audio & Video
4.  Geo-Aware
5.  Mobile App Books
6.  Augmented Reality

Where to go from here

 Re-imagining
 Pushing boundaries
 Stories out of the book
 Authors to readers
 Readers re-invent
 Platform to gather

Aliza Sherman

•  @alizasherman
•  AlizaSherman.com
•  aliza@mediaegg.com

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